Define Financial • @Investopedia Top 5 Advisor • Co-Founder @TheAdvisorGC • Stay Wealthy Retirement Podcast
San Diego, CA
Joined October 2012
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Taylor Schulte, CFP® retweeted
Have you built a tool, process, client deliverable, or script that's consistently helping you demonstrate your value to clients?
We're now accepting guest presenter applications for the 2026 Kitces Financial Planning Value Summit.
What makes the Value Summit different is that presenters don't just talk about what they do, they show it. Every session features a practicing advisor screen sharing the actual tool, process, client deliverable, or script they use in their firm, along with the measurable results it's produced. If you've developed something that's working with prospects, new clients, or ongoing clients, we'd love to hear about it.
Not sure if your idea is a fit?
➡️Join us for a free 30-minute Guest Presenter Info Session on Monday, August 24 at 2:00 PM ET. We'll walk through what makes a great Value Summit presentation, what we're looking for, and what to expect if you're selected.
Apply to present: kitc.es/4fWBmO1
Register for the info session: kitc.es/4i76oEi
Taylor Schulte, CFP® retweeted
Even More Than Money is out today! @ShannaDue @jus10castelli @DefineFinancial
Through five powerful frameworks: Living, Changing, Dreaming, Giving, and Enduring, the stories from the financial advisors in Even More Than Money guide you beyond traditional planning into a richer understanding of money's true purpose.
You'll discover:
- Why the most successful savers often struggle most with spending
- How to give yourself permission to use what you've earned
- The art of balancing security with the courage to pursue bold dreams
- Why waiting until "someday" may mean never living at all
This isn't another book about maximizing returns. It's about maximizing your life.
Available in all formats here lnk.to/evenmorethanmoney
Taylor Schulte, CFP® retweeted
❝True wealth isn't measured by what you accumulate, but how intentionally you use your resources to live with purpose.❞
We love this quote from Jamie Hopkins @RetirementRisks about Even More Than Money which is published next week! Edited by @ShannaDue and curated by Taylor Schulte @DefineFinancial and Justin Castelli @jus10castelli.
Even More Than Money shares 20 transformative stories told by financial advisors of real people that they have helped. Within these thought-provoking, real-life examples, one thing becomes clear: money isn't just for tomorrow's security, it's for today's purpose.
From a corporate executive who traded her corner office for a ticket booth at Wrigley Field, to a couple who spent two decades building their wilderness dream, to a widow who learned that true wealth comes from letting go, these stories reveal what happens when we align our resources with what matters most.
Available to pre-order now in all formats! lnk.to/evenmorethanmoney
Taylor Schulte, CFP® retweeted
What if the greatest risk isn't running out of money – but running out of life before you use it?
Even More Than Money shares 20 transformative stories told by financial advisors of real people that they have helped. Within these thought-provoking, real-life examples, one thing becomes clear: money isn't just for tomorrow's security, it's for today's purpose.
Edited by Shanna Due and curated by Taylor Schulte, and Justin Castelli, this isn't another book about maximizing returns. It's about maximizing your life.
Published July 21st, available to pre-order in all formats now 📚️ 🎧️ lnk.to/evenmorethanmoney
Taylor Schulte, CFP® retweeted
Oil is a global commodity.
U.S. oil companies can sell their oil to anyone in the world and they won't sell it to a local refinery for $70 if a buyer in Europe or Asia is willing to pay $100 because of a Middle East shortage.
You aren't paying more because the U.S. is running out of gas; you're paying more because U.S. oil is part of a global auction, and the auction just got a lot more expensive because of the war.
The more you know!
Only 2% of the oil used in U.S. domestic gas supplies comes through the Strait of Hormuz.
Are we being gouged at the pump?
Readers added context they thought people might want to know
Oil is a globally traded commodity, so any restriction on supply, without a decrease in demand, increases price.
With the Strait of Hormuz traffic restricted, the US and Canada may export more oil to countries that normally buy oil that passes through the strait.
eia.gov/outlooks/steo/…
eia.gov/energyexplaine…
reuters.com/markets/commod…
Taylor Schulte, CFP® retweeted
This is a compelling story, in part because it paints banking as a scam.
It's also completely wrong and based on myths that have been debunked a million times.
First, the 10% reserve ratio is a relic. Today, reserve requirements in the USA are 0%, yet banks didn't magically start making infinite loans. Why? Because solvent banks are capital constrained, not reserve constrained.
This is where the original story is most misleading.
When a bank receives a $10k deposit (a liability), the sending bank also sends $10k of reserves (an asset). The recipient bank’s Equity (assets minus liabilities) is unchanged. Their lending capacity hasn't improved because their Capital Adequacy Ratio hasn't moved an inch. They don't suddenly have the regulatory room to add $9k of risky new loans to their balance sheet just because they have more cash in the vault.
A bank's capacity to lend is actually contingent on its profitability. If these new deposits are less expensive than their previous funding sources, the bank’s Net Interest Margin improves. Those profits eventually flow into Retained Earnings, which increases their capital. That is what actually creates the capacity to lend more.
This isn't a scam; it's capitalism. Well-managed, profitable banks grow their capital base, which allows them to safely expand their lending to the economy.
The multiplier story is popular because it's simple and cynical. But if you want to understand how the plumbing actually works, follow the capital, not the reserves. 👍
A man deposits $10,000 in a bank.
The bank thanks him and records the deposit on its balance sheet. But not where you might expect. For the bank, that $10,000 is actually a liability – because technically it belongs to the customer and might have to be returned.
So the bank does what banks do. It lends $9,000 of that money to someone buying a car.
Now something interesting happens. The $9,000 loan appears on the bank’s books as an asset – because someone now owes the bank money.
So the same $10,000 is doing two jobs at once. The depositor believes he has $10,000 safely in the bank. The borrower now has $9,000 to spend.
That $9,000 gets deposited somewhere else. The next bank lends $8,100. That gets deposited again. Then $7,290 gets lent out.
Soon the original $10,000 has quietly turned into tens of thousands of dollars of loans scattered across the economy.
Everyone believes they have money. Depositors see balances in their accounts. Borrowers have the money they spent. Banks show healthy assets on their balance sheets because people owe them money.
And here’s the best part.
Banks charge interest on all those loans – maybe 7%. But the depositor who supplied the original money might earn only 0.5% on their savings account.
So banks collect interest on money that mostly wasn’t theirs to begin with – and keep the difference.
The system works beautifully.
As long as nobody asks for the money back at the same time.
Taylor Schulte, CFP® retweeted
Is AI really your thought partner, or are you just offloading your thinking to AI?
One is active, the other is passive.
One makes you a better thinker, one makes you worse.
Taylor Schulte, CFP® retweeted
If you know, you know:
geni.us/wealthladderhardcove…
Taylor Schulte, CFP® retweeted
Shout out to all the advisors listening to my podcast with @DefineFinancial “Advisor Marketing Made Simple.”
A quick review means a lot to let us know you are listening, what you enjoy most, and what makes the show stand out to you.
🙏
Taylor Schulte, CFP® retweeted
My book, The Wealth Ladder, is now available:
geni.us/wealthladderhardcove…
Taylor Schulte, CFP® retweeted
I've been thinking a lot about Scottie's comments this week, and I'm not sure anyone has viewed them the way I did, so if you don't mind, I want to share why they resonated with me:
Don't let your job define who you are.
Taylor Schulte, CFP® retweeted
Just crossed a billion congrats @Perth_Tolle !!!
Would be surprised if FRDM isn't a $500m fund soon.
@Perth_Tolle been@banging the drum for a long time...
mebfaber.com/2021/06/07/e318…
Taylor Schulte, CFP® retweeted
🚨 Last chance! Registration for #JoltConference closes TONIGHT at midnight.
✅ The only marketing conference in finserve
✅ 40+ speakers from top firms
✅ Real strategies for AUM growth, AI, video, niche marketing & more
Use my code ROBERTSOCIAL for 30% off: JoltConference.com
Taylor Schulte, CFP® retweeted
As I said in my recent interview with Taylor, China would just raise their tariffs again by today. The US is underestimating China. They are our economic and military equal. They will not be bullied. We're doing this ALL wrong.
xitter.cf/spectatorindex/status/…
Big thanks to @cullenroche for joining me on the pod to chat tariffs, markets, and kids preventing us from taking naps.
Listen here: youstaywealthy.com/podcasts/…
Taylor Schulte, CFP® retweeted
Outside of our awesome Practice Manager Cathy, every other member of our awesome team (client-facing as well as back-stage) has come from networking and socials. I'm confident that our next unicorn rockstar team members is out there. Please view and share or apply as you see fit.
Taylor Schulte, CFP® retweeted
There's a reason you're seeing more and more financial advisor communities pop up.
Clearly, being a part of a community is proving to be an essential component to financial advisor success.
And while I can't tell you if @theadvisorgc is the right community for you, I can tell you this:
We're made up of some REALLY amazing people.
Our advisors LOVE the support they get.
EVERYONE feels welcome and connected.
NO ONE disagrees that joining the AGC is one of the best career moves they've made to date.
Interested in learning more?
The rockstar AGC leadership team and I— @DefineFinancial, @jus10castelli, Haley Marx, & Brian Thorp—are hosting a FREE DISCOVERY SESSION on March 24th at 1 pm ET.
Save your spot here: theagc.kit.com/springdiscove…
This session marks the kickoff of our next open enrollment period, where we welcome new financial advisors to join us! 👋
The enrollment closes on April 4th, so if you've been thinking about joining a community, now's your chance to check us out. ⏱️
Or maybe...you've just been a little lonely.
Perhaps a little lost.
Feeling unsupported at times.
Wishing you had a collective group of over 170+ advisors to tap into with your questions whenever they come up....
That's exactly why The AGC™ exists!
Come find out what we're all about. I promise it'll be a really good use of your time!
Taylor Schulte, CFP® retweeted
Advisors: Ever feel like you’re throwing spaghetti at the wall with your marketing?
Trying everything… but unsure what’s ACTUALLY working?
Taylor Schulte, CFP® retweeted
We are looking to hire great people to help build ETF Architect. If you have experience in anything ETF infrastructure related (legal, tax, trading, fund admin, ops, etc). We'd love to chat. We are growing at a rapid pace and cannot meet the demand without expanding our team. dm/email