Managing Director Global Partnerships Ebiquity. Expert in client/agency relationships, tracks key industry trends, advisor to brands. https://xitter.cf/t.co/fJkIg5bDnB
London, Devon, the World
Joined October 2011
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What are your thoughts on post pandemic renaissance? Here are mine. @ebiquityglobal @TheDrum #advertising #marketing #media
Vive la renaissance! How adland's recovery might take shape in a post-pandemic world - thedrum.com/opinion/2020/12/… via @thedrum
Debbie Morrison retweeted
Download our comprehensive report to learn the best practices and strategies for implementing PRFs effectively. Get your copy here: shorturl.at/lvxB8
Debbie Morrison retweeted
How can #advertisers implement performance-related fees (PRFs) to transform media agency partnerships, foster a culture of continuous improvement, and ultimately enhance #value for both parties involved?
Debbie Morrison retweeted
About the Sustainable Marketing 20230 research we just published together with @Kantar: "This is about embracing the values that people cherish and the future they envisage. We need to create an equal path for business, planet and people." @Stephan_Lo #GMW23 #Sustainability
Debbie Morrison retweeted
Today, Brian O'Kelley (@Scope3data) and Raja Rajamannar (@Mastercard) will discuss #sustainable #advertising at @wfamarketers #GMW23
Debbie Morrison retweeted
84% of consumers state that they are more likely to buy from a company that practices sustainable advertising, To support advertisers solve these industry-wide challenges, we introduced the Responsible Media Investment solution.
bit.ly/3AZx701
@askryanair my 82 year old mother, sister and two kids under 2 stuck at Malaga, you let them check in, sent to gate now no crew. Can you help get them home. Been up since 3.30am. Service is appalling allowing them to check in online with no info.
I have tried to DM but you say the email is invalid & im stuck in an automated loop. How are you going to get my 82 year old mother home to care for my dad witb dementia?
Debbie Morrison retweeted
@ebiquityglobal and @firmdecisions Media Management Procurement forum is a regular event that brings together the marketing #procurement professionals community to discuss #media issues and insights.
If you would like to join us, please email @DebbieMorrison3
Debbie Morrison retweeted
@ebiquityglobal and @firmdecisions Media Management Procurement forum is a regular event that brings together the marketing #procurement professionals community to discuss #media issues and insights.
If you would like to join us, please email @DebbieMorrison3
Debbie Morrison retweeted
Tomorrow (March 25th),
@ebiquityglobal
will present at #WFASpotlight
@wfamarketers
its findings as a result of one year of practical responsible #investment measurement and optimization with their clients. Don’t miss it!
bit.ly/3MMyq5y
Debbie Morrison retweeted
At @wfamarketers Global Marketer Week, @Unilever called for collective action from advertisers, regulators & governments, NGOs, tech companies and people to create a truly decentralised, safe and trusted environment in #Web3. A🧵of my key takeaways from my speech #GMW2022: [1/8]
Debbie Morrison retweeted
It’s a privilege for @ebiquityglobal to continue to work alongside @PepsiCo and to support their business in the selection of their media agency for China. Congratulations to @PublicisGroupe on the win.
adage.com/article/agency-new…
Debbie Morrison retweeted
The metaverse is both an absolute shiny magnet for idiot marketers to waste time and effort… and also potentially an entire tech revolution which will completely redefine how we all live which we cannot afford to ignore… over a few decades. – at Attiki, Greece
Congratulations Isabel and team @Diageo_News @ebiquityglobal
Congrats to Isabel Massey and the Diageo team for their triumph in the #GMW2022 competition - a great example of progressive & inclusive media on the Diageo brand that has scaled widely across their portfolio and into our wider industry guidance 👏
Debbie Morrison retweeted
@GreenSolitaire at the #GMW2022, talking about the @IPCC_CH recent report on Climate Change. Is it the final brief on how to unf**k the planet & what can advertisers do ? @wfamarketers
Great summary of @wfamarketers Global Marketer week conference so far. @ebiquityglobal @firmdecisions
A fantastic recap of today’s Global Marketer Conference in Athens in progress outside the conference hall, brought to you with @Circus_St & the brilliant scribers from @scriberian.✨ Check it out! #GMW2022
#GMW2022 Media scientist Karen Nelson-field Says Stop measuring inwards, start measuring outwards. Device metadata tells you little about human behaviour. All we have at the moment is a lot of data with no real framework or guiding rules for interpreting it. @ebiquityglobal
#GMW2022 Raja Rajamannar speaking at WFA Global GMW talks about the new 5th marketing paradigm. Advice for brands is to learn quickly, don’t become a dinosaur. learn something every week, If you don’t learn you can’t understand the possibilities for your brand. @ebiquityglobal
Congratulations indeed. @ebiquityglobal
Congrats to Isabel Massey and the Diageo team for their triumph in the #GMW2022 competition - a great example of progressive & inclusive media on the Diageo brand that has scaled widely across their portfolio and into our wider industry guidance 👏
A privilege for our @ebiquityglobal and @firmdecisions team to be at the first in real life @wfamarketers #gmw2022 in 3 years. Always great insights.
🔴 Full house at today’s Global Marketer Conference in Athens! 800+ delegates from more than 30 countries in the room to explore the intersection between sustainability & creativity and how marketing can be a force for positive change. #GMW2022
