FirmDecisions is the largest independent global marketing auditor. We provide financial transparency in the client-agency relationship.
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Joined November 2014
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Today, @ebiquity_plc and @wfamarketers released their annual media budget survey with a record response rate. We analyze budgeting in changing economic conditions and how advertisers tackle media challenges for growth. Get your copy now: bit.ly/465FHWO
Ebiquity North America and FirmDecisions will be present at ProcureCon US next week as event sponsors - you will find them at Booth 107. We look forward to seeing you there!
To join us click here: lnkd.in/dJQTkAN
In the complex digital #media and #marketing ecosystem, finding the right #agency to become your long-term #partner is crucial for brand owners looking to thrive. If you’re ready to reimagine your agency selection process download @ebiquity_plc's paper now bit.ly/3ERORuR
One day to go until our 'Reimagining Media Agency Selection' webinar. @ebiquity_plc's media experts will discuss the obstacles faced in the agency selection process and recommend effective strategies for achieving success. Register now bit.ly/3sOUnM3
Only one week left until our webinar on "Reimagining Media Agency Selection,". Learn essential strategies from @ebiquity_plc's media experts to address agency selection challenges and be part of the discussion.
Register now! bit.ly/3LatVTD
In the latest @wfamarketers study with @ebiquity_plc and @The_IPA, advertisers rated their global marketing culture at 6.5 out of 10, highlighting the need for process improvement. What key areas should they address to enhance marketing effectiveness? shorturl.at/BHL27
Our next webinar will present key insights from our upcoming Viewpoint paper, "Reimagining Media Agency Selection". @ebiquity_plc's media experts will explore the factors that truly matter when evaluating an agency's capabilities. bit.ly/3LatVTD
Our experts are soon publishing a new viewpoint paper Reimagining Media Agency Selection. It explores the fragmented state of the #Media #Agency #Selection process in recent years and the steps that all parties involved in the process can take to make it fit for purpose once more
@ebiquity_plc has partnered with the
@wfamarketers and @The_IPA (Institute of Practitioners in Advertising) for a groundbreaking new global study - Creating a Global Culture of Marketing Effectiveness. shorturl.at/qtvEJ
The just-published comprehensive research serves as a guide for organizations seeking to elevate their marketing #effectiveness strategies and cultures to achieve sustainable #growth and success in the years ahead.
What are the three critical aspects in Performance-Related Fees (PRFs) management that #advertisers should follow to foster strong relationships with #media agency partners and create fair, motivating remuneration models?
Learn more here: bit.ly/3QDfPxD
How can #advertisers implement performance-related fees (PRFs) to transform media agency partnerships, foster a culture of continuous improvement, and ultimately enhance #value for both parties involved?
Download @ebiquity_plc comprehensive report to learn the best practices and strategies for implementing PRFs effectively. Get your copy here: ebiquity.com/news-insights/g…
What are the essential considerations for advertisers when reviewing their #mediaagency contracts?
Our @ebiquity_plc team addresses the four dominant themes emerging at the @ANAmarketers Financial Management Conference. Learn more here: bit.ly/3NHd3nX
How can #advertisers navigate the core principles of agency remuneration in the complex #marketingecosystem?
Performance-Related Fees (PRFs) drive goal-oriented delivery, improvement, issue resolution, and accountability.
Read more here: shorturl.at/fnstF
Register now for a session in partnership with the @wfamarketers on Tuesday, June 27th on the findings of our new guide Media Contract Guidance for Advertisers: Focus on China.
Secure your place here: bit.ly/3CMWd1L
Why now is a good time for advertisers to review agency performance-related fees?
@ebiquity_plc has just launched a new guide to performance-related fees in #mediaagency agreements to help advertisers review and, where necessary, reset PRFs. bit.ly/3JppdjZ
How can advertisers navigate unique transparency challenges in #mediacontracts in #China? Join us for a session in partnership with the @wfamarketers on Tuesday, June 27th on the topic. Register here: shorturl.at/dIPU0
The recently published Media Contract Guidance for Advertisers highlights that a robust contract ensures a smooth day-to-day relationship and clarifies the roles and responsibilities of both parties. Get your copy of the guide here: shorturl.at/cekAF