@Dealatis

Dea Latis is a group of women united in the belief that beer is far too good to be enjoyed only by men! šŸ’„ NEW REPORT OUT NOW šŸ’„

 United Kingdom
dealatis.org.uk/
Joined April 2010
  • Tweets1.4K
  • Following1K
  • Followers1.4K
327Media
DO YOU LIKE OUR GIF? šŸ˜šŸ™Œ Find out more about our 'day-in-three-parts' coming up @RoostersTaproom #Harrogate on 04.07.24 šŸ‘‡ womenontap.co.uk/summerhopprā€¦
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The importance of women being represented in the beer world is something that weā€™ve always focused on, with Julie setting up @ladiesthatbeer here in Liverpool. We also always support #IWCBD and this year we partnered with Jayne from @LiverpoolSUPCo to brew All On Board šŸ”±
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Have you checked out the latest @Dealatis report? Some key findings are: ā–Ŗļø Only 14% of women drink beer weekly (compared to 50% of men) ā–ŖļøBeer advertising remains a key barrier for women ā–Ŗļø 70% of women perceive beer as highly calorific with negative health implications
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Women are underrepresented in management in the beer sector... Women are not attracted to working in the beer industry, and brewers and brand owners are not actively recruiting them, according to a report. Read more here: thedrinksbusiness.com/2024/0ā€¦ @Dealatis

Women are underrepresented in management in the beer sector

Women are not attracted to working in the beer industry, and brewers and brand owners are not actively recruiting them, according to reports.

thedrinksbusiness.com
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Women are underrepresented in management in the beer sector @teamdb @Dealatis thedrinksbusiness.com/2024/0ā€¦

Women are underrepresented in management in the beer sector

Women are not attracted to working in the beer industry, and brewers and brand owners are not actively recruiting them, according to reports.

thedrinksbusiness.com
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Dea Latis retweeted
CAMRA@CAMRA_Official1 Jun 2024
šŸ“ New research unveiled in The Gender Pint Gap: Revisited by UK women in beer campaigning organisation @Dealatis has shown the number of women regularly drinking beer has dropped since 2018. šŸ“° Read more on CAMRAā€™s online news platform @WBOnline_ here: ow.ly/pvbt50S5jHl
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Reasons why women like drinking beer with other women thedrinksbusiness.com/2024/0ā€¦
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Progress to beer gender equality stalls ow.ly/HoPn50S1ULe
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I've just received a copy of the new report from @Dealatis. It contains an extraordinary amount of research & analysis about attitudes to beer by UK based women & why such a low % of females consume GB's national drink. Many thanks to @CaskAnnabel for writing it!
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Lager is seen as ā€˜the safe optionā€™ for British drinkers because the beer sector ā€œfails to communicate its huge range of aromas, colours and flavours in consumer friendly languageā€, according to report findings. Read more: thedrinksbusiness.com/2024/0ā€¦
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Britain pushes lager as a default despite interest in other beers thedrinksbusiness.com/2024/0ā€¦
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A thread of reactions from the outstanding @Dealatis #GenderPintGap "Women are confident about, and celebrate, drinking beer in groups of other women; but less so in groups of men. There is a 'fear factor' that certain types of beer will stereotype the type of person they are".
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Beer advertising still unappealing to women @teamdb thedrinksbusiness.com/2024/0ā€¦ @Dealatis

Beer advertising still unappealing to women

Women are ā€œimpervious to current beer advertising campaignsā€ and "reject" beer as "not for them", according to report findings.

thedrinksbusiness.com
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Why female beer drinkers are in decline... As the number of female beer drinkers drops,Ā Jessica MasonĀ asks Dea Latis why this has happened ā€” and what the sector can do to turn things around. Read more here: thedrinksbusiness.com/2024/0ā€¦

Why female beer drinkers are in decline

As the number of female beer drinkers drops, db asks Dea Latis why this has happened and how to turn it around.

thedrinksbusiness.com
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Just launched Gender Pint Gap: Revisited from @Dealatis reveals new research into womenā€™s attitudes & behaviours towards beer and shows the UK has a long way to go, eg. only 14% of women drink beer weekly šŸ˜• Important stuff & well worth a read šŸ‘#GenderPintGap
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Last night, @Dealatis launched The Gender Pint Gap: Revisited in partnership with @teamdb at @FivePointsBrew. Annabel Smith presented the report's findings of the latest research into GB womenā€™s attitudes, opinions and behaviours towards beer. #GenderPintGap #GPG24 1/3
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Privileged to be invited to the launch on this fantastic report into womenā€™s attitudes and opinions about the beer category by @DeaLatis @CaskAnnabel This is a must read: dealatisuk.wordpress.com/202ā€¦ #GenderPintGap #GPG24

The Gender Pint Gap Revisited ā€“ 2024Ā Report

Six Years Since The Gender Pint Gap Report ā€“ Have Womenā€™s Attitudes to Beer Changed? New Report on GB Womenā€™s Relationships with Beer Launched UK women in beer campaigning organisation, Dea Lā€¦

dealatisuk.wordpress.com
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Why female beer drinkers are diminishing in numbers thedrinksbusiness.com/2024/0ā€¦ @teamdb #GenderPintGap #GPG24 @Dealatis
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Beer category loses female drinkers as gender inequality prevails @teamdb thedrinksbusiness.com/2024/0ā€¦ @dealatis #GenderPintGap #GPG24
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ā€œWomen aged 45-54 are the most open age group willing trying different beer styles. But do you ever see any women aged about 50 represented in beer marketing? They are just not there. Itā€™s such a missed opportunity.ā€ @caskannabel @dealatis #GenderPintGap #GPG24
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