Vice Chairman of @prophetstrategy, a global consultancy, Professor Emeritus, UC Berkeley, Author of 18 books including "The Future of Purpose-Driven Branding"
San Francisco, CA
Joined March 2009
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I am no longer active on this Twitter page. Please follow me on LinkedIn for updates and content: linkedin.com/in/davidaaker/
#AakeronBrands #Branding
This piece beautifully captures the essence of my daughter @aaker’s work: building eras and designing for change, cultivating joy and savoring the journey: stanford.io/3R1a6A7
#AakeronBrands #Branding #ProudDad
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Great interview with @OfficialRitwij on @RealTheProde about the power of branded social programs. What are some of your key takeaways after listening? bit.ly/3ZnKpfI
#AakeronBrands #Branding #PurposeDrivenBranding #TheProde
Branding social programs is imperative for elevating purpose. Thank you to @forbes for publishing my article explaining why. bit.ly/3Iv9oH3
#AakeronBrands #Branding #PurposeDrivenBranding
Winners in the future will embrace social program leadership or fade into irrelevance. Read more in the first chapter of my latest book here: bit.ly/3xI9eaz
#AakeronBrands #Branding #PurposeDrivenBranding
Storytelling is a crucial element of purpose-driven branding. Nice piece by @thomaskolster bit.ly/3kcX9a5
#AakeronBrands #Branding #PurposeDrivenBranding @MarketingWeekEd
As consumer behavior continues to shift, the future of branding is bright. These 5 trends are at the forefront for marketers in Asia. bit.ly/3I5y6he
#AakeronBrands #Branding
A purpose deeply rooted in an organization's mission and business strategy can authentically guide its marketing strategy to be purpose-led. bit.ly/3HTyKyh
#AakeronBrands #Branding #PurposeDrivenBranding
I agree with @Unilever. It is true that correlation is not causation, but the validity of the result is strengthened by the fact that it is replicated over different categories, offerings and brands. bit.ly/3xeXb4e
#AakeronBrands #Branding #PurposeDrivenBranding
This powerful quote from the late @StanfordGSB professor and friend of my daughter @aaker, also applies to branding: "A brand is only its remembered stories." stanford.io/3xaof4o
ICYMI, my new book has a song!!! @AllieChip, a gifted composer and artist, (who was recently on The Tonight Show Starring Jimmy Fallon) has created a wonderful folk song that captures the spirit of the book. bit.ly/3DCs8mA
#AakeronBrands ##PurposeDrivenBranding
For an organization to truly make an impact on society, the work starts internally. bit.ly/3JuQT7P
#AakeronBrands #Branding #PurposeDrivenBranding
This article from @SustainBrands includes 4 strategies for building a social-purpose ecosystem within your organization. If you aren't already, 2023 is the time to prioritize purpose. bit.ly/3H2zKj4
#AakeronBrands #Branding #PurposeDrivenBranding
Ideas from my books "Spanning Silos" and "The Future of Purpose-Driven Branding" come together in this article. bit.ly/3XU0rgP
#AakeronBrands #Branding #PurposeDrivenBranding #Collaboration
Listen in and join the movement toward brand purpose for societal good. We discuss what it means and how to approach it on the Scratch podcast by @wearerival. bit.ly/3QWtNsz
#AakeronBrands #Branding #PurposeDrivenBranding #Podcast
Had a great discussion with Cecilia Huang about the key ideas in my latest book on purpose-driven branding and the implications for the China market. bit.ly/3XnqJYV
#AakeronBrands #Branding #PurposeDrivenBranding
Several ideas from my new book on purpose-driven branding are illustrated in what they're doing at @Cotopaxi. bit.ly/3GXBhbe
Nice job, Cotopaxi!
#AakeronBrands #Branding #PurposeDrivenBranding
Nearly a decade ago, I was writing about embracing higher purpose. All of this still rings true for 2023. bit.ly/3XiG78y
#AakeronBrands #Branding #PurposeDrivenBranding
