@prophetstrategy

Prophet is a growth and transformation consulting firm with consulting, experience and design solutions that unlock uncommon growth for its clients.

 Global - US, EU, Asia
prophet.com
Joined August 2010
  • Tweets14K
  • Following1.5K
  • Followers8.5K
6.5KMedia
This week on The Modern Customer podcast, Ted Moser, senior partner at @prophetstrategy & author of "Winning Through Platforms," emphasizes that building a successful CX technology stack begins with a clear customer understanding & a robust data strategy. blakemichellemorgan.com/podc…

Winning Through Platforms

Customer experience (CX) is no longer a series of isolated touchpoints. Today, companies leverage platforms to create continuous, data-driven customer journeys.

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Prophet's Marisa Muvihill, global head of brand & activation, shares her insights on Twitter's announcement to rebrand to X. forbes.com/sites/roberthart/…
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What does Twitter’s rebrand to X mean for its value? Rebranding often signals to the market that an organization is moving in a new direction. Hear more about this move from Prophet’s Marisa Mulvihill on NPR’s Morning Edition. npr.org/2023/07/25/118990194…

What Twitter's rebranding as X could mean for its value

Twitter's been going through an especially rough patch lately. But its brand and tweets are well known. Giving those up as the company transitions to X could be an expensive loss of brand value.

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Shein's China junket for social media creators revived bad press about working conditions. As an expert on business in the region, Prophet's Jay Milliken contributes his perspectives in the article.
Bloomberg
@business15 Jul 2023
Shein had hoped inviting influencers to tour one of its warehouses would shift public sentiment. Instead, the junket has created another threat to the company's IPO plans trib.al/zK22Xsw
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How is #CPG impacted by the current economic environment? Senior Partner Mike Leiser shares his thoughts in Bloomberg @business.
Bloomberg
@business11 Jul 2023
Americans are cutting back on personal hygiene products in a troubling sign for the US economy and consumer-focused companies trib.al/OnKR0u9

Americans Seeking Cheaper Everyday Essentials Threaten Corporate Growth

Americans are cutting back on personal hygiene products in a troubling sign for the US economy and consumer-focused companies.

bloomberg.com
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Tune into latest ep of Rising w/Diego Norris CMO @gimmeSeaweed (+ alum of @ProphetStrategy). Diego talks about his start, his choices, biz school as a good foundation, the remit of a CPG marketer, how he's already using AI—and the miracle of seaweed. prophet.smh.re/6h1

Rising podcast - "A Growth Mindset" - Diego Norris CMO of Gimme Seaweed

Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing working at food companies like General Mills, Nestle, Red Bull, and Campbells....

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With a quote from our @prophetstrategy executive producer Damien Peraino
Digiday
@Digiday3 Jul 2023
With music platform Coke Studio, Coca-Cola wants to move beyond just working with artists for advertising by creating original songs from various artists with a range of backgrounds. buff.ly/3JGGCoz
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Prophet retweeted
Digiday
@Digiday29 Jun 2023
Mattress Firm is betting on its original content strategy to not only boost brand awareness but drive sales. buff.ly/3CQgl37
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Benjamin Moore is using out-of-home advertising to educate consumers on where to find its paint. Read the full Digiday article: digiday.com/marketing/benjam… #ooh #digitalads #marketing

Benjamin Moore is using OOH near big-box retailers to say their paint isn't there, encouraging...

The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.

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Prophet retweeted
Digiday
@Digiday2 Jun 2023
Benjamin Moore is looking to educate new homeowners on where to find its paint — which isn’t as obvious as it sounds, since the brand is only available at small businesses and local retailers. buff.ly/3N72awp
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A team at @prophetstrategy joined forces to solve a fundraising challenge for the London-based charity, @smitf_london. Learn how they approached this project and get a sneak peek at the results so far: prophet.smh.re/6eP

Prophet Impact: A Fundraising Strategy to Help Homeless Women Rebuild Their Lives

Homelessness in the U.K. is on the rise as the cost of living crisis pushes more people onto the streets. Homeless women – often fleeing violence – are even more vulnerable on the street. St. Martin...

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“Even as prices edge up post-pandemic in many markets, the effectiveness of OOH paired with the dynamism and flexibility of digital makes DOOH a strong option for top-of-the-funnel objectives and brands like DoorDash that need daily, local visibility,” said @matzucker
Digiday
@Digiday25 May 2023
DoorDash is investing more of its marketing dollars in digital out-of-home advertising as the summer season approaches. buff.ly/43Gu8VB
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Great article featuring our own @matzucker. #ooh #advertising #marketing
Digiday
@Digiday23 May 2023
.@DoorDash is investing more of its marketing dollars in digital out-of-home advertising to recruit more DoorDashers in low-participation cities. Story by @julianexcalibur. buff.ly/41WHUC4
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How did @CoherentCorp strategically signal to the market what it stands for and promises to deliver? Read the case study from @prophetstrategy: prophet.smh.re/6dE

Case Study: Coherent - Uniting Two Science and Tech Market Leaders Under a New Powerful Brand

Solutions Leadership wanted to clearly signal its intent to create a truly integrated organization and elected to adopt the Coherent name. The word “coherent” has a technical meaning in laser...

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We're proud to say that our @KitchenAidUSA brand has remained in the Top 10% of @prophetstrategy's Most Relevant Brands list since its inception in 2016. Read more about Prophet's brand relevance insights here, relevantbrands-2023.prophet.…

Prophet’s 2023 Brand Relevance Insights Report

We surveyed 11,500 U.S. consumers to find out which brands are the most indispensable to their lives. See the results.

relevantbrands-2023.prophet.com
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Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: the-agency-review.com/bronze… #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

Bronze Seeks Silver

When is too young to write a memoir? David Ogilvy wrote Confessions of an Advertising Man when he was 52. Patricia Tierney wrote Ladies of the Avenue when she was 45. Mary Wells Lawrence wrote A Bi…

the-agency-review.com
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Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: the-agency-review.com/bronze… #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

Bronze Seeks Silver

When is too young to write a memoir? David Ogilvy wrote Confessions of an Advertising Man when he was 52. Patricia Tierney wrote Ladies of the Avenue when she was 45. Mary Wells Lawrence wrote A Bi…

the-agency-review.com
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Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: the-agency-review.com/bronze… #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

Bronze Seeks Silver

When is too young to write a memoir? David Ogilvy wrote Confessions of an Advertising Man when he was 52. Patricia Tierney wrote Ladies of the Avenue when she was 45. Mary Wells Lawrence wrote A Bi…

the-agency-review.com
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We are very proud to have Alex Mulder as a jury member for the UX Design Awards - Autumn 2023! Alex is a Creative Director at @prophetstrategy. His passion lies at the intersection of human interaction with technology and specifically in more complex B2B2C environments. #UXDA23
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Prophet retweeted
Digiday
@Digiday6 Mar 2023
For cannabis companies to advertise on Twitter, they must be pre-authorized by the platform and meet other requirements. buff.ly/3L4bukb
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