CEO and Managing Partner at @SupportYourApp, Co-founder of @LabelYourData. Mentor. Speaker. #cx #customersupport
Kyiv, Ukraine
Joined March 2012
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After overseeing hundreds of migrations at @SupportYourApp, we’ve learned a hard truth: a messy help desk switch is almost always caused by the lack of a clear, upfront comparison.
Get our free Help Desk Selection & Switch Guide👇 supportyourapp.com/e-book/he…
Building a #remote first culture comes down to trust. You have to replace micromanagement with total operational transparency.
I recently spoke with @GritDaily about how this focus on real autonomy helped us keep our global team engaged → gritdaily.com/building-compa…
Your #AI is only as good as your last documentation update.
Before investing in bots, ask: is your data structured in an Intent Action Result format?
Do not build a brain without a memory it can trust. Read my full thoughts → linkedin.com/feed/update/urn…
Autumn in London from October 11-15 is officially on my schedule 🇬🇧
My visit this time is quite short, but it is going to be incredibly busy and productive.
If you are around, send me a message. Let's sync our calendars, grab a proper English tea, and make some magic happen!
16-year-old me on a snowy bridge in Ukraine could never have imagined what lay ahead.
Today, @SupportYourApp turns 16 💛
I wrote a raw piece about where those dreams brought us → linkedin.com/feed/update/urn…
Happy Birthday, my @SupportYourApp 🎉
So proud to be recognized as a Finalist in the 2026 @TheStevieAwards for Women in Business.
Our entry, Support Intelligence Hub was designed from day one to truly support our consultants, empower our clients, and deliver better experiences for their customers.
Thank you!
"If I don’t fix this, who will?"
As a #founder, you build the machine, but as it grows, you can easily become its biggest bottleneck.
In my latest @Forbes piece, I share how I stepped back from daily ops at @SupportYourApp without losing quality → forbes.com/councils/forbesbu…
Integrating #AI into your customer support doesn't require a 6-month delay. You can build a solid foundation in just 14 days.
I constantly hear leaders say, "We want to implement AI in our support processes, but it's too complex, and it'll disrupt our current workflow."
3️⃣ Days 8-11: Training & Integration
Time to build the brain. Feed your knowledge base, FAQs, and brand tone guidelines into the model, then connect the APIs. This is where your AI learns to speak your language and solve your customers' specific problems.
Holding the #Inc. award in my hands for the second time feels just as special as the first.
To me, a trophy is never just a milestone. It represents something much deeper.
Thank you to everyone who is part of our story as we move forward with new speed ✨
Daria Leshchenko retweeted
Customers will forgive a bot for being a bot. They will never forgive it for wasting their time with fake empathy ☝
In our latest newsletter issue, we unpack why sounding "too human" is backfiring in #CX and how we build honest #AI → linkedin.com/pulse/voice-ai-…
Almost every founder and executive I speak with wants to deploy AI agents yesterday.
That's why we distilled our exact internal playbook into a practical 10-Step AI Agent Checklist.
📥 Download it here → supportyourapp.com/e-book/10…
Making the #Inc5000 list for the second time is a major milestone, but the price behind it was far messier than it looks.
I shared the honest story about leadership, AI, motherhood, and building a self-running company in my full post on LinkedIn → linkedin.com/feed/update/urn…
Daria Leshchenko retweeted
In her interview with Business @BrillAwards, our CEO and Managing Partner, @DariaLeschenko, breaks down how SupportYourApp uses #AI as a catalyst for human connection, not a replacement for it.
Catch the full conversation here → brillawards.com/hub/behind-t…
Happy Independence Day! Deepest respect and gratitude to everyone protecting our peace and fighting for our freedom.
Слава Україні 🇺🇦
Stop trying to automate 100% of customer support.
❌ Full automation = Churn & burned LTV
✅ Smart routing = 24/7 speed + high empathy
Use #AI to empower your team, not replace it 💛
