The reason Andrew T*te and his ilk appeal to young men is because he provides a role model to boys who have none, or lack purpose or direction; he tells insecure kids they can be strong and powerful if they are like him. While lessons can be useful, the real way tackle this is to provide better models of meaning and purpose to them; teach them to see themselves as scientists, athletes, scholars, musicians. That comes through school cultures that constantly demonstrate and model the value of those ambitions, and teach children to a high standard of success. Because feeling successful is the antidote to childish, cartoonish, cruel forms of masculinity and potency. A few assemblies on 'don't be sexist' won't scratch the surface of a child's self-image, but it will make adults feel like they have done something.