What does it take to bring one of Indian cinema’s most gripping franchises to its conclusion?
@ajaydevgn, Kumar Mangat Pathak, Abhishek Pathak and Alok Jain discuss Drishyam: The Conclusion at #FICCIFrames2026.
youtu.be/ydv7lCVVB5o
Attention is more than eyeballs, it’s a business asset. At #FICCIFrames2026, industry leaders explore how smarter monetisation, audience loyalty and diversified revenue models are turning engagement into sustainable growth.
youtu.be/CR4c-qKQjEU
Rajkummar Rao on getting into the character of Ujjwal Nikam for Prahaar at #FICCIFrames2026.
"My dream was to be a film actor not to be a "brand"- Rajkummar Rao at #FICCIFrames2026.
Aaron Sorkin returns to Facebook’s world with The Social Reckoning, a legal thriller inspired by whistleblower Frances Haugen’s revelations about the platform’s algorithm and its real-world consequences.
Read more at creativefirst.film/aaron-sor…
Reaching 1.2 billion screens during TATA IPL 2026 proved the power of live sports at scale. At #FICCIFrames2026, industry voices explored how personalisation, interactivity and hyperlocal engagement are shaping the future of sports viewership.
youtu.be/7agcxofZYik
“Many times, scale becomes a prison to ideas.”
Tanya Bami, Series Head, Netflix India, on the limits of scale in storytelling at #FICCIFrames2026.
“We need to be responsible to the audience for the stories they may not even know they're waiting to watch.”
Monika Shergill, VP – Content, Netflix India, on the responsibility of storytellers at #FICCIFrames2026.
5. CERT-In said the affected organisations did not detect the unauthorised access themselves. The agency also warned that AI-powered tools are accelerating financially motivated cyberattacks.
Read more at creativefirst.film/news/ai-a…
4. Google plans to challenge India’s proposed Digital Competition Bill, which could subject six of its businesses to new restrictions affecting Android, apps, and ads.
Read more at creativefirst.film/news/goog…
3. Meta has removed language from its commercial terms that appeared to allow it to scrape websites linked to business accounts and use their content to train its artificial intelligence (AI) models.
Read more at creativefirst.film/news/meta…
2. SC rejected the idea of a social media ban for children and age-based restrictions.
Read more at creativefirst.film/news/sc-d…
News Highlights from the Media and Entertainment Industry:
1. JioHotstar has partnered with Nepal-based streaming platform DGO to make its content available to viewers in Nepal.
Read more at
creativefirst.film/news/jioh…
5. India TV and radio broadcasters are seeking regulatory certainty and reforms under the Draft Telecom (TV/Radio) Rules, 2026, amid declining advertising revenues.
Read more at
creativefirst.film/news/regu…
4. The government has asked Meta to review how its platforms recommend content, provide context for material related to ongoing public events
Read more at
creativefirst.film/news/meit…
3. Views and engagement alone may no longer satisfy advertisers when creator content is being financed or amplified through performance media budgets.
Read more at
creativefirst.film/news/crea…
2. Southern films are increasingly prioritizing streaming rights over traditional box-office success, impacting overall profitability.
Read more at
creativefirst.film/news/sout…
News Highlights from the Media and Entertainment Industry:
1. The commercial structure is part of TAM’s proposed return to the television ratings market under the Ministry of Information and Broadcasting’s (MIB) TV Ratings Policy 2026
Read more at creativefirst.film/news/tam-…
Writer/director Aaron Sorkin brings Facebook whistleblower Frances Haugen’s (Mikey Madison) story to the big screen in The Social Reckoning.
Read more at creativefirst.film/the-testi…
"I think it's high time we take off the term "influencer",
they are artists of today's time" - Suresh Triveni (@sureshtriveni78), Filmmaker & Director.
@FICCIFRAMES | @ficci_india
