Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.

Joined February 2018
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What does it take to bring one of Indian cinema’s most gripping franchises to its conclusion? @ajaydevgn, Kumar Mangat Pathak, Abhishek Pathak and Alok Jain discuss Drishyam: The Conclusion at #FICCIFrames2026. youtu.be/ydv7lCVVB5o
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Attention is more than eyeballs, it’s a business asset. At #FICCIFrames2026, industry leaders explore how smarter monetisation, audience loyalty and diversified revenue models are turning engagement into sustainable growth. youtu.be/CR4c-qKQjEU
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Rajkummar Rao on getting into the character of Ujjwal Nikam for Prahaar at #FICCIFrames2026.
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"My dream was to be a film actor not to be a "brand"- Rajkummar Rao at #FICCIFrames2026.
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Reaching 1.2 billion screens during TATA IPL 2026 proved the power of live sports at scale. At #FICCIFrames2026, industry voices explored how personalisation, interactivity and hyperlocal engagement are shaping the future of sports viewership. youtu.be/7agcxofZYik
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“Many times, scale becomes a prison to ideas.” Tanya Bami, Series Head, Netflix India, on the limits of scale in storytelling at #FICCIFrames2026.
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“We need to be responsible to the audience for the stories they may not even know they're waiting to watch.” Monika Shergill, VP – Content, Netflix India, on the responsibility of storytellers at #FICCIFrames2026.
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News Highlights from the Media and Entertainment Industry: 1. The commercial structure is part of TAM’s proposed return to the television ratings market under the Ministry of Information and Broadcasting’s (MIB) TV Ratings Policy 2026 Read more at creativefirst.film/news/tam-…
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"I think it's high time we take off the term "influencer",  they are artists of today's time" - Suresh Triveni (@sureshtriveni78), Filmmaker & Director. @FICCIFRAMES | @ficci_india
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