Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.
Joined February 2018
- Tweets5.9K
- Following191
- Followers132
- Likes109
What does it take to bring one of Indian cinema’s most gripping franchises to its conclusion?
@ajaydevgn, Kumar Mangat Pathak, Abhishek Pathak and Alok Jain discuss Drishyam: The Conclusion at #FICCIFrames2026.
youtu.be/ydv7lCVVB5o
Attention is more than eyeballs, it’s a business asset. At #FICCIFrames2026, industry leaders explore how smarter monetisation, audience loyalty and diversified revenue models are turning engagement into sustainable growth.
youtu.be/CR4c-qKQjEU
Rajkummar Rao on getting into the character of Ujjwal Nikam for Prahaar at #FICCIFrames2026.
"My dream was to be a film actor not to be a "brand"- Rajkummar Rao at #FICCIFrames2026.
Reaching 1.2 billion screens during TATA IPL 2026 proved the power of live sports at scale. At #FICCIFrames2026, industry voices explored how personalisation, interactivity and hyperlocal engagement are shaping the future of sports viewership.
youtu.be/7agcxofZYik
“Many times, scale becomes a prison to ideas.”
Tanya Bami, Series Head, Netflix India, on the limits of scale in storytelling at #FICCIFrames2026.
“We need to be responsible to the audience for the stories they may not even know they're waiting to watch.”
Monika Shergill, VP – Content, Netflix India, on the responsibility of storytellers at #FICCIFrames2026.
"I think it's high time we take off the term "influencer",
they are artists of today's time" - Suresh Triveni (@sureshtriveni78), Filmmaker & Director.
@FICCIFRAMES | @ficci_india
"AI will beat intelligence, not purity" - Shri @prasoonjoshi_ at #FICCIFrames2026.
@FICCIFRAMES @ficci_india
.@prasoonjoshi_ shares the stories behind the songwriting of Taare Zameen Par at FICCI Frames 2026.