Copywriting Training: Spot the technique —— “I will now show you how to conquer the world… …but you have to understand that this isn’t easy. You see, when you start this method, you may feel that…” —— Did you find it? Go through those lines again. I’ll reveal the technique below 👇

How to DESTROY the world by being a copywriter: 1. Learn copywriting fundamentals 2. apply those skills to build your own marketing agency 3. sell courses on how to start a marketing agency 4. use that cashflow to buy equity (iman playbook) 5. Get into lobbying & politics 6. Run for president (your copy skills will make sure you win) 7. Send the nukes Easy

Hot Takes that may make you hate me for life: “Creative Strategy” is stupid BS. Its just copywriting for ads. People who say it involves more than traditional copywriting have no idea what good copywriters do. Making Content > Outreach to get copywriting clients (both still work tho) Affiliate Marketing is extremely underrated and generally sick, lots of sauce to be found in that space A plain white background black text copy-heavy website will convert better for you than those obviously vibecoded websites with AI copy. I dont believe in hustle culture. Its extremely cringe and performative. Id rather do deep work a few hours a day and live a chill & balanced life, that still runs laps around 99% of people… People “building” an AI app without putting a single thought into distribution are cringe, especially first timers looking for partners to do their marketing. Emails / Newsletters wont die, be careful of anyone saying “XY is dead”, they’re probably super dogmatic. Newsletters are especially underrated… Agree or disagree with any of these? Lmk Cheers lol

AI is the BEST thing to ever happen to Copywriters! Imagine you have a machine, where you input your skills… …and they get multiplied by 10x Would be cool right? Not if your base skill was 0 before! AI is only as good as its user. And if you suck at manually writing copy, you’ll suck even harder now But if you’re actually good and can think for yourself… …then it has never been easier

Copywriting has been the No1 best thing Ive spent my time on Not only because of client money… …but also because I’m able to write pretty decent tweets… And I’m building my email list from those tweets. I could start other platforms and use copywriting for those scripts I could become a brand owner and run ads I could basically do anything with copywriting by my side That’s why you need to learn copy now.

my dms are always open to anyone :)

How to find your niche for copywriting: (5 different methods to try) Method 1: Do your parents have a job? Do copy for that niche, you have an unfair advantage there and they can probably connect you to your first client Method 2: YT Search History People tell you to pick a niche you enjoy. But how do you find out what you enjoy? Your YT search history can tell you what youre interested in, great insights Method 3: Chad-niching (I totally didn’t make that up) you basically take any work you can get your hands on, especially great if you’re looking for tons of work and want to diversify your skills, only doable if youre able to adapt quickly! Method 4: Just make up some BS Instead of going for med-spas, gyms or info people like everyone and their grandma…pick a crazy niche: Funeral Homes Flower Shops Car Repair Shops Urologists Method 5: Countrymaxxing This is kind of a bonus add-on. Because everyone targets the US. You’ll have far less competition in your local area / country. And you can implement standards from american markets, you’d be surprised how far behind everyone else is. > Let me know what your niche is and how you picked it! Would be super interesting to hear Cheers :)

Introducing: your Brain AI 🧠 We just came out of stealth to revolutionise how we sell through distribution systems. Backed by @CopyWithOlli, our mission is to change how people write copy forever. Instead of relying on unconnected artificial-intelligence systems, we built something that lives inside your head. Want to get started? We already uploaded our open-source copywriting model into your brain. Just follow this account, and you get daily updates to your copywriting knowledge-base

Businesses that you NEED to learn copywriting for: SaaS companies AI SaaS AI agents AI automation businesses Mobile apps Desktop software Browser extensions API businesses Developer tools Cybersecurity companies Cloud infrastructure Hosting companies Domain registrars Data companies Analytics platforms CRM platforms Project-management software HR software Accounting software Marketing software Sales software Customer-support software E-commerce software Productivity software Communication software Fintech apps Payment processors Neobanks Digital wallets Investment platforms Trading platforms Accounting firms Tax services Financial advisors Wealth-management firms Insurance companies Insurance brokers Mortgage companies Loan providers Credit-repair businesses Debt-relief companies Real-estate agencies Property-management companies Property developers Real-estate investment firms Commercial real estate Mortgage brokers Vacation-rental businesses Co-living companies Coworking spaces E-commerce brands DTC brands Amazon sellers Shopify stores Dropshipping businesses Print-on-demand brands Subscription-box businesses Marketplace businesses Fashion brands Jewelry brands Watch brands Footwear brands Beauty brands Skincare brands Haircare brands Makeup brands Fragrance brands Personal-care brands Supplement brands Fitness-product brands Food brands Beverage brands Coffee brands Snack brands Pet-product brands Baby-product brands Homeware brands Furniture brands Interior-design brands Electronics brands Consumer-tech brands Luxury brands Sustainable-product brands Fashion marketplaces Gift businesses Custom-product businesses Handmade-product businesses Craft businesses Collectibles businesses Digital-product stores Online courses Cohort-based courses Coaching businesses Career coaching Executive coaching Business coaching Sales coaching Fitness coaching Life coaching Dating coaching Consulting firms Business consultants Marketing consultants Sales consultants Strategy consultants HR consultants Technology consultants Financial consultants Management consultants Operations consultants Creative agencies Marketing agencies Advertising agencies SEO agencies Social-media agencies Paid-ads agencies Email-marketing agencies Web-design agencies Branding agencies PR agencies Video-production agencies Influencer agencies Recruitment agencies Lead-generation agencies Appointment-setting agencies Copywriting agencies Design studios Development agencies AI agencies Automation agencies Freelancers Copywriters Designers Web developers Video editors Photographers Virtual assistants Social-media managers Bookkeepers Translators Online communities Paid memberships Mastermind groups Professional associations Creator memberships Patreon-style businesses Newsletter businesses Paid newsletters Media companies Digital magazines Online publications Podcast businesses YouTube businesses Creator brands Influencer businesses Affiliate businesses Affiliate networks Comparison websites Review websites Job boards Recruitment platforms Freelance marketplaces B2B marketplaces Consumer marketplaces Education platforms Tutoring businesses Language schools Online schools Test-preparation businesses Certification businesses Publishers Book businesses Audiobook platforms Legal firms Legal-tech companies Healthcare practices Telehealth companies Dental practices Mental-wellness platforms Fitness businesses Gyms Personal-training businesses Wellness retreats Hospitality businesses Hotels Resorts Travel agencies Travel platforms Tour operators Airlines Automotive dealerships Car-rental companies Automotive services Home-service businesses Plumbing companies HVAC companies Electrical companies Construction companies Solar companies Nonprofits / charities —— Every business needs copywriting. Underrated skill still

If you’re a copywriter / creative strategist… …and you have yet to land your first paying client… …then you have probably been doing the wrong stuff! Want to do the right stuff? This will get you your first clients without needing testimonials or case studies… …and without offering free work. Sounds like something you need? Then read this: copywitholli.substack.com/p/…

4 Copywriting-Realisations I wish I had sooner: 1. You’re not as good as you think you are 2. AI doesn’t replace copywriters, it makes them more powerful than ever 3. You don’t know enough about copy if you only know the AIDA & PAS 4. Adding a unique twist like “AI-Enabled” Copywriter doesn’t make you stand out in a good way Whats a painful realisation you guys had?

How to make people buy your stuff as a copywriter: (bookmark this so you dont lose it) If you want sales, you have to align people with the belief that they want to buy your stuff. To do so, you can pull 7 levers: 1.  Logic: “This makes sense for me to buy because…” usually involves logical argument or digging into benefits (like all good copy) 2.  Proof:
Buying something always risks money. But you can reduce that anxiety with testimonials, reviews and ratings from the same avatar.
 “This worked for X other people, It  will work for me too.” 3.  Authority: Involve doctors, lawyers, athletes, studies… or be the expert yourself (personal branding).
 “If THEY say that, it must be working well.” 4.  Identity: Link the product to the identity they want 
“Eat Salad now!” vs “Return to being the Energy-Mom, who always has time to play ball with the kids”  (not my best work but you get it, sell the identity) 5.  Transformation: Always apply this one 
Show why their current way wont get them the dream outcome, and how your solution does: l“If I buy this, the Pain stops and I finally get to…” 6.  Emotion: Paint pictures with words. Make it deep!  
Describe their emotions better than they can, then they trust you have the right solution.
 7.  Urgency: Urgenvy only works if it makes sense. 
Fake scarcity like limited copies on an ebook turns people off.
 But you can always use these real reasons: missing out on the result now, competition moving ahead, limited coaching spots.
 Finally, my mission is to put out more free value than paid courses.  If you want to help me in that, follow me and retweet this! Thanks Cheers friend P.S. Always open to connecting, dms are open

YOU need to become a copywriter right now Because when you know copy… …you can do anything: Blogs Ghostwriting Scripts Emails VSLs Salespages Tweets Very important skill to running a biz, even if you won’t freelance Copywriting is the best skill on earth Cheers

If you STILL think that 100 AI-Comments a day will… …grow you an engaged following that cares about you …build a respectable brand …make people want to connect with you I wish you a very bad nights sleep and a speedy recovery! BONUS POINTS if upon me calling you out, you say: “100 comments isn’t even that much” Despicable bro, anything but half original content

Copywriting-Masterclass: How to become a dangerously persuasive by manipulating beliefs… Beliefs are one thing determining if you make a sale or not (bookmark this so you don’t lose it) Because “buying” is someone agreeing with you step by step until they believe you can solve their problem So copywriting is basically belief-installation. and you need to understand there’s a difference between beliefs and facts… Facts state objective reality: 
“23-module course.” Beliefs are a state of mind someone holds as true: 
“Courses don’t work.” 
“I need to track every calorie.” You can’t get someone to stop believing in something by using logic when the reason for their belief is illogical. See, throwing more facts at a belief problem is like trying to shove a circle into a square hole. It doesn’t fit! “You should believe this model works, look how much money they made!” “No, this is a course and a scam” See? It doesn’t work. You have use a way to handle beliefs… …and there’s two ways to do it: Schwartz (old-school): Work INSIDE the EXISTING belief. Sultanic (modern): STACK a NEW belief on top of the old one. Weight-loss pill example: the market believes “calories in vs calories out” to be true, and a diet still didn’t work for them. Schwartz:
“Your tracking was off the whole time because those apps are trash.” -> You stay inside their current belief system and attach the reason for failure. Sultanic:
“Calorie intake doesn’t matter if your hormones are out of order.” -> You stack a new belief on top that trumps the old one (read that example section again, try to apply it elsewhere) Which method should you use (stacking vs. working within)? Want to introduce a new mechanism because the market is saturated? 
Go with Sultanic. A new mechanism needs to work with a new belief Or is someone else already trying to install fresh mechanisms / beliefs and bullshitting around? (eg. biz-op) 
Work with what they already believe.. (Schwartz) IMPORTANT: Both belief-handling methods can work, they’re just different tools! There’s different kinds of beliefs: Identity is a hard belief “Im someone that has a low metabolism” While opinions are a soft belief: “making money is unethical” 
You can usually turn around soft beliefs But not hard belief, because they’re tied to an identity. 
Attacking identity activates fight or flight mode… …but identity is also one of the strongest selling tools you can use. Just link what they admire to what you sell. Wanna sell horses? Show people how cool it is to be a cowboy. Wanna sell a Chair? Show people how cool a life without back pain is. That’s the magical sauce. —— My mission is to make free copywriting education better than paid courses. If you want to support me in that, just follow me. Really, that’s all I want in return for putting this together for you! Follow me 😵‍💫😵‍💫 (trying to hypnotise you) Cheers friend P.S. my dms are open, hit me up anytime for anything, would love to talk to you P.P.S. Did I say something you don’t agree with? Im always open to discussions!

Skills every Copywriter / Creative Strategist needs: Copywriting (omg wow really?!) Openness to feedback (I know it hurts to get told your copy sucks) Client Communication (happy client happy wallet) Agency (the ability to “figure it out”) Design (how to incorporate it into copy, readability) Commitment (obviously) Did I forget something?

You need to be SHAMELESS if you wanna make it! You should tell us what you do in the comments No matter if you’re a Copywriter /Creative Strategist, Video Editor or Designer (those are the 3 best skills to get started on) Have the balls to talk about yourself Cheers

How to RUIN your life in 6 Steps: 1. Dont learn to market, sell or get attention 2. Dont break down winning ads / emails / promos 3. Dont write copy everyday 4. Dont start posting content 5. DO hustle 15hrs a day 6. DO post about how you hustle 15hrs a day (they surely think its cool) If I was you I’d read this again…

Ranking every way to get Clients for Copywriters / Creative Strategy: 1. Referals: B Easy to close, but you need good work done for someone else first, so not for total beginners. 2. Dm-Outreach: C+ Works if you send samples and audits. Copypaste spam isnt the play lol 3. Fiverr / Upwork: D Youre competing against people charging 5 bucks a piece… And people browsing mostly compare you on that price…horrible 4. Email Outreach: B+ Its a simple numbers game But inboxes are full of bs and the tech (deliverability, sender rep, lead sourcing) is a pain in the butt… 5. Inboundmaxxing (Content Creation): A A few tweets a day, super easy After a few months, you can reach thousands with the same effort as 1 outreach…just gotta stick with it Which of these are you focusing on? Let me know whats your favourite method. And tell me where im wrong. Cheers