Greg ☦️

I'm BEGGGGING you man: buy your 2027 cold-email domains BEFORE you need them. Our strongest thesis right now is slow acquisition. Buy ahead, let them babies age, track if they're being listed on Spa-mHaus, and give yourself time to see what you're actually putting into production. We're still buying mostly .com + .co. We're also buying selected cheaper TLDs at roughly $2-3 per domain and seeing around 70–80% remain unlisted as they age. Here's how we're buying going into 2027: 1. Understand who's doing the listing. Validity's Heatwave dashboard shows how many domains get listed on a daily basis.. 5,136 just today. 2.3M domains listed, pre-listed AND under-watch domains. Those are Heatwave figures though so not Spamhaus totals. Spa-mhaus has an active collaboration with V-alidity led to roughly a million cold-email domains being listed from late Aug 2026. This is already happening at scale. 2. Buy 30–90 days ahead. - Our minimum holding period: 30 days - Our preference when we can plan ahead: closer to 90 - No immediate outbound - No need to create mailboxes the day we register - Check listing status throughout the holding period Spamhaus's ZRD dataset showsyou newly reg'd or newly observed domains for 24 hours. Guidance by Spamhaus also tells you they have heightened scrutiny during a domain's first 30 days. So cheap TLD + provision mailboxes within the day day or two on that cheap TLD or even a .com = very likely to get listed, they also grade domains on age and synthetic warming, mf'ers are smart, we're playing cat mouse with multiple multi billion dollar orgs, and we will win. But this doesn't mean your domains become trusted on day 31 like magic. New-domain guidance. If you hold a domain for three months, you've got roughly nine months left before its first annual renewal. Plan the purchase around when you'll actually need the capacity. 3. Stop buying the same name 100 different ways. We're avoiding batches built around the same words with a prefix or suffix changed: - xyzgroup - xyzcapital - xyzconsult - xyzpartners Spamhaus's April–September report ranks these among trending terms in newly registered domains: - group: rank 5 - consult: rank 10 - capital: rank 12 - partner: rank 18 We're comfortable using unbranded domains. The sender identity still needs to make it clear which business is contacting someone. Brother, i'm buying random ass domains and they perform just as well. Debt offers getting sent out from immulatestars(.)co It peforms. Our decision is to stop buying repetitive batches built around them. The report also explicitly tells registrars to investigate related registration patterns. 4. Keep .com + .co as the majority. Test cheaper TLDs in smaller cohorts. The same Spamhaus report showed .info listings rising 248% while new .info registrations fell 52%. That's why we're avoiding additional .info exposure (for now), even while testing other cheaper options. Track the economics of each batch: - Registration cost - Renewal cost - Number still unlisted after the holding period - Cost per domain that passes your checks - What happens after actual sending begins For example, 100 domains at $2–3 costs $200–300. If 60–80 remain unlisted, that's $2.50–5 per unlisted domain before mailbox costs. A low purchase price only tells you part of the story. 5. Separate aging from synthetic warmup. A domain sitting unused for 90 days and a mailbox exchanging automated warmup messages are doing different things. Heatwave's published policy targets synthetic warming. It can also pre-list registered domains associated with a related warming operation before those domains send. Aging alone doesn't prevent that, and a green warmup score doesn't override a listing. 6. Acquire gradually and keep a proper inventory. Buy manageable cohorts against future demand. Choose reputable registrars; using several can spread operational dependency, but we don't treat registrar diversity as protection from listing. Record: - Domain + TLD - Registrar + registration date - Acquisition + renewal price - Earliest deployment date - Mailbox creation date - Latest Spamhaus + Heatwave checks - Actual sending history - Reason it's approved, held or rejected 7. Investigate problems before deploying more domains. Keep an aged reserve, check authentication before deployment, and ramp volume gradually. Watch complaints, bounces and actual responses at the domain level as well as the mailbox level. For our existing mailbox layouts, our internal cold-send ceilings are: - 25 mailboxes per domain: 2-10 cold emails per mailbox per day, the less the better, everyone wants to get the most send for their buck so then you have tolerate getting hit more often. Buy earlier. Track each cohort. Let domains age. Deploy only after checking what survived and what you're asking it to do.