IF YOU SELL B2B - BOOKMARK THIS: At the end of your B2B Discovery Calls - run this exact 7 minute closer and you'll 10x your chances of closing. 1. 10x more engagement via email (which closes deals) 2. The decision making maps no one else asks for 3. The review call booked before you hang up 4. A commitment to review the first scope 5. A prospect who knows exactly what to do next 6. A prospect who isn't confused on whats next 7. A prospect who gives you internal readings 8. More time to research accounts that are actually engaged 9. 100s of other peripheral benefits The closer is in the image attached. You're using the final 7 minutes of discovery to tell them: > a clean email thread is being opened immediately > Draft 1 of the scope is coming within 24-48 hours > Draft 1 is not supposed to be final > you need their first layer of feedback > the next review call is being booked right now > they need to commit 15 minutes to reviewing the scope before that call Then you ask: > who else is going to shape this decision? > when was the last time leadership approved an engagement? > what did they like seeing? > what made it feel risky? > what do they normally push back on, shut down or need clarified? you do this, and you'll 10x your engagement via email - which is where deals actually close - you gotta get them dancing with you in the emails, create a culture and environment between you and them that is easy to engage with and the best way to do that is clarity + micro step prescriptions whether you're selling a retainer or charging 50k like we do, that's not a crazy amount but it's not tiny either - so you're usually in a 2-6 week sales cycle not a lot of time - your only job in that window is to keep them dancing with you that means getting responses, prescribing clear singular micro-steps, removing confusion, and baking in a culture of communication between you and the prospect The first scope is not a final proposal they quietly take away and say yes or no to. It is Draft 1. You're telling them before it even exists that it will likely be far from where it needs to be and you need their feedback to fix it. Now they know they're supposed to participate. They review it, tell you where there's confusion, uncertainty, risk, missing context or something that does not feel aligned and then you turn around the next version with those concerns addressed. Thats how you get their fingerprints on the scope. We leave the call with our finger on the pulse of how their org approves engagements, who else glances at them, what leadership liked last time, what felt risky + what normally gets shut down internally. Now you can build the first scope around the actual people who need to approve it instead of writing a beautiful document that your champion forwards into a room you know nothing about. And since we charge ~50K we want to invest 80% of our time into the 20% of accounts that are hot. We can't put a prospect through a 3K/mo retainer sales process and expect to come out the other side with a 50K engagement. You have to invest into that account when they're engaging, hours in deep research better understanding their industry, transcripts you have with them, decks they've sent, growth targets and stakeholders - everything and anything so you can walk them down the path and create a culture of investing time into each other until the finish line is crossed. if I see even one real reply from a decision-maker, I'll sit in research for at least an hour. I'll get to know their market, customers, bottlenecks, competitors - all of it. (All via Codex deep research skills) I'll earn the deal and I only need to keep them engaged for 1-3 weeks. Run the closer in the screenshot during the final 7 minutes. Do not hang up without the review call booked, their feedback commitment + the decision map. you apply this to your 5 digit model and you're 10x'ing your chances 100%

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1 lead per 66 unique contacts is WILD. I have big senders at InfraSuite I personally consult, students and members in my Incubator who trust me to guide them that are all averaging 1 LEAD per 66-400 contacts engaged and 1 BOOKED CALL per 400-800 contacts engaged. Not to mention, I built with my hands, the best b2b sales process you could ever run for any ticker size, we Install and teach this exact process to agencies and larger. InfraSuite has 140+ clients and has grown 30% MoM since we launched. We’ve grown our own services, software and info companies to millions of revenue, and we work with a long list of agencies, startups and b2b offer owners within that ecosystem. And this is all OUTSIDE of my main company that is a Debt Advisory and Integrated lead gen service for lenders. We know how to market an offer. The biggest thing that’s helped us across all of it is gain-based messaging and being extremely technical but sales focused, this hybrid of being a savage nerd is what has allowed to grow YoY. So. before you write a cold email, a tweet or a sales page, get clear on what changes for the person dealing with you. What or WHO do they get MORE of? - BE SPECIFIC WHY should that matter to THEM? - BE SPECIFIC Say it plainly so they don’t have to figure out the value themselves. GAIN-BASED-OUTCOMES WITH SPECIFICITY Then support the claim with your features, UNIQUE-mechanism, proof, credibility, social proof, scarcity, time/effort to value and track record etc.. Those secondary Items are there to make the OUTCOME believable, not to be the entire focus of the claim or interest generating offer. They shouldn’t be what the prospect has to read through before they know WHY they’d PAY you. Keep the gain fixed, then test different ways to make somebody believe it. Moral of the story, get you some InfraSuite mailboxes.