If you were to judge the creative industry by the work that won big at Cannes Lions this year, you’d think we were super progressive. But is it all smoke and mirrors? I shared my thoughts in @thedrum here t.ly/UWRc8

I'm super proud of this.

Yes, 'older people' have sex. They don't see themselves as 'old' and don't want to be marketed to like they're dying! Hear what our inclusion consultant has to say to brands about accurate age representation. Please watch and share ;-) #ageism

We need brave women and MEN to push for change because one day we will all be ‘older’. #ageism

These are women who have worked so hard in their careers only to be dismissed when they get a little forgetful or anxious because of the menopause?

Quite frankly it's an absolute disgrace. We offer flexible working and family friendly policies to parents but don’t consider the needs of ‘older’ women in the same way.

The fact is ageism starts earlier than people think. I’m 42 and I have been on the receiving end of ageism a few times since turning 40, something that has come as a big surprise. It’s no wonder when dealing with this and the double whammy of the menopause women walk away.

Flexible working, ditching the term ‘older’ and being aware of age unconscious bias is a good place to start when it comes to retaining ‘older’ women not just in adland but in PR and marketing and every industry!

The topic of the menopause was featured in @TheDrum this week looking at how adland should support people going through it. Here’s my thoughts:

At what age does ageism start in PR? Here's my two-pence worth in @prweekuknews on why it's holding the industry back tinyurl.com/4mkw9h2u

Thanks to @mediashotz for their write-up about our @HijinxTheatre partnership giving much needed airtime to the issue of inclusion. shorturl.at/egxEZ