We’re One Green Bean, a full-service earned media agency. We help brands outperform through creativity that drives conversation. 📍 LDN, SYD.

Joined June 2010
New year, new feed 🙌 @LinkedIn is testing a new way to potentially drive more engagement in the app, by giving users an option to switch to a feed of only updates from people in their first degree network socialmediatoday.com/news/li…
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Tik Tok Opp 🎥🥊 @instagram is considering launching its short-form video feature, Reels, as a separate app with the future of Chinese-owned TikTok remaining uncertain in the US bbc.co.uk/news/articles/cvgw…
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Ai-dvertising on X @X is launching AI-powered tools, "Prefill with Grok" for automated ad creation from website content, and "Analyse Campaign with Grok" for automated performance analysis xitter.cf/xbusiness/status/18930…
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Brands you can trust 👍 @instagram is expanding its Partnership Ads feature with "Testimonials," allowing creators to monetise through short written endorsements pinned to the top of brand posts and ads msn.com/en-us/news/technolog…
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Slide and stay in the DMs💬 @instagram has introduced a range of innovative DM updates in order to build on messaging engagement, which has now become the primary way that users connect within the app about.instagram.com/blog/ann…
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New gener-AI-tion tools for Shorts! 🎥 @YouTube is giving Shorts creators more capacity to enhance their creations with gen AI, with the incorporation of new generative AI features into the Shorts composer flow blog.youtube/news-and-events…
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A splash of colour 🌈💬 @WhatsApp has introduced new chat themes, enabling you to customise your in-stream chats with colourful backgrounds and alternative chat bubbles blog.whatsapp.com/chat-theme…
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The Positive Platform Paradise🏝️ @BuzzFeed has created a new website for its "BF Island” social media app. It is designed in order to counter the negative impacts of the current leading social apps. buzzfeed.com/bfisland?promo=…
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Meta-Socialising💬 @instagram has added a new @WhatsApp sticker for Stories, which enables you to drive clicks towards a private WhatsApp chat direct from your Stories posts threads.net/@oncescuradu/pos…
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Have it your way📸✅ @instagram will soon let users edit their profile grid and rearrange the order in which posts are displayed in the app threads.net/@mosseri/post/DF…
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Long story Shorts🙌 In order to get more content into YouTube Shorts, @YouTube is partnering with Repurpose.io to offer automated re-posting of TikTok and/or @instagram Reels content to YouTube Shorts. xitter.cf/YouTubeCreators/status…
getting started on Shorts has never been easier — you can even reuse your existing content ♻️ we're partnering with repurpose.io to give you 3 months FREE, because your creativity deserves to be seen everywhere. sign in to redeem your offer: repurpose.io/welcome-creator
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Insta-Recomendations from the top✅ @instagram CEO, Adam Mosseri, has provided the second instalment in his short series breaking down key things to understand about ranking on Instagram instagram.com/p/DFK_lARJBVC/…
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Short form becomes the norm 🎬 According to new figures shared by the company, @LinkedIn's ongoing efforts to gain more video creators on the platform has been successful as total video viewership on the platform has increased by 36 percent digiday.com/media/linkedins-…
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What a view 📹 @instagram is now adding some new views-related metrics to help Reels creators focus on the right elements threads.net/@creators/post/D…
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GMV to the Max 🚀🛍️ TikTok’s launched the next stage of its in-app shopping push in the UK, with a new offering called “GMV Max”, which uses AI to optimise product listings in the app socialmediatoday.com/news/ti…
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Tick-Tock for TikTok TikTok is currently 'operating illegally' in the U.S, with the Trump Administration currently working with @Oracle and @Microsoft to facilitate a new deal, enabling TikTok to remain in operation in the U.S abcnews.go.com/Business/trum…
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What your friends Reely like! 🎥👫 @instagram is bringing back one of its more chaotic features, now reworked for the short-form video era. A new tab in the Reels feed will serve up videos that a user’s friends have liked or added commentary to theverge.com/2025/1/17/24345…
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Edits to perfection📱👏 Edits is @instagram's new mobile video editing tool which features “a full suite of creative tools,” according to Instagram chief Adam Mosseri. instagram.com/p/DFBIzLAynIQ/
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