Before you tell your team to make more ads, ask what each attempt costs. At Commerce Roundtable, @TaylorHoliday explains how changing the way a brand paid for creative helped it double spend while holding incremental ROAS. Tune in here: youtu.be/bqJElruBvjE

A 10-page creator brief can narrow the range of content you get back. On The Ecommerce Playbook, Luke Austin and Richard Gaffin discuss which boundaries to keep and where to give creators room to experiment. Watch the full episode here: youtube.com/watch?v=niwccU1_…

Higher ad spend during Black Friday can be the right call if the volume justifies it. The decision gets harder when you’re looking at 47 lines on a P&L. @TaylorHoliday breaks it into four buckets so you can see where the money goes and what to do next.

The TBAR crew has been keeping busy since joining CTC, and we're loving the extra firepower for TikTok Shop. We're not the only ones celebrating, either. A few familiar faces from HexClad, Grüns, Ridge, and Realsy sent some love to @TylerBrechbiel, @alexrudolphh, and the team. 👇

Tune in here → youtube.com/watch?v=HH75fDQg…

Before adding a free gift to your holiday offer, work out how much a customer needs to spend for the order to stay profitable. @itslukeaustin breaks it down on today’s The Ecommerce Playbook.

Shoppers shouldn’t need a calculator to understand your Black Friday offer. On today’s The Ecommerce Playbook, @JoySharma_11 explains why he favors simpler discounts and where offers rank among five holiday prep priorities. Watch the episode here → youtube.com/watch?v=WPAvZRXW…

Creative gets easier to scale when the way you produce it is tied to the way you pay for it. Creator networks can generate more assets without forcing the brand to absorb the same upfront production cost on every attempt. Then, once something proves it can sell, more dollars can move behind the winner. Taylor compares that model to consignment: the brand gets more shots on goal without carrying the full cost of every miss.

Skullcandy wants shoppers choosing their headphones before Black Friday deals arrive, so it’s putting TikTok creators to work early. On today’s Ecommerce Playbook, Evin Catlett joins Taylor Holiday to share how Skullcandy is using TikTok creators ahead of Black Friday to build demand across Amazon, Best Buy, and its own site. Full conversation → youtu.be/lbAhVeeAuPI?si=mDMm…

Once creative production speeds up, the next bottleneck can be getting a new offer live. A pricing idea can still require a duplicated product page, discount setup, code, landing page, and new ads before it reaches the market. Shortening that workflow gives the team more opportunities to test and refine the offer itself, rather than spending all of that extra speed on producing more ads around the same offer.

Home Life Brands doesn’t wait until Black Friday to introduce its holiday offer. In today’s episode, @taylorholiday and @palmerweb break down how members get early access and discounted pricing first. Then, as inventory on the strongest products tightens, pricing can move up and paid spend can come down. Full conversation: commonthreadco.com/blogs/eco…

Discounting aged inventory can be a useful way to turn product back into cash. If that becomes a recurring pattern, it's worth tracing the issue upstream to forecasting, product iteration, and inventory planning. The sale clears the excess, while the bigger opportunity is reducing how often that excess gets created in the first place. More on the latest episode of The Ecommerce Playbook: youtube.com/watch?v=LEYWu0S7…

If every TikTok Shop sample gets you one video, your sampling budget could be working harder. In our latest episode, @alexrudolphh and @TylerBrechbiel join @iamshackelford to share how they coach creators to produce 3+ videos per sample. Tune in here: youtube.com/watch?v=Ghynj9iB…

Garrett Hord has spent 8 years at CTC through the Facebook boom, COVID surge, post-iOS correction, and every BFCM cycle since. In today's episode, he shares four Q4 patterns he uses to back-check plans before BFCM. Watch the episode → commonthreadco.com/blogs/eco…

Proof that @TaylorHoliday, @alexrudolphh, and @TylerBrechbiel made it out of the group chat And onto the stage at Commerce Roundtable 🎤 Where we got to share more about what CTC can now do in TikTok Shop P.S., Any Commerce Roundtable photos hiding in your camera roll? Asking for our marketing team...

The top 10 affiliates can drive 90% of TikTok Shop revenue. The work is finding them early, keeping them engaged, and getting their strongest content into GMV Max. @itslukeaustin, @TylerBrechbiel, and @alexrudolphh unpack it in the latest episode of The Ecommerce Playbook. Watch the episode 👇 commonthreadco.com/blogs/eco…

An acquisition announcement from the @CommerceRound stage is a pretty good way to spend a Monday. @TaylorHoliday shared the TBAR news with @alexrudolphh and @TylerBrechbiel in the room. TikTok Shop has to connect to creative, media, and financial planning. That’s why we did it. 😎