Great male friends say they are “a brother from another mother.” Well, then @Bethazor1 is my “sister from another mister.” Not technically, of course. She is not my real sister, my relative, or anything like that. But in this business and in life? She is absolutely family. Beth has been a mentor, a friend, and one of my closest colleagues in our shared mission: helping commercial real estate brokers become great. And I do not say this lightly. If you lease retail space, you need to know Beth Azor. Not casually. Not from a distance. You need to study how she thinks. You need to watch how she works. You need to understand how she prospects, positions, follows up, creates urgency, builds trust, and wins. Because Beth is one of the very best in the retail leasing business. Period. Take her workshop. Invest in her “Azor AI.” Pay attention to her content. Align yourself with people who have actually done the work, earned the scars, built the systems, and still show up every day to help others get better. There are many people in this industry talking about retail leasing. Beth lives it. And if you are serious about growing your retail leasing business, improving your craft, and becoming more valuable to your clients, then you need to have Beth Azor in your corner. I am grateful to call her my colleague. I am grateful to call her my friend. And I am proud to call her my “sister.”