Click-Cause provides ethical marketing insights for responsible 21st century organizations. #b2bmarketing #ethicalmarketing #blogger #marketing

Columbus, OH
Joined March 2021
Replying to @BDEX @Click_Cause
I think of data quality as a moment in time.
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The more I’ve worked at startups, the less I’ve heard the term “synergy” used.
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The quickest way to over come cold calling paralysis…. Imagine the person on the other line is in their underwear.. Because in ‘22 they probably are 😂
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Consumer mindset = Social Media Low ROI Creator Mindset = Social Media High ROI Building a community unlocks so much potential for you personally and professionally. Stop scrolling and start creating!
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Click-Cause retweeted
Data integrity is different from data quality. It reflects the accuracy of information over its lifecycle. Whether it's marketing data or technical data, integrity is an important aspect of any project.
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In this organisation, women's median hourly pay is 9.5% lower than men's.
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In this organisation, women's median hourly pay is 14.4% lower than men's.
This is Sarah, a Wellbeing Advisor in our fantastic Health & Wellbeing team. #InternationalWomensDay #IWD #IWD2022 #TeamHumberside
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A6 Tackling #Unconscious Bias - we have 180 typically! Prioritizing #bias and #empathy #training is key here - not just in #leadership roles - + #tech advances in #AI & #XR can help 'walk in others shoes' #MitelChats #MitelInfluencer #innovation #ethics #BreakTheBias #IWD #news
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Click-Cause retweeted
Paying attention to what people are posting online is cheap research. Direct and from the source is about as good as you can get. #costumerdata #datastrategy #consumerinsights
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Click-Cause retweeted
Is your marketing consumer-centric? Rather than asking “how can I use this channel to reach my target audience?” You should be asking “what does my audience want to see and where do they want to see it?” #targetmarketing #marketingandadvertising #digitaladvertising
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I once had a boss reprimand me for leaving at 4pm every day to be with my young kids. I asked why it matters when I was hitting the goals given to me. “Well you could achieve even more if you put in another few hours” ⬇️⬇️⬇️
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50% of #marketers struggle with collecting #qualitydata. In order to overcome this challenge, marketers need to rely on an #IdentityGraph to properly aggregate data and sort out any inconsistencies: bit.ly/3mZYTB9? @MediaPost
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U.S. Marketers: “Start shopping now!” Why? Because retail sales will spike from 6.2% in 2020 to 9% in 2021, but supply shortages & delays are creating major headaches. Interesting article from @emarketer bit.ly/3aRWGBT
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Click-Cause retweeted
Daniel Vassallo
@dvassallo12 Oct 2021
My favorite productivity technique is deciding something is not worth doing anymore.
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Click-Cause retweeted
We will NOT track any info about you without your permission within the @Ctrl_ly app or on ctrl.ly. You are in complete control. Read more: https://ctrl.lyprivacy-policy/ #privacypolicy #privacy #personaldata #data #dataprivacy #privacymatters
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Click-Cause retweeted
Businesses and even governments have a vested interest in understanding and knowing your #locationdata. The #data can be used from anything from #marketing ventures to more malicious intents. So how do these entities track your data and #location? ctrl.ly/2021/09/15/what-loca…
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Click-Cause retweeted
We will help you see if your #data is being tracked and help you #Ctrlly it. Join the ctrl.ly/ movement to control your data. Until we're available, we'll provide you with more information about #dataprivacy and how to keep your #personaldata safe when online
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Click-Cause retweeted
We will monetize @Ctrl_ly with #advertising partners, but only those to which you consent. This will require the brand and platform to build their trust with #consumers so that their audience can choose to consent to #ads from them or not. ctrl.ly/2021/08/20/ctrl-lys-…
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