“How do you make sure your content gets in front of the right audience and holds their attention?” Thank you, @awallenstein and @Variety for featuring Chronicle Media and our founders @aaron_sisto and @ScottGreenberg on the podcast @StrictlyPods to discuss the challenges of (and solutions to) audience discovery in an ecosystem overcrowded with content. Read more below and be sure to give the podcast a listen! Happy Monday :)

The concept of ‘taste’ is one that has become a major topic of discussion in model development and consumer tech. @axios @kerrymflynn tackles taste and how it’s becoming “consumer tech's new moat”, referencing Chronicle Media’s recent study that dissects audiences’ wants and needs. Read more below and learn more about our benchmark data, linked on our substack and website!

Our research team ran two experiments to compare our model and the most popular LLMs, and we bet you can imagine where the results led. In a two-part whitepaper series, our team details how LLMs fail to discern between audience taste and raw data, setting UBQT-alpha above your favorite AIs. You can find these papers on our Substack, as well as at the link in the comments. Watch below to learn more about Part I of our research!

Every brand wants fans. Now there’s an easier way to find them... Meet UBQT, our first frontier model for audience forecasting. Brands and studios can now predict how niche audiences will respond to content before they spend. Check out our new and improved website, linked linked down below! The fans are out there. Let’s go find them 🚀

Aaron Sisto, Co-Founder & CEO of Chronicle Media on @thewomblesworld - "We’re honored to partner with this iconic brand to expand its reach and legacy globally through YouTube, connecting with audiences of all ages across multiple touchpoints.” More great coverage below!