Charm.io retweeted
With 1B+ monthly users, TikTok is redefining beauty marketing—where authenticity beats ads and micro-influencers drive engagement.
But with virality comes challenges: inventory struggles, fleeting trends, and the pressure to sustain momentum.
#beautyindustry #TikTok #marketing
Charm.io retweeted
As TikTok faces potential restrictions in the U.S., beauty brands are bracing for change.
With its unmatched ability to drive trends, the platform is the hub of marketing strategies—but what happens if it’s gone?
#beautyindustry #TikTok #socialstrategy #digitalmarketing
Charm.io retweeted
At a little over a year old, TikTok's shopping extension, which allows its users to buy and sell products without leaving the app, has grown to be a more popular retailer among Americans than Shein, Sephora and home shopping TV (QVC), based on sales. buff.ly/40fAjky
Charm.io retweeted
Personal care items were the most popular: "Charts: U.S. TikTok Shop Sales 2023-2024." Via @CharmAnalytics, @adelboukarroum. pec-ly.com/?6twT #ecommerce #tiktokshop
Charm.io retweeted
We grew Dirtea by 1,017% in 5 months by improving every part of business, and not just trying to hack the ads manager.
(A Growth strategy Client)
Even @CharmAnalytics listed Dirtea as the #1 fastest growing Shopify brand.
Here is how we did it 🧵 (A 5 step Guide) :-
Charm.io retweeted
Replying to @xwapnil @TruthTellerHQ
Honestly, they are all bad for eCom. You can use charm io for eCom
Replying to @zachmstuck
Check out charm.io, you can filter by revenue or adspend
Charm.io retweeted
We're on pace to triple last year's revenue, which is no small feat considering the year we're in. There's no shortage of things that led to this, but one thing we did zero of last year was use and test landing pages. This year, it's been a huge focus and one reason why....
Charm.io retweeted
✈️ got delayed so i went for a ☕️ and stumbled upon this. Didn’t know @Shopify did anything brick & mortar. Its a big cool space to showcase brand products & hold brand workshops/ events. Start of marketplace tests perhaps? Love to see it. There’s two of these 1 in NY & 1 in LA
Charm.io retweeted
8. Get a subscription for @CharmAnalytics and find brands you can cold email / call. We use their service too and love them. This is not sponsored.
Charm.io retweeted
Why you should work with us:
1. We’re THE fastest growing DTC brand currently, according to Charm.io.
2. You’ll get to work with @eliweisss and I
Do you need any more reasons?
Charm.io retweeted
I'm not super familiar with @CharmAnalytics but apparently @jonesroadbeauty is the fastest growing DTC brand right now. Kinda cool.
Charm.io retweeted
5) Don't generalize: Not all your customers buy for the same reason; find out the various reasons, then use your ad creatives to communicate them (testing)
6) Editing goes a long way
7) Understand your competitors, Facebook ads library and @CharmAnalytics are great tools for this
Charm.io retweeted
An interesting find of the week:
charm.io
Great lead gen tool if you're an agency or VC looking for brands to grow
Lots of ways to filter to find up and coming brands
#notsponsored
Charm.io retweeted
3/📈 TOOL: Track 2 Million Brands to See Who is Growing the Fastest (@CharmAnalytics)
charm.io/























