Charm.io

🍌 Banana beauty is having a moment. Sales grew 265% on TikTok Shop from Jan–Jun 2026. One standout generated $57.3K. See the fruit beauty trends shaping TikTok Shop. 👇 hubs.li/Q04z4yt30

🍌 Banana beauty grew 265% on TikTok Shop from January–June 2026. From PDRN to dessert-inspired fragrances and yellow beauty trends, banana is showing up across categories. Which fruit trends could last? Explore the data in our latest Charm report. 👇 hubs.li/Q04yXjtp0

🍌 Banana beauty generated $1.5M in the last 12 months, with sales up 269% from Jan–Jun 2026. Our latest report explores the fruit-inspired beauty trends shaping TikTok Shop, from ingredients and fragrances to the products driving discovery. 👇 hubs.li/Q04yXcBd0

🍌 Banana beauty is having a moment on TikTok Shop. From PDRN skincare to yellow looks and dessert-inspired fragrances, banana beauty sales grew 265% from Jan–Jun 2026. Our latest Charm report breaks down the fruit-inspired trends shaping beauty. 👇 hubs.li/Q04yQbG70

🍋 Fruit-inspired beauty is making millions on TikTok Shop. Our new report explores the fruits driving revenue, emerging trends, and how brands are using fruit across ingredients, fragrances, and product concepts. Discover trends shaping beauty next 👇 hubs.li/Q04ytDH70

Dubai chocolate may be cooling, but it’s not gone. 🍫 #dubaichocolate videos still generated nearly 40M views in August. The bigger question: what’s next? We dug into TikTok Shop data to find 10 rising food & beverage trends worth watching. hubs.li/Q04xvtr60

Dubai chocolate blew up because it was made for TikTok: crack, crunch, pistachio filling. 🍫 One video hit 51M views. So what’s next? We used data to identify 10 rising food & beverage trends on TikTok Shop. Learn more: hubs.li/Q04xvsS-0

The brands winning on TikTok Shop don’t guess what’s next, they use data to predict it. From content and creators to rising trends, packaging, and bundles, every growth signal is measurable. Data beats instinct. Watch the full episode here: hubs.li/Q04sGzrc0

Portland Leather Goods hit $1M on TikTok Shop in 20 days. 👜 Their secret? Scaling creators + content that answered buying questions, what fits, size/color comparisons, strap lengths & unboxings. The right creators turned views into sales. Book a call. hubs.li/Q04tBw4-0

TikTok Shop turns scrolling into shopping. Discovery, consideration, and conversion can happen in a single video, collapsing the traditional DTC funnel from weeks to seconds. That’s changing how brands get discovered and bought. Watch full episode: hubs.li/Q04sGwPF0

TikTok Shop isn’t a silo. For Hustle Butter, TikTok Shop sales and Amazon sales had an R≈0.8 correlation. We’re also seeing double-digit retail lifts. The signal? TikTok Shop can drive revenue across channels. Watch the full episode here: hubs.li/Q04sGC8j0

TikTok Shop is not about margin. It’s about growth. The brands that win treat it as a marketing channel that happens to drive sales and that changes how they approach content, creators, and product. Get the full episode here: hubs.ly/Q04spwLG0

Quarterly reporting is on borrowed time. The brands that win won’t wait for quarterly data, they’ll act on weekly, even daily, signals. Alex has with Dan on DTC insights, TikTok Shop, and the early signals that predict whether a brand scales or stalls. hubs.li/Q04spt8Z0

TikTok Shop vs Amazon isn’t a competition. Amazon captures existing demand. TikTok Shop creates it turning discovery into purchase through creators, video, & livestreams. Dan of 456 Growth and Alex, CEO of Charm, break down what drives brand growth. hubs.ly/Q04spnfv0

Oral care is becoming a bigger part of beauty on TikTok Shop. 🦷 Consumers are embracing products that support both smile aesthetics and daily hygiene. See the top brands, products, trends, and videos in our full report: hubs.li/Q04qtr_t0

TikTok Shop reached in 2 years what Amazon took 15 to achieve. At hubs.li/Q04rKB2R0, we track 5M+ DTC brands and daily TikTok Shop sales globally. One pattern stands out: creator network → content exposure → growth. hubs.li/Q04rKWj00

Top beauty content on TikTok Shop does 3 things: ✅ Educates ✅ Demonstrates results ✅ Validates the purchase The best videos build trust and drive conversions. See the brands, products, and trends in our full report: Get the full report here: hubs.li/Q04qtZRm0

How do investors actually use ecommerce data? 1️⃣ Identify brands that fit their investment criteria and stage. 2️⃣ Validate (or challenge) their thesis with data before capital moves. More on DTC, TikTok Shop, and scaling consumer brands here: hubs.li/Q04rvJCK0

Everyone loves to hate the algorithm. But TikTok's works because it shows people what they actually want to see. For skincare, Charm data shows "sets" consistently create hero-SKU moments. Watch more about TikTok Shop, DTC, Amazon & breakout brands: hubs.li/Q04rssYC0

Skincare is still TikTok Shop's biggest beauty category, generating $844M+ over the past 12 months. The winning strategy? Bundles. 🧴 See the brands, products, and trends driving sales in our full report: hubs.li/Q04qtDqt0