Global Executive Director Growth and Innovation, MD co:lab, @VMLYRCommerce. Views my own: https://xitter.cf/t.co/2gt46OuILK
New York, NY
Joined December 2010
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Charlie Wade retweeted
“World Unseen changed the way blind and partially sighted people experience photography.”
Industry leaders, including VML’s @CharlieAMWade, choose the best of experiential this year via @adage 👉 adage.com/article/experienti…
#VML
ALT Close-up of a person's hands touching a photograph, with the text 'World Unseen' displayed in the lower right corner. The photograph on display in the video is part of Canon Ambassador Brent Stirton's “Rhino Wars” series, and depicts the world’s last male northern white rhinoceros, standing in the Kenyan savanna, flanked by the heavily armed men paid to protect him. Using the Canon PRISMAelevate XL software and the Arizona printer series, Brent's photograph becomes a tactile experience, helping blind conservationist Lawrence Gunther to conjure the picture in his mind's eye.
Charlie Wade retweeted
“Brick-and-mortar retail is not dead.”
VML's @CharlieAMWade recommends that brands take the best elements of traditional retail and then add cues from the digital experience.
Read more via @TheDrum. #VMLCommerce
thedrum.com/news/2024/05/27/…
Thanks for including me in this piece @TheDrum. And nice work @UNIQLO_UK.
Retail therapy: The fashion brands delivering the best in-store experiences dlvr.it/T7Rdpc #Marketing #Advertising
Thanks @TheDrum for hearing and sharing my top - non-AI - trends for commerce.
I gotta say, @ITVSport’s coverage at the #RugbyWorldCup is terrible. So many tropes and tired cliches. And this fake Paris background is laughable.
Thank you to @ANAmarketers for publishing mu piece on the values and pitfalls of using AI to create brand partnerships. ana.net/miccontent/show/id/i…
I don't care what anyone says - I have literally no idea what #ChelseaFC are doing right now.
I get selling #CFC academy players if you need to buy others but if they play in the same position, why bother? Even financially it doesn't make sense. I fear we are about to lose soul to this club when we could have had players who love it across the starting XI.
Charlie Wade retweeted
Join @VMLYRCommerce's Brian Owens, @LOrealUSA's John Reed, @camillerosenat's Janell Stephens and @BlkandBold's Rod Johnson as they explore how retailers and CPG brands are meeting the persistent call for inclusion by building “justice-to-shelf” into their marketing and ROI. #CommerceWeek adweek.it/commerce-week
ALT Four people sitting in chairs on stage
I was chatting to a colleague the other day “What would you do if you were advising Bud Lite?”. We both recommended doing nothing and being considered and strategic. I ended with “but I bet they bring back the whole historical thing”. – at Islington, London
Bud Light brings back the iconic @TheBudKnight to reclaim its social media presence. ow.ly/gAVc50OYie1
The already murky 'buy now, pay later' world just got a whole lot murkier...
us.fashionnetwork.com/news/K…
This, from Marc Pritchard, has got me thinking: "I think in today’s world, moving into areas of advocacy that are outside of your brand’s wheelhouse, that’s where things can get undone." per @adage.
The jackknife attitude towards players leaving Chelsea is unsettling. Some I don’t want to go, others I’m less bothered about — but Kai, Kova, etc did well and deserve to try a new job. Posts saying that Lamptey and Guehi ‘forced’ their way out is madness. @chelseayouth
Listening to @RestIsPolitics - Sir John Major sounds like and has the same diction as Ben Whishaw.
Great #Sustainability news: @ABSOLUTUK is trialing a paper-based bottle in England. insidehook.com/daily_brief/b…
Interesting observation from @LeslieFelperin’s review of ‘The Black Demon’ that the chihuahua would survive “because dogs always do in these movies” — Spielberg took out a canine very early on in Jaws, seemingly to show how ruthless the shark was.