@CesarValadares

Strategy Director @MRMParis Love #Digital #Innovation #Surf #Food #Gaming

 Paris, France
Joined November 2010
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  • Following1.7K
  • Followers773
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César Valadares retweeted
MRM Paris@MRMParis10 Sep 2021
🎉 Bravo à Marie-Charlotte Belmonte et @CesarValadares qui ont été sélectionnés pour faire partie des jurés français des @EffieEurope 2021 👏
AACC Live@AACClive10 Sep 2021
8 jurés français pour les Effie Awards Europe 2021 @EffieAwards + info : bit.ly/EffieEurope2021
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Maman je suis dans le journal ! @MRMParis cbnews.fr/mouvements/image-m…

MRM renforce sa stratégie et sa création

L'agence digitale MRM (groupe Interpublic) accueille Elzear de Trentinian comme directeur de la création  et César Valadares au poste de directeur des stratégies. Deux arrivées qui s’inscrivent dans...

cbnews.fr
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On cherche un(e) stagiaire/alternance pour nous rejoindre au planning ! On vous attend :) ! Merci pour les partages !
MRM Paris@MRMParis30 Nov 2020
Passionné(e) par l'univers du digital et de l'innovation ? ⏩ On recrute un(e) Assistant(e) Planneur Stratégique en #stage ou #alternance 👉 bit.ly/3oalTMI
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Must read !
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Hey @PatreonSupport , as soon as I login I have just a blank page and can't access anything. Issue on both Chrome and Safari. Any clue what is going on?
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Distribution vs Innovation: 'The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation.' disq.us/t/3mexnz7
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Se réveiller sans eau ! Petit kiff ! #eauparis #19eme
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The never ending #Retail Arms Race against #Amazon nyti.ms/34hB6BS

Chasing Amazon, Retailers Are in a Never-Ending Arms Race (Published 2019)

The economy is relatively strong, and consumers are spending. So why are things so tough for some retailers?

nytimes.com
César Valadares retweeted
dave trott@davetrott18 Nov 2019
TINNED MEAT davetrott.co.uk/2019/11/tinn…

TINNED MEAT - Dave Trott's Blog

The First World War, unlike the Second, was fought in a very small area. Just 400 miles of trenches and both sides shelling each other with everything they had. So, after a few years the land was a...

davetrott.co.uk
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Wall Street Skeptics Poke at Start-Up Bubble #innovation #startups nytimes.com/2019/09/26/busin…

Wall Street Deflates America’s Favorite Start-Ups (Published 2019)

Companies like WeWork and Uber were expected to become a new generation of corporate giants. But investors have backed away.

nytimes.com
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César Valadares retweeted
Ad Age
@adage25 Sep 2019
Harris Diamond and Mark Penn square off at Advertising Week #AWNewYork ow.ly/unI850wqlvT
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Too many companies are at risk of replacing strategy with metrics. And it’s more dangerous than most people realize. s.hbr.org/2zxrLbv

Don’t Let Metrics Undermine Your Business

Every day, at almost every company, strategy is being hijacked by numbers. Because strategy is abstract, employees often mentally replace it with the hard metrics meant to assess whether the organi...

hbr.org
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The power of friction for brands navigating a frictionless world campaignlive.co.uk/article/p… via @campaignmag
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Want to innovate like Amazon? Here's their formula chiefmartec.com/2019/07/want… via @chiefmartec
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César Valadares retweeted
Matthieu Lamoureux@LLLLITL29 Jul 2019
Unilever pourrait revendre ses marques qui ont un impact négatif sur la planète et la société (Cornetto, Magnum, Marmite...) #Marketing #Purpose theguardian.com/business/201…

Unilever warns it will sell off brands that hurt the planet or society

Marmite and Magnum among vulnerable brands as firm puts focus on sustainable business

theguardian.com
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"It's difficult to have a conversation about those [#CPG] products when the main avenue for selling things is also your main competitor." Read more from our VP of #Commerce Strategy @jonreily about #Amazon's threat to CPGs: rfish.us/2XqBcnm

Amazon's private-label business is on a tear and rival marketers are racing to stay a step ahead of...

Marketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.

businessinsider.com
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Tyrion Lannister is a content marketing thought leader now
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César Valadares retweeted
Group Think@GroupThink16 May 2019
Yo, here's why strategy is awesome: 🤔 You get to think for a living 🤓 You get to write for a living 😅 You get to talk for a living 🤜🤛 Sometimes that results in cool stuff going into the world 🤷 Even if your mum still doesn't know what the hell you do all day
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If you are coming to #Vivatech this year, don't be a stranger and come say hi ! Hall 1, H37. #Publicis
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Inside the Complicated World of Amazon’s Private-Label Businesses adweek.it/2GAKVBt#.XM_qq9nyZ…
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