
Co-author of RethinkX report: The Disruption of the Cow. Talking about #disruption #precisionfermentation. All views my own
London, England
Joined January 2012
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Very excited that “Rethinking Food & Agriculture”, the new report from @rethink_x I co-authored with @tonyseba is out! The inevitable collapse of the livestock industry brought about by a protein disruption driven by economics. Download it here: rethinkx.com/food-and-agricu…
Plugged In, Plated Up: Can Lessons From Electric Vehicles Accelerate the Food Technology Boom? open.substack.com/pub/hindsi…
Catherine Tubb retweeted
Replying to @elliotswartz @mattsreynolds1
I really recommend this piece by @CatherineTubb on the story & initial reactions to "artificial ice," which of course we know now as just "ice"
Lots of parallels to "lab-grown meat"
synthesis.capital/insights/w…
Catherine Tubb retweeted
Really enjoyed talking about the future of food and @uncommonbio with @magda_lukas @UKsynbio @CatherineTubb at @CogX_Festival ! 🥓#cogx #cogXfestival2023
How will we eat? @benja22083 is talking about how we are transforming the way we produce meat at @uncommonbio !!
#cogx #CogXFestival2023
Another cracking post by @_HannahRitchie The end of range anxiety: how has the range of electric cars changed over time?
"These factors combined are why I predict the transition to electric cars will happen much faster than people expect"
open.substack.com/pub/hannah…
In my newest piece I discuss some of the milestones we need to think about along the adoption S curve!
synthesis.capital/insights/w…
The plant-based sector is expected to reach price parity in production around 2026-2027 and then, with costs lower, it would reach a 10% ‘tipping point’ around 2032-2035. This comes from @Synthesis_Cap and @CatherineTubb and is substantiated by @BBGIntelligence and @BCG.
Catherine Tubb retweeted
See this excellent piece on S-curves from @Synthesis_Cap: synthesis.capital/insights/s… 4/n
What can the history of disruptions tells us about future ones? In this article, I explore what led to "artificial" ice disrupting "natural" ice in the 19th century, and what parallels we can draw for alternative protein adoption today.
synthesis.capital/insights/w…
Catherine Tubb retweeted
Slowly then suddenly.
The likely adoption curve for what I believe will be the most important environmental technologies ever developed.
synthesis.capital/insights/s…
Our new post:
🏭 The differences between molecular farming and precision fermentation
🧀 How molecular farming could be key for cheese
⭐ The unique approach of Mozza Foods in solving the real dairy cheese problem
synthesis.capital/insights/p…
S-Curve Adoption: Our House View on Alternative Protein Market Growth synthesis.capital/insights/s…
Catherine Tubb retweeted
“It’s just summer.” 🙄 xitter.cf/BestForBritain/status/…
Catherine Tubb retweeted
Synthesis Capital closed its first fund with $300M, giving boost to food tech’s future tcrn.ch/3LRyxLQ by @christinemhall
I am excited to join Synthesis Capital this week!
Today we are thrilled to announce the launch of Synthesis Capital Fund I, the world’s largest dedicated #foodtechnology #venturecapital fund. With over $300 million raised to date, we will support #founders who are redefining our #food system.
businesswire.com/news/home/2…
Catherine Tubb retweeted
Today we are thrilled to announce the launch of Synthesis Capital Fund I, the world’s largest dedicated #foodtechnology #venturecapital fund. With over $300 million raised to date, we will support #founders who are redefining our #food system.
businesswire.com/news/home/2…
Catherine Tubb retweeted
Join us on Mon 21 Feb for a webinar organised by Planet Tracker & the @Freedom_Fund, on the current state of play of upstream #traceability and transparency and opportunities for improving the disclosure landscape. Register now 👉 zoom.us/webinar/register/WN_… #SupplyChain #textile
My new blog on Zombie Data out now:
🔔 New Blog Post: Zombie data, data that are false, unverifiable or lack credibility, have become all too en vogue. This is particularly apparent in the fashion industry which many claim has a serious misinformation problem
planet-tracker.org/zombie-da… #greenwashing
Catherine Tubb retweeted
.@SustainableComm is hosting a Panel Discussion in collaboration with @EvalueserveNews on the key environmental & socio-economic impacts of the textile value chain, & priority actions to create a circular and sustainable #textiles industry climateweeknyc.org/events/br… #ClimateWeekNYC
The same biotech behind the rapid growth in alt food proteins are also opening up new possibilities for textiles and materials, creating next-gen materials, and improving manufacturing processes. See my latest blog for @planet_tracker here: planet-tracker.org/will-alte…
Catherine Tubb retweeted
In 2019 @CatherineTubb told me to assume there would be US approval of cell-based meats in 2022
rethinkx.com/food-and-agricu…
Now, Eat Just CEO “anticipates the US regulatory hurdle for selling cultivated meat will be cleared within the next six to 12 months”
forbes.com/sites/douglasyu/2…



















