Cardinal Path is a premier digital data analytics firm that works with the world's leading brands to create, implement and action advanced analytics.
Joined February 2011
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Merkle | Cardinal Path retweeted
91% of organizations don’t have the tools for digital maturity. Read about @GMktgPlatform marketing capabilities with Merkle | @CardinalPath's Transform with Google playbook: ow.ly/wNkY50HPOA1
Merkle | Cardinal Path retweeted
"We will have clients install the pageview tags due the relative ease of adding a single pageview tag and that will provide a great deal of reporting compatibility."
How to successfully transition to GA4 bit.ly/3lTTpIO /by @wbtripple for @CardinalPath #measure
Merkle | Cardinal Path retweeted
ICYMI registration for #AnalyticsRising2021 is now live! Join us online on October 20th cpath.it/t_arc
Merkle | Cardinal Path retweeted
"Together, we are blazing the trail for the evolution of data-informed marketing transformation.”
Read more about the Merkle | @CardinalPath license and certification with @GMktgPlatform: ow.ly/pXEv50GeSx5
Merkle | Cardinal Path retweeted
Join Merkle and @CardinalPath leaders in a virtual roundtable on September 28 for an explanation of the New #GoogleAnalytics migration process and how brands can utilize the platform for advanced #data insights. Register interest:
ow.ly/FQE950GdSV2
Merkle | Cardinal Path retweeted
Eric Fettman of @CardinalPath uses behavioral precedence in Google Analytics 4 to tackle one of the most frequently asked analytics questions in recent years.
What are users doing before they convert? cardinalpath.com/blog/dynami… /by @ericfettman #measure
Merkle | Cardinal Path retweeted
"Behavioral attribution could be considered as the quest to understand which behaviors are supporting other behaviors."
Dynamic Event Precedence in New Google Analytics (GA4) with BigQuery and Data Studio cardinalpath.com/blog/dynami… /by @ericfettman for @CardinalPath #measure
Merkle | Cardinal Path retweeted
Marketers dependent on third-party cookies will need to find new ways to address the data challenges of the cookieless future. Tara Kincade shares more: cpath.it/t_privacyera
Merkle | Cardinal Path retweeted
If you didn't get a chance to catch up on Google's announcement regarding the timelines of 3rd party cookie deprecation, check out this post: cardinalpath.com/blog/google… by my colleague @AnalyticsNick.
#DigitalTransformation #DigitalMarketing
Merkle | Cardinal Path retweeted
"We will have clients install the pageview tags due the relative ease of adding a single pageview tag and that will provide a great deal of reporting compatibility."
How to successfully transition to Google Analytics 4 cardinalpath.com/blog/how-to… /by @CardinalPath #measure
Merkle | Cardinal Path retweeted
Watch our #AMA webinar on #DigitalTransformation for a #CookielessFuture: 1st-Party Data Strategies of leading brands cardinalpath.com/lp/video/di… w/ Jacquelynn Henderson from Bridgestone Americas and my @CardinalPath colleague @coreyblenkarn.
Merkle | Cardinal Path retweeted
Join brand-side marketers + @CardinalPath for this webinar on June 16 to guide your efforts toward creating a first-party data strategy that will deliver marketing success in a cookieless 2021. Don't miss it! Register here 👇 #ad
bit.ly/2TIkfHY
Merkle | Cardinal Path retweeted
Future-proofed marketing requires #FirstPartyData.Join today's @Adweek #webinar - First-Party Data Strategies for Enterprise Brands - to hear about the approaches of @abbvie and @Bridgestone. w/ @CardinalPath.
Register: bit.ly/3cdOVYf
Merkle | Cardinal Path retweeted
Free @GoogleAnalytics training! Join my colleague Wes Hall and I today at 10am pacific for the first of two-part, live, instructor-led training: cardinalpath.com/lp/register…. Get your team ramped up on the next generation of web analytics, Google Analytics 4!
#GoogleAnalytics4 #GA4
Merkle | Cardinal Path retweeted
Join us for a two-part, free training series to get you and your team ramped up on the next evolution of the world’s most widely adopted analytics platform, Google Analytics. Register here - cpath.it/t_ga4t
Merkle | Cardinal Path retweeted
My latest article on Apple’s App Tracking Transparency (ATT) Explaining the Impacts & what you can do about it cardinalpath.com/blog/apples… I outline the basics of what is happening, how it will affect your marketing organization, and steps to mitigate disruption #measure
Merkle | Cardinal Path retweeted
Read this succinct piece by @CardinalPath VP of Digital Transformation, John Baronello, on "The Foggy, Unmapped, Dangerous Road to the Post-Cookie Future cardinalpath.com/blog/the-fo…. Learn about the 4 design pillars of this transformation!
#DigitalTransformation #FirstPartyData
Merkle | Cardinal Path retweeted
"When it comes to effective marketing, audience segmentation is foundational. After all, segmentation is a prerequisite for targeting."
Demystifying Data-Driven Segmentation and Making it Work for You cardinalpath.com/blog/demyst… /by @AnalyticsNick for @cardinalpath #measure
Merkle | Cardinal Path retweeted
"Now, more than ever before, marketers must learn to build their own strategy around identity, on top of their existing marketing strategies."
Reinventing Analytics for the Data Privacy Era cardinalpath.com/blog/reinve… /by @tarakincade for @CardinalPath #measure
Merkle | Cardinal Path retweeted
If you work in #DigitalMarketing, this course by our @CardinalPath Co-CEO @koberg is for you! With over 15 years on the platform and thousands of enterprise client engagements, Corey covers how to best leverage @googleanalytics. Sign up today! linkedin.com/learning/google…
