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How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process.

Austin, TX
Joined May 2014
Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)Photo by Buyer Legends (@BuyerLegends)
"Are personas still relevant in an age of data-driven companies?" "Not only are they “relevant,” they’re becoming increasingly necessary for survival." Great article by @JeffSexton @BuyerLegends about the value of (well-designed): #personas: tinyurl.com/ycmlqpa3
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Buyer Legends retweeted
Personas - the Key Ingredient in Design for Conversion buyerlegends.com/?p=690 via @BuyerLegends #cro #ux #ui
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Meet the #ECommInnovation Awards Judge @TheGrok: Co-founder of @BuyerLegends, retail influencer & UX guru. buff.ly/2y3EqDE
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Social Media & Closing the Loop buff.ly/2fHLStw What can we learn from an exchange with @TechSmith social media team. #socialmedia
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Scaling #Growth. My Gift To An Entrepreneur - via @BuyerLegends buff.ly/2uQxQin #Entrepreneur
Six Questions To Help You Hire a Conversion Rate Optimization (#CRO) Agency - snip.ly/8q11x via @BuyerLegends
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Buyer Legends retweeted
A Disturbance In The Force Of Customer Centricity #CX #CRO #GROWTH - by @JeffreyGroks buff.ly/2tq1TNP
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RT @TheGrok: Designing The Perfect Funnel - @BuyerLegends bit.ly/1xz6FmW #cro #ux
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A great brand today is #customercentric, #datadriven and managed by narrative - @BuyerLegends in @thegrok session at #RIC17 – at Manhattan, NY
Kindle version released – Be Like Amazon: Even a Lemonade Stand Can Do It snip.ly/h5ddk via @belikeamazon
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Buyer Legends retweeted
I was lucky enough to read an early version of @BryanEisenberg & @JeffreyGroks's new "Brand Like Amazon" — AMAZing! brandlikeamazon.com/
Buyer Legends retweeted
I know a thing or two about conversion and I could not agree more! xitter.cf/colderice/status/78119… – at Dallas, TX
A1: That engagement is a metric that correlates to conversion...just cause ur engaged don't mean u'll get married! #thinkmarketing
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Buyer Legends retweeted
Cash is best metric. That is how @amazon has 74% conversion rate for prime members on site. #THINKmarketing #AWNewYork xitter.cf/retailminded/status/78… – at Dallas, TX
A3: Brands know if u r creating an exceptional experience if they decide to spend money w/ you... again & again. #THINKMarketing #AWNewYork
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Own a business? Thinking about starting one? @BuyerLegends is a must read book by @TheGrok. Free until 9/26/16: goo.gl/3IZNd9
Own a business? Thinking about starting one? @BuyerLegends is a must read book by @TheGrok. It's free until 9/26/16 bit.ly/2cFzHu
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