The day we announced our Series A, a reporter in Portugal rang me up. "Hey, I'd love to ask you a few questions about your fundraising. The first one is: where have you been? No one heard about your company, and all of a sudden you raised all this money. How does this happen?" It took me quite a while to explain that I had been building a business, that I'm not out there doing interviews on TV, and that you build businesses by working on them. It still didn't land. The next questions were more about: does this mean you're now rich? Does this mean you get a part of this money? I found myself explaining business in terms a five-year-old would get. It felt like we were a hundred years in the past. And I wasn't offended, honestly. For a long time, every time I spoke with someone about the company, they would be appalled, as if we were doing something illegal. A company this size, out of Portugal? It just didn't compute. That conversation was several funding rounds ago, and these days @Remote runs payroll for companies all over the world. I've also gotten much better at explaining what we do: I can now do it in terms a four-year-old would get.