A group of browsers dedicated to the idea that consumers should have the right to choose, keep, and use their preferred browser as the default on Windows.
Joined March 2025
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After years of falling victim to Microsoft’s deceptive tactics, Windows users have had enough. Join us in exposing Microsoft’s extensive history of dark patterns that impedes consumer choice.
Source: bit.ly/4npffBo
“Most of the 2024 patterns are still there. The 2026 patterns are worse.”
A new @mozilla blog highlights how Microsoft continues to play the system, respecting people’s choices only when it’s legally required.
PC users deserve better. Read more: bit.ly/3UbDxoQ
Browser Choice Alliance retweeted
I found out that Edge was secretly running in the background and replicating the same tabs and details I used in my default browser on Windows 11.
@grok how can I stop Edge from spying on me?
Confusing prompts, forced defaults, and hidden settings are just a few ways Microsoft manipulates user choice.
We champion a web where choice belongs to everyone. Learn more: bit.ly/4dd8hw2
At last week’s London Web Standards’ event, Gerardo Proaño discussed initiatives spanning the EU, UK and Brazil to advance browser choice— and how firsthand consumer testimonies can help regulators enforce effective regulation. #LWSSept2026
Learn more: bit.ly/3TJKoWg
Microsoft deliberately engineered its operating system to make installing an alternative browser on Windows difficult.
This is what it looks and feels like to be a PC user trying to choose your own browser:
Microsoft’s older user base is the most likely to experience higher confusion and complexity when navigating default browser settings.
Over half of Windows PC users aged 65+ do not feel confident in their ability to change their default browser from Edge.
Read more: bit.ly/4xc882U
Global PC shipments are increasing every year, and Microsoft is ensuring Edge is set as the default on every device.
Through its "Jumpstart" program, it revokes Windows license discounts for PC manufacturers if they preinstall a competing browser.
Read on: bit.ly/4is2TZn
From everyday PC users to leading tech voices like @tomwarren, the consensus is clear: Microsoft’s anticompetitive tactics are harmful to the user experience.
When you set a default browser, it should stick.
“The Reset Trap” details how Microsoft repeatedly undermines user choice by continuously pushing Edge — even after alternative preferences are set.
Learn more: bit.ly/4qz0Vs4
The EU General Court is letting Microsoft Edge off the hook from strict DMA rules—even though it met all the requirements to be regulated as a gatekeeper.
The @EU_Commission needs to reassess Edge’s gatekeeper status.
Read the full breakdown: bit.ly/3VjJTCD
The EU General Court kept Windows PC users stuck with the status quo by not designating Edge as a gatekeeper, despite a stronger case than ever. We support the Commission in any reassessment of Edge’s gatekeeper status, one that gives users the freedom to choose their own browser.
Opera loses court challenge against EU exemption of Microsoft's Edge from DMA rules reut.rs/4cYyj5Z reut.rs/4cYyj5Z
The “Browser Choice Gap” exposes a glaring disconnect between Microsoft and its users. Despite clear preferences for alternative browsers, Microsoft continues to aggressively push Edge.
Learn more: bit.ly/3U8aVN0
"The Complexity Barrier": A wall of friction deterring users from accessing their browser of choice.
This includes a series of redirects and prompts, broken links, confusing processes and unwanted switchbacks.
Learn more: bit.ly/4hBqZjY
Browser Choice Alliance retweeted
'I'm so glad I quit Windows a while ago': new app promoting Bing is proving controversial, as Microsoft bribes people to use Edge techradar.com/computing/edge…
A new report from @AntitrustI highlights how Microsoft is leveraging its market dominance to impede competition as the PC sector expands.
Read our take: bit.ly/4g6XQvY
Another prime example of Microsoft disrespecting user choice.
❗️Microsoft just released an official app that turns your default browser search settings to Bing, by installing an extension in Chrome, Firefox, Brave and Edge.
They're calling it "Microsoft Recommended Search Settings."
The extension it installs asks to read and change all data on all websites, and when Chrome offers to restore Google, a Microsoft box appears underneath: "Wait, don't change it back!"
“Microsoft can do better than this.”
A recent @techradar article covered the BCA’s consumer survey of 2,000 US adults who own a Windows PC, and the results are undeniable.
Read the article: bit.ly/4zoVAaU
72% of Windows users who tried changing default browsers in the past 1-2 years reported encountering challenges.
Our recent consumer survey underscores the obstacles PC users experience when attempting to switch to their preferred browser.
Learn more: bit.ly/4wzkAtl
Browser Choice Alliance retweeted
Genuinely I'm so tired of this copycat browser that only seems to make the browsing experience worse for everyone
- Constant nagging "Make edge your default browser"
- Scareware whenever you browse Google Search
- It's so freaking big too, and a battery drain
Nothing good.
Microsoft is switching off add-blocker uBlock Origin in Edge.
Starting this month, Edge begins disabling Manifest V2 extensions by default, with consumer rollout to be completed by the end of 2026, enterprise devices in early 2027.
uBlock Origin has 13M+ Edge installs and no MV3 version, because MV3 removes the blocking webRequest API it depends on.
Chrome already killed Manifest V2 for good in July 2025 and clears the last MV2 extensions off its store on 31 August. Edge held out until now.
Browser Choice Alliance retweeted
If you need a map to unsubscribe, it's probably a dark pattern, not a design flaw.
These deceptive techniques are used by online platforms to manipulate users' behaviour, often without their knowledge or consent.
The DSA is helping tackle them: link.europa.eu/mDgPry
