10/ 10 (Important)
If you’re bullish — make the case.
• How do volumes hold post-hike?
• How fast can FMCG offset profit loss?
• Where’s the technical base?
Markets reward numbers, not narratives.
#Investing #MarketDebate
9/10 (Time & Verdict)
This doesn’t mean ITC is bad.
It means timing matters.
⏳ Upside likely capped for 6–9 months
⚠️Let volumes stabilize
⚠️Let price hikes digest
This is avoid, not average territory.
#RiskManagement #CapitalPreservation
8/10 (Technical Confirmation)
Charts are confirming fundamentals.
Renko breakdowns:
• ₹410 ❌
• ₹380 ❌
No base. No absorption.
That’s classic falling knife structure.
#TechnicalAnalysis #Renko
5/10 (The Profit Concentration Risk)
Here’s the part most dip buyers ignore:
Cigarettes = ~78% of ITC’s profits
(not revenues — profits)
Even a single-digit volume decline causes a disproportionate EPS hit.
#Earnings #BusinessModel #EquityResearch
4/10 (Illicit Trade Reality)
What fills the gap?
• Cheaper counterfeits
• Smuggled packs via Nepal & Bhutan routes
• Unreported volumes outside the tax net
This has played out every single time taxes jumped sharply.
#IllicitTrade #IndiaEconomy
3/10 (Why Price Hike Won’t Pass Easily)
A 35–40% hike cannot be taken in one go.
History is clear:
• Sharp hikes = volume destruction
• Consumers down-trade
• Or exit legal channels entirely (Results In Loss to Government Taxes)
#PricingPower #ConsumerBehavior
2/10 Policy Trigger
From Feb 1, cigarettes face:
• 40% GST
• NCCD (specific excise)
Net impact: ITC needs a ~35–40% price hike just to protect margins.
ITC Cigarettes (Base Variants | Indicative MRPs)
(per pack)
- Gold Flake (10)
Old: ₹170 → New (post-tax): ₹240
- Gold Flake Kings (20)
Old: ₹340 → New (post-tax): ₹476
- Wills Navy Cut / Wills Classic (10)
Old: ₹100 → New (post-tax): ₹140
- Classic Mild / Balanced (20)
Old: ₹340 → New (post-tax): ₹476
That’s not a small tweak — it’s a shock.
#TobaccoTax #UnionBudget #Markets
1/10 Stuck in ITC or planning to buy the dip? Read this carefully.
ITC isn’t falling on fear or sentiment.
It’s falling on policy + math + structure.
Here’s the full breakdown 👇🧵
#ITC #IndianMarkets #StockMarketIndia
Options don’t destroy accounts.
Ego does.
Oversizing after wins.
Refusing to cut exposure.
Believing you’ve figured it out.
Position sizing is boring.
That’s why it works.
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