Emma Church’s research centres on understanding who is most likely to embrace stewardship and how to encourage more people to participate in protecting the Great Southern Reef. She’s looking at individual actions as well as considering how organisations and policymakers can be engaged. “We’re focused on finding out what practical actions people can take and how to connect with those most eager to do them,” she explains. Collaborating with Dr Melissa Hatty and Dr Mark Boulet from @BehaviourWorksA, @emmakchurch and her team are honing in on specific pressures affecting the GSR and looking at what drives certain behaviours within different groups. “It’s about identifying the problems and understanding the behaviours that impact the reef, ranking them, and seeing where we can make the biggest difference,” she notes. Her work is about finding targeted ways to help people, organisations, and policymakers see their unique roles in supporting the GSR. greatsouthernreef.com/emma-c…