Proudly independent since 2012. Our clients are in India, Singapore, Malaysia, Indonesia, Philippines, USA and UAE. Truly global.

Gurgaon, India
Joined May 2012
The end of relationship-led pitches? Consulting firms tighten grip on media reviews. TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms. Read the full story by Imran Fazal - exchange4media.com/advertisi… #ShashiSinha, #OmnicomMediaIndia | #SandeepGoyal, @RediffusionIN | #NareshGupta, @Banginthemiddle | #RahulVengalil, @tgthr #e4m #MediaAgencies #AdvertisingIndustry #MediaPitch #ConsultingFirms #AgencyBusiness If it’s trending in marketing, it’s here - follow us on Instagram: instagram.com/exchange4media…
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The end of relationship-led pitches? Consulting firms tighten grip on media reviews. TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms. Read the full story by Imran Fazal - exchange4media.com/advertisi… #ShashiSinha, #OmnicomMediaIndia | #SandeepGoyal, @RediffusionIN | #NareshGupta, @Banginthemiddle | #RahulVengalil, @tgthr #e4m #MediaAgencies #AdvertisingIndustry #MediaPitch #ConsultingFirms #AgencyBusiness If it’s trending in marketing, it’s here - follow us on Instagram: instagram.com/exchange4media…
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Fourteen years ago, when the whole world decided to rest and honour the dignity of work by doing none of it, we did the opposite. We started an agency. We have been trying to understand that decision since 2012. Hopefully, we are almost there
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As the industry body lowers membership barriers for smaller and digital-first agencies, the debate is no longer just about access, but about representation, protection, and whether the institution can evolve fast enough for the ecosystem it now wants to include. By @Kashmeerawrites Read More - storyboard18.com/how-it-work… @patsuthan | @rameshnarayan | RK Swamy | @dgtlronin - tgthr. | Amyn Ghadiali - @GOZOOP | @ambimgp | #inclusivity #advertising #adagency
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As Omnicom retires iconic global agency brands and announces 4,000 job cuts post its $13bn IPG acquisition, India’s advertising ecosystem confronts its most disruptive reset in decades: shaking foundation brands, triggering leadership realignments, and exposing a seismic shift from creative craft to media-and-AI dominance. @_SandeepGoyal_ - @RediffusionIN | @Banginthemiddle | @ashishbhasin1 By @akankshan_ storyboard18.com/advertising… #Omnicom #IPG #Advertising #AgencyNews #AdvertisingNews
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This Diwali, AI became the new creative spark for marketers. Campaigns went beyond lights and laughter to deliver data-driven, deeply personal experiences. Read more on - impactonnet.com/impact-stori… @vdo_ai @Banginthemiddle @FixdermaI #AIDiwali #SmartStorytelling #MarketingInnovation
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He truly was Indian advertising’s role model, the person we all looked up to. He inspired every one of us in the industry. And all of us in India, regardless of our agencies, somehow reported into him. Thank you, Piyush.
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I was on that flight. The pilot said weather radar issues, and diverted to Chennai. Why didn’t we land in BLR? We were right there. Why did we circle over the Bay of Bengal for an hour - felt like dumping fuel. We did abort landing. Pilot said that ‘something’ was on the runway.
Replying to @kcvenugopalmp
Dear Mr Venugopal, we would like to clarify that the diversion to Chennai was precautionary due to a suspected technical issue and poor weather conditions. A go-around was instructed by Chennai ATC during the first attempted landing at Chennai airport, not because of the presence of another aircraft on the runway. Our pilots are well-trained to handle such situations, and in this case, they followed standard procedures throughout the flight. We understand that such an experience can be unsettling and regret the inconvenience the diversion may have caused to you. However, safety is always our priority. Thank you for your understanding.
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Tune into nature. #FreshWork for Arayanka's new project. Second home is now a mainstream trend, look them up @patsuthan @rajivem
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Read what @patsuthan has to say about the way advertising business is changing and how Bangalore is rising.
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When we hit the teens. Officially now a teenager.
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On #EarthDay2025, we are making an appeal to the younger generation to make a conscious choice for a greener planet. Ditch fast fashion, explore pre-loved clothes, visit a thrift store near you, and walk out in style - because nothing is cooler than an Earth-friendly drip.
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Brands are increasingly turning to LinkedIn for agency pitch calls, raising questions about efficiency, intent, and the future of creative partnerships. @MullenLoweGroup | @patsuthan - @Banginthemiddle | @kvpops By @Kashmeerawrites
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Superb! Delighted to win the Digies @afaqs for @GroupeSEB Maharaja Mixie Film. Congrats @rajivem @patsuthan @googlegupta
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