@GOZOOP

An integrated marketing company for the new world.

 Worldwide
gozoop.com
Joined March 2010
  • Tweets3.5K
  • Following209
  • Followers2.2K
271Media
⚠️ A word of caution. #ScamAlert
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Nobody will remember: -Your salary -How “busy you were” -How stressed you were -How many hours you worked People will remember: -the last minute idea that won
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Replying to @TheBNGroup
@TheBNGroup unveils #DeshEkRangAnek Holi campaign. @GOZOOP indiantelevision.com/mam/med…
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Welcome Priyanka Sharma: GOZOOP's Secret Weapon for #BreakTheBox Success! "Resonating with GOZOOP's spirit of outstanding work and extraordinary success, I'm ecstatic to kickstart my journey here," shares Priyanka Sharma with @e4mtweets. exchange4media.com/people-mo…

GOZOOP Group appoints Priyanka Sharma as Group Director

Prior to this, Priyanka Sharma was associated with Mirum India as Group Head

exchange4media.com
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.@AmynGhadiali says "To achieve a substantial return on investment, the dependence on a single medium can prove to be inefficient." Dive into the winning playbook for Men’s #IPL2024 advertising strategies with @Social_Samosa. socialsamosa.com/experts-spe…

Men’s IPL 2024: Finding the right media mix

Ahead of Men’s IPL 2024, experts reveal what both streaming and broadcasting platforms are offering to advertisers and brands. Experts also share tips for brands to avoid spillover this season.

socialsamosa.com
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Breaking Taboos with Bollywood's Boldest🔥 @PrardhanaC talks to @BrandStoryboard about how Ranveer Singh's partnership with @GetBoldCare is not only rewriting the rules of masculinity and marketing, but is also obliterating them. storyboard18.com/quantum-bri…

Ranveer Singh's Bold-ness with Care: Leveraging Bollywood's only clutter-breaking star

Celebrities are usually seen sticking to advocating for generally ‘safer’ brands. Then, why did Ranveer Singh choose to break the mould by launching a sexual wellness brand?

storyboard18.com
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🎬 Lights, Camera, AI Action! 🤖 Chetna Negandhi, Director - Brand Communications, GOZOOP Group, weighs in on the game-changing potential of #OpenAISora, reshaping video production and sparking creativity in the advertising world with @Social_Samosa. socialsamosa.com/experts-spe…

Experts foresee Open AI’s Sora democratising and cutting video production costs

Open AI unveiled its video creation AI tool, Sora, in the past week. Experts foresee how, with its ability to produce lifelike videos from text inputs, it could reshape the advertising landscape,...

socialsamosa.com
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.@amazonminiTV Finds Its Wingman: HAWK (GOZOOP Group) President @MadrasiSpeaks shares: 'Our knack for unconventional solutions meets miniTV's disruptiveness perfectly!' with @afaqs. afaqs.com/news/advertising/g…

GOZOOP HAWK wins listening & digital customer support mandate for Amazon miniTV

As part of the mandate, the team will be responsible for increasing customer satisfaction and driving stronger consumer insights using online conversations.

afaqs.com
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From Clicks to Conversions: Programmatic Advertising Spells Success! @AmynGhadiali, President, GOZOOP Group, reveals the transformative power of programmatic advertising in targeting precision and ROI optimization with @e4mtweets. exchange4media.com/digital-n…
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Exclusive: Gozoop Group bags Lego's creative mandate in India 🚨🚨🚨 By @AashreyBaliga @GOZOOP | @LEGO_Group storyboard18.com/quantum-bri…

Exclusive: Gozoop Group bags Lego's creative mandate in India

Lego, the Danish construction toy company was founded in 1932, completing 92 years in 2024. As per reports, the company has around 42 offices all over the world and employs more than 25000 people. 

storyboard18.com
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GoZoop bags integrated marketing mandate for BN Group ⚡️⬇️ @GOZOOP storyboard18.com/quantum-bri…

Gozoop bags integrated marketing mandate for BN Group

The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy.

storyboard18.com
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70-hour workweek debate still raging on; Ad land is shrugging but why? There is no fixed place for #creativity, ad mavens say... @Ogilvy_India | @GOZOOP | @patsuthan @mccann_mw | @LloydMathias #Advertising #Narayanamurthy storyboard18.com/how-it-work…

70-hour workweek debate still raging on; Ad land is shrugging but why?

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

storyboard18.com
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Creativity thrives beyond the clock. ⌛ Bansi Raja, @HappinesOfficer, shares her insights on the evolving dynamics of work-life harmony in the advertising industry with @BrandStoryboard. storyboard18.com/how-it-work…

70-hour workweek debate still raging on; Ad land is shrugging but why?

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

storyboard18.com
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We are elated to share that GOZOOP HAWK, has won the digital customer service mandate for Godrej Properties Limited. IyerPremkumar & RohanBhansali share their thoughts with @Social_Samosa on their partnership. socialsamosa.com/industry-up…

GOZOOP HAWK bags digital customer service mandate for Godrej Properties Limited

GOZOOP HAWK wins digital customer service mandate for Godrej Properties Limited and will analyze social media conversations and provide relevant solutions.

socialsamosa.com
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H2 ad spends: "Optimism is in the Air!" @AmynGhadiali speaks to @e4mtweets and sheds light on how with pent-up demand and the era of 'revenge buying,' brands are finding harmony between creativity and analytics to shorten the path from salience to sales. exchange4media.com/digital-n…

Did digital advertising hit the slow track in H1?

Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts

exchange4media.com
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Find out why Chillarige, associate director - brand strategy, @GOZOOP & Chhinkwani, associate #Creative director, GoZoop are YoungGuns😎 @BobbleKeyboard | @moes_art | @FederalBankLtd storyboard18.com/quantum-bri…

YoungGuns Class Of 2023: GoZoop’s Prardhana Chillarige and Nishant Chhinkwani

Find out why Prardhana Chillarige, associate director - brand strategy, GoZoop and Nishant Chhinkwani, associate creative director, GoZoop are YoungGuns.

storyboard18.com
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This festive season, brands are being generous with their wallets! @AmynGhadiali, President – Business & Integration, GOZOOP Group speaks to @Social_Samosa, about anticipating a rise in ad spends owning to the harvest festival of Kerala. socialsamosa.com/2023/08/exp…

Experts anticipate at least 15-20% jump in Onam ad spends; traditional channels to gain a larger...

socialsamosa.com
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From Moon Landings to Brand Landings! Check out how GOZOOP Group celebrated Chandrayaan-3's lunar triumph for our various brands. Read More: shorturl.at/hyTXZ #GZWork #Chandrayaan3Success @ITVNewz
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When it comes to rebranding, is Musk's Twitter transformation a hit or a miss? @ahmedaftabnaqvi, Gozoop's Global CEO, speaks to @afaqs, about why he believes it's a bold move that may take away the sheen from something we so fondly called ‘tweets’. afaqs.com/news/digital/has-m…

Has Musk gone too far with Twitter rebrand?

Twitter’s famed blue bird logo has been replaced with a black-and-white ‘X’. Design and digital experts weigh in on the new logo.

afaqs.com
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"Crypto shouldn't be written off completely." @AmynGhadiali speaks to @Social_Samosa about the recent decline in Indian AdEx and emphasizes the need to assess trends comprehensively and maintains optimism despite recent challenges. socialsamosa.com/2023/07/exp…

Experts voice optimism for H2 inspite of Indian AdEx decline seen in H1

socialsamosa.com
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Where's the authenticity in the age of social activism? Mohit Ahuja, President, GOZOOP Group, talks to @BestMediaInfo and emphasizes the importance of FMCG brands embracing purposeful social activism without gamifying it. Read More: shorturl.at/kmqK3
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