@BDEX

We help brands, retailers, and agencies effectively use and monetize #data through our real-time Data Exchange Platform. #DXP #DaaS

bdex.com/
Joined August 2013
  • Tweets1.8K
  • Following3.1K
  • Followers840
839Media
Deconstructing Data with Elizabeth Harr, Partner at Hinge xitter.cf/i/broadcasts/1YqxoABnL…
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Deconstructing Data with Nina Wornhoff, Senior Data Scientist at Change Research xitter.cf/i/broadcasts/1BdGYwwbR…
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U.S. Marketers: “Start shopping now!” Why? Because retail sales will spike from 6.2% in 2020 to 9% in 2021, but supply shortages & delays are creating major headaches. Interesting article from @emarketer bit.ly/3aRWGBT

US retail holiday season sales will grow the fastest in years despite ecommerce deceleration

US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021.

emarketer.com
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75% of #retailers think they create a unified #consumerexperience, but 50% of consumers see inconsistencies between platforms. To solve the disconnect, retailers need to strengthen their #identityresolution to better manage customer touch points: bit.ly/3vmiSO1 @TheDrum
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50% of #marketers struggle with collecting #qualitydata. In order to overcome this challenge, marketers need to rely on an #IdentityGraph to properly aggregate data and sort out any inconsistencies: bit.ly/3mZYTB9? @MediaPost

Email Insider: Data Locomotion: It's Not Easy To Stay On Track

Most brands are increasing their data marketing budgets. But they face hurdles, Ascend2 reports.

mediapost.com
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By 2024, 50% of internet users in the U.S. will be #AVOD viewers. As AVOD continues to grow as a way to cut #streaming costs, #marketers need to use #1stpartydata for engaging ad campaigns to reach the right consumer at the right time: bit.ly/3zRwK3C @eMarketer
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Only 36% of #retailers give promos to users signing up for #emails. As #cookies are phased out, more brands need to readjust their #marketingstrategy to offer incentives to #subscribe to expand their #audience: bit.ly/39x1nR7 @mediapost
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I'll be interviewing @BDEX_David on the future of the digital advertising industry and how we can better navigate what has been a year of consequential change. It should be a fun, interesting conversation and I hope you can join.
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Apple's #iOS15 launched today, unnerving #marketers with #IPMasking and #MailProtectionPrivacy. As long as marketers lean on #personalizedemails and bench marks for #email #opens and #clicks, they can successfully execute their strategy: bit.ly/3EzVRvf @adexchanger
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BDEX retweeted
BDEX@BDEX9 Sep 2021
Our #machinelearning levels up your #targeted #marketing #strategy by putting your #brand in front of the right people at the right time. #Dataquality and #realtimemarketing #FTW
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Looking forward to it! @JU4NMEND0Z4
Juan ⚪️⚪️⚪️@JU4NMEND0Z49 Sep 2021
Replying to @JU4NMEND0Z4
@BDEX_David currently serves as the Co-Founder and CEO of @BDEX_David, an Inc 5000 company, the first and the largest consumer data exchange platform in the U.S. Should be fun!
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The #Olympics put a spotlight on the value of #omnichannel, as @BDEX_David highlights. Mobile soared during the games as more fans found themselves tuning in on a mobile device. As a result, NBC advertisers were able to target mobile-minded customers. forbes.com/sites/forbestechc…
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Replying to @Click_Cause @BDEX @ForbesTechCncl
I think a lot of people might have said the same. Hence, the importance of #omni #channel #marketing
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Tokyo Olympics Spotlight Importance Of Omnichannel Marketing hubs.li/H0W8v1C0 Written by @BDEX_David of @BDEX
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Replying to @BDEX_David
@BDEX_David describes in ow.ly/Hcck50FVH7V the steps an org can take to gather and leverage its first-party data #ITStrategy #BusinessStrategy
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Replying to @BDEX
@BDEX Named “Best Contact Database Company” in 2021 MarTech Breakthrough Awards ow.ly/1U2z30rROCj #martech #marketingtechnology #tech
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BDEX retweeted
BDEX@BDEX23 Aug 2021
Thanks for mentioning our white paper @JU4NMEND0Z4 in your newsletter. He mentioned, "An interesting study from BDEX outlines the sheer scale of ad fraud due to bad or misleading customer identifiers." bdex.com/the-impact-of-ad-fr…
Juan ⚪️⚪️⚪️@JU4NMEND0Z41 Aug 2021
Good morning. The TMW newsletter went out last night to subscribers in over 35 countries. Here's the week in TMW #050: themartechweekly.com/links/
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#Targeted #advertising is a key part of many #marketing strategies, but the privacy and protection of minors is far more valuable than any #ROAS: bit.ly/3APzZJo @marketingdive
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Replying to @BDEX @InfoSum
Thank you for the great conversation, Marc! The full discussion can be found on BDEX's YouTube channel here: youtu.be/O8hQ8N480So
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Recently InfoSum's Marc Cestaro sat down with @BDEX_David to discuss #AdvancedTV, the future of the industry and how the InfoSum-@BDEX partnership is helping brands to leverage their #firstpartydata in the ATV and DTC ecosystems. Watch here: hubs.la/H0V8s-J0
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