On Day 2 of EO x AUB-DC #ScaleUpReadinessProgram, participants developed personas to better understand customer needs and behaviors, while also exploring how data and digital tools can support smarter decision-making and scalable growth. @EntrepreneurOrg @AzadBijan @AUB_Lebanon

Congratulations to Lamees Bashasha, co-founder of Lextopia, on receiving the Randa Bdeir #Prize for #Entrepreneurial #Spirit and #Practice 2025–2026. A runner-up at #DSA2025, Lamees distinguished herself through her resilience, commitment, perseverance, and openness to learning.

EO x AUB-DC #ScaleUpReadinessProgram third day marked the conclusion of an enriching learning journey. Participants explored practical approaches to negotiation, communication, and scaling operations to support sustainable business growth. @EntrepreneurOrg @AzadBijan @AUB_Lebanon

From the "Integrating #NarrativeThinking into #CaseTeaching and #CaseWriting in #BusinessEducation" – a dynamic #workshop led by Dr. @AzadBijan for faculty members from #AUB and other universities, part of AUB-OSB's Case Conference 2026. @RandaSalamoun @AUBOSB @AUB_Lebanon #OSB

Looking back at #DSAccelerate2025 Demo Day, we are grateful to all our speakers for their insights, guidance, and inspiration, shaping the next generation of innovators and entrepreneurs! @AzadBijan @AUBOSB @AUB_Lebanon #DarwazahStartupAccelerate #Competition #Start #Grow #Scale

Behind every win is hard work, systematic feedback, and belief in one's vision. Congratulations to #DSAccelerate2025 winners! Testimonials from the founders highlight their journey and growth across the #DSA #competition. @AUBOSB @AUB_Lebanon @AzadBijan #DarwazahCenter #OSB

#DarwazahCenter and @AUBOSB Research Committee at #AUB hosted Prof. @samerfaraj (@mcgillu) for “A Time for Monsters: Organizational Knowing after LLMs.” The talk was followed by an insightful discussion with AUB faculty on LLMs, knowledge, education, and AI governance. @AzadBijan

$22k awarded to AUB’s top student startups at #DSAccelerate2025 Demo Day. Congratulations to the winners: - Grand Prize: bilo. – $10,000 - Prize: Snapfit & Khazzin – $5,000 each - Runner-Up: Polyvia & Lextopia – $1,000 each @AzadBijan @AUBOSB @AUB_Lebanon #Start #Grow #Scale

From Design to Impact: Building Purposeful Brands @SarahsBag demonstrates how design-led thinking, and agile change management help overcome production challenges and scale internationally! Full story on #HeroesOfScale Episode 5 here: bit.ly/4gp0eN1 @AUBOSB @AzadBijan

“Serious, committed, passionate” - that's how the jury described the #DSAccelarate2025 finalists! Don’t miss your chance to see these brilliant #startups take the stage and shine at the #Darwzah #Startup #Accelerate Demo Day! Nov 27 @ 5pm at @AUBOSB, #AUB bit.ly/44t0YvD

Curious how top podcasts build loyal communities? Join our fireside chat with Mouin Jaber of #SardeAfterDinner at #DSAccelerate2025 Demo Day. We'll also celebrate the 8 finalist startups, as they #pitch their innovative ideas! Nov 27 @ 5:50pm, @AUBOSB bit.ly/44t0YvD #AUB

5 key takeaways from the iconic Priscilla Elora Sharuk at #DSAccelerate2025 #Pitch #Training: 1. Keep it simple & concise 2. Stay clear, focused & structured 3. Hook your audience from the start 4. Be confident & well-prepared 5. Deliver your pitch with impact @AzadBijan @AUBOSB

Can a social business preserve culture and still scale sustainably? L’artisan du Liban is a living proof, blending cultural preservation with financial resilience to drive lasting impact! Full story on #HeroesOfScale Episode 4 here: bit.ly/3V9VC3D @AzadBijan @AUBOSB

First step to solving a problem: Understand it! In partnership with @180DC_AUB, Dr. @AzadBijan led a “Process Analysis Deep-Dive” workshop - guiding students through #ProblemFraming & #ProcessMapping to sharpen their #consulting & problem-solving skills. @AUBOSB @AUB_Lebanon #AUB

Is there a problem–solution fit? That’s the goal of "validation" - #DSAccelerate2025 Bootcamp 3 topic. Dr. @AzadBijan's advice: “Talk to real customers, see how they get work done, uncover their pains & coping methods, then test if your solution improves on what they use today.”