
Social at @tipalti. Ex @hootsuite 🦉. Movie nerd. Probably thinking about puns.
Vancouver, British Columbia
Joined April 2016
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- Following3.4K
- Followers3.9K
- Likes32.9K
Nick Martin retweeted
This one’s been brewing for a while...
Welcome to Wrexham, Ryan Hardie 🤝
🔴⚪ #WxmAFC
Tipalti’s CFO, Sarah Spoja, shares insights into our growth and leadership in the finance automation space with Nasdaq’s Joseph Brantuk. Don’t miss how we’ve become the preferred solution for 5,000+ fast-growing companies. nasdaq.com/videos/tipalti-al…
Nick Martin retweeted
Last week, I flew to NYC to host a workshop for our CSX cohort.
The goal was to equip them with social tactics they could immediately put into action.
Here are 5 tips from my talk:
I swear twitter has made the hit-boxes of their ads bigger than the ads themselves.
I keep accidentally opening ads that I did NOT click on
I absolutely love how EW has turned their cover photos into skits that they can share as videos to social. It's so much more engaging than publishing the photo itself
Bravo to their content / social team 👏
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Nick Martin retweeted
As much as I can appreciate the breaking of the 4th wall social media managers do on brand accounts...can we please stop and remember that we aren't the main character of the accounts we manage?
The accounts we run are about the brand, not the social media manager.
Wow, big shoutout to @LinkedInMktg for adding AI support to help generate alt-text for images. It's so much better than what I've been doing.
Thank you! #a11y
Nick Martin retweeted
Big SaaS shakeup and you heard it here first: @Hootsuite is set to acquire @Talkwalker!
Get ready to turn insights into action into impact with AI-powered social listening and consumer intelligence. The future of social media performance is here: ow.ly/ZTnp50R9GJ2 🎉
Our telepathic beer station will return for today's booth session. Make sure to come by and give it a try. Do you have the brainpower to get to the top of the #GDC2024 leaderboard?
@Official_GDC @tipalti
So at #GDC2024 there’s a machine that pours beer if you focus your thoughts at the @tipalti booth that @RoustanNFT dragged me to. I’m in 1st place on the leaderboard. 🤩 Any other Beasts at GDC this week? Stop by the @decentraland booth & say hi! (S1555)
@akidcalledbeast #akcb
Nick Martin retweeted
Normalize senior-level roles that don't require people management.
It sucks that most of us are forced to become people managers if we ever want to make a lot of money.
We need more high-level individual contributor roles. Grown adults who want to roll up their sleeves AND get paid like upper management.
And for founders/CEOs, isn't this what you want more of? Competent adults who can do their jobs extremely well with little to no oversight.
Nobody wants to monitor Asana to make sure the person they hired is actually doing their job.
If you think this could be right for your org...
Guidelines for hiring a high-level IC:
1. Pay them well.
Sure, you can argue they shouldn’t get paid as much as the c-level executive who oversees a whole department.
But the high-level IC is much more experienced and competent than a manager-level worker.
2. Be clear it's not a people management role.
This will turn off some people, which is great. More time saved for both of you. In a conventional corporate environment, you’d bury this aspect of the role. But you don't have time for those silly trappings.
Put "individual contributor" front and center, and the right types of people will apply.
3. Let them define accountability.
Remember: this is a grown adult you’re hiring. Making them join a daily standup or updating a spreadsheet is waste of their time and yours. (You don't actually want to look at those daily updates, do you?)
A common understanding for what accountability looks like is key. So have them define it, and only agree to it if you're truly on board.
Be open-minded. Accountability might not just be outcomes (like increased revenue or more customers). It might be output (like number of projects completed or programs launched). It might be a mix of both.
A great high-level IC might be paid like a VP. But for that value, you may very well get the power of several directors.
And that might be exactly what you need.
Nick Martin retweeted
Imagine you are genuinely trying to recover from a major surgery and you just have your social media and PR team coming in with increasingly worse news














