What nobody seems to observe is how next gen puritanism has grown line for line, beat for beat, viewpoint to rule, with online monetization restrictions and requirements on all the content they consume. Same way people pick up phrases and ways of talking from their favourite content creators, they're also picking up what is or isn't ok to see and say. What to shy away from, what to restrict, what to demand goes away or is removed from content and gaming. To the streamer or content creator, it's simply to make the stuff they use rule compliant. It's not art criticism but income compliance. Example "if they would only remove all that unneeded fan service from gacha games chat, like mannn I don't even know who it's for" they don't really care, they only say it because they can't use it for monetized content and know it's popular with viewers, so they're missing out on revenue. Which is why all these content creators are shying away from and treating these things like complete no goes. Things to avoid like it's life or death. Throwing their hands in front of the screen and yelling "no, no, no skip, skip!" when they see some side boob, it isn't values or a moral system (i'm sure most before the regs would have made boob jokes) but just to keep being monetized. However the people viewing, consuming all day. All the time in the back of their heads are absorbing that as it's a no go subject, it's a bad word, bad thing, it's something we don't like or want to even see anymore. Violence, sexualization, an ever increasing rejection of anything, even the lightest of character femininity showing through is now treat like p*rn, because that's how harshly the regulations on content monetization treat it now. All the shifts into extreme puritanism and moralizing just so happen to line up near exactly with changing online regulations and restrictions about what you can say and show in your content without being demonetization. For the creators its simply compliance, but for their viewers it has become a template of their own moralization. Same way a kid learnt their values by constantly being taken to church every week. They're now being subconsciously told what is sin (a crime against advertisers) by YouTube, by Twitch, TikTok. It's why you're seeing people say 'unalived' in real life now, when that whole phrase is due to social media rules around monetization. There is no reason to use it in reality with your friends or other people but they do because they have absorbed it being used through all their content, therefor it becomes their character. They're living their lives unaware they're shaping themselves, their real values, views and acceptability around a monetization system. When it comes to fictional content, they're not puritans...they're advertiser friendly.