Global leader in media measurement & evaluation. #AMECAIDay #AMECAwards 4-5 November, London
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Joined October 2011
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AmecOrg retweeted
“Mastery of AI tools ranks as the number one future skill set.” — Johna Burke
Discover the trends shaping the future of PR at the ICCO World PR Report 2025–2026 Global Launch Webinar.🗓️ 26 May 2026 | ⏰ 12:30 PM BST
🔗 bit.ly/ICCOWorldPRReport26
AmecOrg retweeted
The future of AI in comms is heading to NYC
@amecorg is bringing together the brightest minds in data, analytics, and comms to discuss the real-world impact of AI.
amecorg.com/ai-day-north-ame…
Virtual streaming passes also available if you cant make it to NY.
#DataAnalytics
AmecOrg retweeted
ICCO Amplify | @AmecOrg 📊
Proud Strategic Alliance partner supporting AMEC Global Summit 2026 (18–20 May) in Dublin — exploring how intelligence, analytics & innovation are shaping the future of comms.
📍 Dublin, Ireland
👉 bit.ly/2026DublinSummitRegis…
AmecOrg retweeted
@AmecOrg’s Johna Burke joins @jasonmudd9 on On Top of PR to discuss the Barcelona Principles 4.0 and how to measure, evaluate, and prove communication impact.
Listen now: ontopofpr.com/johna-burke-ba…
#OnTopOfPR #PRMeasurement #PublicRelations #PRPodcast #BarcelonaPrinciples
AmecOrg retweeted
Our latest #PREthics conversation with @robkey , CEO of @converseon , surfaced another tension shaping the future of #PR: the generational gap in how professionals are keeping pace with the rates of change and the need to be technical data enthusiasts.
Some seasoned pros bring unmatched intuition and judgment but hesitate to dive deep into analytics. Meanwhile, younger practitioners are fluent in the tools but still learning the strategic nuance that defines great communication.
Bridging that divide isn’t just about training, it’s about curiosity. The best teams pair experience with experimentation, building cultures where data fluency and human insight grow side by side.
Our co-hosts, @marybethwest, Melissa Carter and @meadepr, would love to know: How is your organization closing that gap?
@AmecOrg #PRethics #PublicRelations #AI #DataEthics #Converseon #Podcast #Measurement #AMEC #GenerationGap
AmecOrg retweeted
Measurement is critical; the industry is already 20 years behind and must accelerate. Communication needs to do a better job and match the advanced metrics of marketing.
The two most important metrics are "So what?" and "Now what?" @gojohnab #ICCOGlobalSummit
AmecOrg retweeted
We’re proud to share that eMedia Monitor has won Gold at the 2025 AMEC Communication Effectiveness Awards! 🏆
Recognized for excellence in strategic planning, research & evaluation in collaboration with the Ministry of Media, Saudi Arabia – this award celebrates the power of innovation, insight & teamwork.
Huge thanks to #AMEC, our clients, and the amazing eMM team! 🎉
#AMECAwards #MediaIntelligence #CommunicationEffectiveness #eMediaMonitor
AmecOrg retweeted
The Vuelio Insights team are proud to have been awarded Silver at the @AmecOrg Awards 2025 in the Step Change Award category for best improvement of a measurement journey, recognising our work with @mariecurieuk.
➡️tinyurl.com/3p3eduh4
ALT Infographic for AMEC Awards 2025 Silver Step Change Award for Vuelio's work with Marie Curie UK
AmecOrg retweeted
Winner, winner, GOLD @AmecOrg award for dinner…. WHOOP!!! Big up the @HardNumbers team
AmecOrg retweeted
📊 2025 & Beyond: Measuring What Matters
At #ICCOPRinCannes2025, ICCO & @AmecOrg explored how PR leaders are redefining success with smarter tools & insights.
🎙 Johna Burke
💬 Allyson Hugley, Thomas Netousek
Impact > Impressions.
🔗 bit.ly/PRinCannes-AMEC
AmecOrg retweeted
Emerging research in an initial PR industry scan suggests “organizational gaslighting” is a growing issue between clients and their PR firms — creating disinformation risks and #PRethics problems.
🔗 marybethwest.com/pr-organiza…
AmecOrg retweeted
What’s new in Barcelona Principles 4.0 by @AmecOrg?
In our latest blog, @davidinspires explains why AI + data ethics now sit at the heart of PR measurement, and what PR teams should do next.
A must-read for forward-looking comms pros.
👉 bit.ly/3IFwizp
AmecOrg retweeted
AMEC Global Summit 2025 bit.ly/AMECSUMMIT2025REPORT
Attending the AMEC Summit was a timely reminder of why measurement matters more than ever. Aseem Sood shares his key takeaways and why future summits are worth your time. #RTFeatures
AmecOrg retweeted
AMEC Summit: Reputation, Reliability, Results – And Why PR Can’t Afford to Lag Behind in the Age of AI - my summary of the @AmecOrg summit in Vienna in @Provoke_News. sbpr.cc/kwgYI
AmecOrg retweeted
We’re just getting started with our event highlights from #ICCOPRinCannes! 💥
First up — a huge shoutout to our incredible sponsors and partners who made this landmark edition possible. 🙌
Thank you for standing with us as we shape the future of PR.
@iwgroup @globalwpr
AmecOrg retweeted
📊 2025 and Beyond: Measuring What Truly Matters
How are today’s communications leaders redefining success through smarter data, tools, and insights?
Johna Burke | Allyson Hugley | Thomas Netousek
The message was clear: impact > impressions.
#Cannes #ICCOPRinCannes #LBB
AmecOrg retweeted
Excited to learn about the NEW diploma course in PR and communication measurement and evaluation, by @AmecOrg and spearheaded in collaboration by Paul Hender, Jim Macnamara and Kevin Ruck — a genuine brain trust! #AMECsummit
AmecOrg retweeted
For the next couple of days I’ll be flying the flag for @HardNumbers at the @AmecOrg Global Summit. 📈
I’ll be presenting our latest research on #AI and #Reputation. Get to the main room for 2:30pm today🤖
If you’re here too, or want to know more, do say “hi”! 👋🏻
#AMECSummit
