Exploring the world of digital advertising
Joined October 2020
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adalytics.io/blog/redistribu…
AdalyticsHQ retweeted
In the words of Daft Punk: Our work is never over.
@Ryanbarwick shall we?
AdalyticsHQ retweeted
🚨Pirate traffic alert🧵🚨
Sharing with you all today a list of 19 sites used to launder traffic for lectormanga[.]com (11.2M estimated monthly visits, per Similar Web) & lectortmo[.]com (over 50M monthly visits estimated!!)
Example video: youtu.be/arneqj1FIfk
AdalyticsHQ retweeted
Are Google’s ad exchange & Fortune 500 advertisers working with Treasury sanctioned websites in Russia, Iran, & Syria? @AdalyticsHQ adalytics.io/blog/adtech-san…
AdalyticsHQ retweeted
Huh. This is a tale, seemingly without end.
Be interested to see the effectiveness of the final product when it rolls out in 2023. @AdalyticsHQ
facebook.com/business/market…
Meta to test content tools for advertisers later this year reuters.com/technology/meta-…
AdalyticsHQ retweeted
Reports by PWC and @AdalyticsHQ found that only 50% of the money spent by advertisers ended up with publishers with the rest going to ad-tech fees. In some cases, as high as 98% of the advertising spend was on these ad-tech fees.
trends.spiny.ai/ad-tech-fees…
AdalyticsHQ retweeted
"The study found that for half of ad impressions, middlemen’s fees range from 22% to 45%, with an average of 35%."
Great read from @catherineperlo1 featuring detailed research from @AdalyticsHQ.
adweek.com/programmatic/anot…
Are you a publisher, media agency, or brand?
Want to better understand your programmatic ad supply chains by receiving a log file audit?
Get in touch.
adalytics.io/blog/adtech-sup…
AdalyticsHQ retweeted
Continuing this series to better inform antitrust, privacy, internet policy advocates re: digital ads biz. Pt 2 shows how ad platforms confuse/rip off small biz advertisers w/confusing defaults. What Antitrust Gets Wrong About Digital Advertising Pt. 2 bit.ly/37GaMot
Checkout the new Adalytics Ad Frequency Observatory - see which brands & advertisers are serving their ads more than 20x times a day to individual consumers
adalytics.io/ad-frequency-ob…
Are luxury brands serving their ads to the intended audience? @LuxuryDaily reports on an Adalytics pilot study
luxurydaily.com/adalytics-ad…
How much does it cost for brands such as Nike, Unilever, Johnson & Johnson to buy a programmatic display ad?
How much are they paying to publishers such as WSJ, NYT, or a Vietnamese cooking blog run by a mom of two?
adalytics.io/blog/cpm-bid-da…
AdalyticsHQ retweeted
Did you see the Wrapper Newsletter this week?
1/ Targeted Ads Miss the Mark, Study Says
2/ CA AG Says GPC Must Be Honored By All
3/ Big Brands Acquiring Ad Tech at Lightning Speed
4/ IBM Watson Wants to Use AI to Uncover and Reduce Bias in Advertising admonsters.com/eletters/does…
I ran a crowd-sourced pilot study of 128,000 digital ads from over 5,000 brands and here are my top 5 takeaways.
A few marketers are highly efficient at targeting the right audience, but others need to double check where they're sourcing their data from.
adalytics.io/blog/verifying-…
If advertisers are paying for 3rd party audience segments, they should make sure their data providers are sourcing the data in an ethical, informed-consent manner. This not only helps protect them against regulatory action, but would yield higher quality data segments.