After 600+ guests, Niklas Adalberth (@norrsken_org Founder, @Klarna Co-Founder) hit us with the best introduction we've ever had on ETN: "5000 years ago, I started Klarna...and I had the honourable, admirable, moral ambition to make myself as rich as possible." "We're very lucky with Klarna; the timing was right when e-commerce took off. So Klarna took off as well, and we became a unicorn. I became financially independent - $10 million in my bank account." "I decide to celebrate in Las Vegas...checked into this big penthouse suite...played some poker, ordered wines I couldn't pronounce." "Then back in that hotel room with the Gucci, Prada bags all over, and a real authentic Rolex instead of my fake one from China...instead of reaching nirvana, which I thought I would, I just got this feeling of complete emptiness and meaninglessness." "So I decided instead...why don't I try to do something more meaningful as a happiness hack? The most egoistic thing I could do, right?" "I decided to quit and instead devote my time and wealth to this Norrsken Foundation, which I started in 2016 with the idea to put the spotlight, capital, and networks behind entrepreneurs that are tackling real challenges."

Introducing The Cheeky Pint Benchmark. We made our intern watch every episode of Cheeky Pint to bring you this breakdown of pints drank by guests to the nearest sixth. Congratulations to @elonmusk who is currently in the lead with three full pints of Guinness.

NEW SPONSOR: @AdQuick is now sponsoring etn. The intelligence platform for OOH advertising is joining the etn. journey. WHAT A TIME TO BE LIVE.