Clean traffic means getting first pick of client ad budgets. I joined Adam Singer on Madvertising by @AdQuick to share how we built that advantage.
Full link in comments! 馃憞
#MediaBuying #AdTech @Anuraio
How do you catch a bot pretending to be a new iPhone? I shared a wild spoofing example with Adam Singer on Madvertising by @AdQuick.
Link below! 馃憞
#AdFraud #CyberSecurity @Anuraio
When your ad campaign numbers look off, trust your gut. I joined Adam Singer on Madvertising by @AdQuick to break down hidden fraud signals.
Watch here! 馃憞
#DigitalMarketing #ROAS @Anuraio
Blocking fraud in real-time takes over 800 data points behind the scenes. I joined Aleric Heck on Marketing Minds to show how it works.
Watch now! 馃憞
#AdFraud #InvalidTraffic #podcast #MarTech @Anuraio
Build vs. buy for ad fraud protection? I chatted with Aleric Heck on Marketing Minds about why in-house solutions quickly drain resources.
Full link below! 馃憞
#MarTech #CyberSecurity @Anuraio
How do fraudsters turn basic blogs into money-printing bot farms? I broke down the playbook with Aleric Heck on Marketing Minds.
Watch here! 馃憞
#AdFraud #InvalidTraffic #Podcast #MediaBuying @Anuraio
Most fraud tools block real buyers 15% of the time. I joined Aleric Heck on Marketing Minds to explain how false positives ruin sales.
Full link in comments! 馃憞
#AdFraud #Ecommerce @Anuraio
Sorry @USAToday, but leaving a newspaper at a hotel door isn't real engagement. 馃摪
I shared on The Marketing Matrix why ad fraud isn't just "the cost of doing business" when @Anuraio tells you instantly if a visitor is real.
Episode link below!
#DigitalMarketing #ROAS #AdFraud
