CEO of @Anuraio | Ad Fraud Expert | 33-Year Internet Veteran | EY Award Winner | Helping Brands Improve ROAS by Eliminating Fraud

Middletown, DE
Joined November 2010
Clean traffic means getting first pick of client ad budgets. I joined Adam Singer on Madvertising by @AdQuick to share how we built that advantage. Full link in comments! 馃憞 #MediaBuying #AdTech @Anuraio
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How do you catch a bot pretending to be a new iPhone? I shared a wild spoofing example with Adam Singer on Madvertising by @AdQuick. Link below! 馃憞 #AdFraud #CyberSecurity @Anuraio
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When your ad campaign numbers look off, trust your gut. I joined Adam Singer on Madvertising by @AdQuick to break down hidden fraud signals. Watch here! 馃憞 #DigitalMarketing #ROAS @Anuraio
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Ad fraud crossed 40% in June thanks to new AI attacks. I joined Adam Singer on Madvertising by @AdQuick to discuss what this means for marketers. Link in comments! 馃憞 #AdFraud #AI @Anuraio
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Blocking fraud in real-time takes over 800 data points behind the scenes. I joined Aleric Heck on Marketing Minds to show how it works. Watch now! 馃憞 #AdFraud #InvalidTraffic #podcast #MarTech @Anuraio
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Fake leads do more than waste budget; they risk massive TCPA lawsuits. I joined Aleric Heck on Marketing Minds to break down the risks. Link in comments! 馃憞 #LeadGen #AdFraud @Anuraio
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Most fraud tools block real buyers 15% of the time. I joined Aleric Heck on Marketing Minds to explain how false positives ruin sales. Full link in comments! 馃憞 #AdFraud #Ecommerce @Anuraio
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Sorry @USAToday, but leaving a newspaper at a hotel door isn't real engagement. 馃摪 I shared on The Marketing Matrix why ad fraud isn't just "the cost of doing business" when @Anuraio tells you instantly if a visitor is real. Episode link below! #DigitalMarketing #ROAS #AdFraud
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