Delighted to announce that Cutting the Mustard has been shortlisted for the British Society of Sports History Lord Aberdare Literary Prize 2026.
Published by Axis Projects, Soccer & Society review described it as “a rich tapestry” of historical research
robinireland.com
This book is beautifully produced and well researched - should be on every #ncfc fan’s Christmas list #OTBC #NorwichCity #Canaries pop along and get a copy
This week I've heard talk about football as a business, the commercialisation of #NCFC, expensive ticket prices, unfriendly kick-off times, fans treated as customers. It's been going this way for a long time. Read all about it in 'Cutting the Mustard' ⬇️robinireland.com
Alan J Ward / Axis Design retweeted
This week I've heard talk about football as a business, the commercialisation of #NCFC, expensive ticket prices, unfriendly kick-off times, fans treated as customers. It's been going this way for a long time. Read all about it in 'Cutting the Mustard' ⬇️robinireland.com
Alan J Ward / Axis Design retweeted
So, this weekend will be very interesting #NCFC. At the Carra on Sat afternoon. And ready for all things #NorwichCity and #football at the Collectors Fair the following day. I’ll be there to sign my book along with memorabilia associated with it. See you there.
Alan J Ward / Axis Design retweeted
Looking forward to being at the Football Collectors Fair at The Forum next month. Look forward to seeing some #NCFC fans there. Maybe it will take our minds on what's happening on the pitch.
Alan J Ward / Axis Design retweeted
The football season is back... which means it's a great time to read a debut novel about the meaning of ritualised sport.
SEASON, which tells the story of a slow-burn friendship forming in the stands of a Premier League football ground, is out now!
Was a splendid evening with a great panel - thank you everyone
Had a ball at the Carra last night launching #CuttingTheMustard. Brilliant panel joining me #NCFC. Thanks so much @ffion_ @GHarrisonWriter and Cameron Huggett @AlongComeNodge. And such a lovely book @AXIS_DESIGN. Books from robinireland.com
Really looking forward to tonight's launch of ‘Cutting the Mustard’ by @robinHEG tonight at Carrow Road, still a few tickets left: eventbrite.com/e/cutting-the… #NCFC #NorwichCity #Canaries
#OTBC #CarrowRoadMemories #CityTillIDie Book orders at robinireland.com
Last chance to pre-order: Nothing remained unchanged but the clouds - mailchi.mp/fc06568243de/last…
Alan J Ward / Axis Design retweeted
"And that's the thing now: you've got to be commercial." Is that always bad? Join a brilliant panel with @ffion_ @GHarrisonWriter & Cameron Huggett @AlongComeNodge to discuss all things commercial at #NCFC. Register for free 'Cutting the Mustard' event: eventbrite.com/e/cutting-the…
Essential reading! #NCFC
#NorwichCity
#Canaries
#OTBC (On The Ball City)
#CarrowRoadMemories
#CityTillIDie
Check out my new publication with Axis Projects Publishing: robinireland.com/ A study of the commercialisation of football seen through the lens of #NCFC. Hope you like it @TheFootyLibrary
Alan J Ward / Axis Design retweeted
Glad you like it, Geraint 🔰
Delighted to have received ‘Cutting the Mustard’ by @robinHEG as he appears on The Scrimmage @BBCNorfolk @ChrisReevo @BobRutler
Order here -> robinireland.com/products/cu…
Alan J Ward / Axis Design retweeted
🟩🟨 'Cutting the Mustard' - Robin Ireland.
Ahead of the launch of his new #ncfc book, @robinHEG writes for MFW.
Tickets for tomorrow's launch at Carrow Road can be acquired here: eventbrite.com/e/cutting-the… #NCFC
LINK: norwichcity.myfootballwriter…
Last week of preorder discount for this compelling artist publication 'Nothing remains unchanged but the clouds' c/o alanjward.co.uk/shop #ArtistBook
#BookArt #ArtistsBooks #IndependentPublishing
#VisualStorytelling #SlowPublishing #Grandpré #MemoryAndPlace #PhotobookCommunity
Axis Projects delighted to help get this interesting & thoughtful book out in the world - a must for #ncfc fans #50YearsOfNCFC
#NCFCHistory #FootballThenAndNow #RetroFootball
#MatchdayMemories #OTBC #NorwichCityFans #NorwichCity - book available at robinireland.com
Well, that was a lot of fun #TheScrimmage. Too busy working on my match predictions to say you can still get tickets for the launch of ‘Cutting the Mustard’ this Wednesday evening at Carrow Road: eventbrite.com/e/cutting-the… #NCFC
Pre-Order Now: Alan J. Ward’s New Artist Book 'Nothing Remained Unchanged But the Clouds' - mailchi.mp/1f5fa8a8c22d/pre-…
Visited the birthplace of the rules of football sculpture on Parker’s Piece with my @U3A Cambridge group exploring over 4 sessions, Cambridge’s role in the 19th century sporting revolution and the significant contribution of Frank Fenner a local tobacconist.
Alan J Ward / Axis Design retweeted
Very powerful. Well done @NorwichCityFC
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