The World Cup has brought so much joy and spectacle to Canadian cities. It has also brought a massive national @BMO campaign, with a media spend upwards of 10 million dollars. Which means - no matter where you go across our cities, you are surrounded by a larger-than-life reminder that BMO and TBWA\Canada actually CAN afford to pay for talent, they are choosing not to engage Canadian performers. "This isn't about one performer. It's about a Canadian bank choosing an advertising agency that has locked out Canadian performers for more than four years. The solution is simple: require TBWA\Canada to return to the National Commercial Agreement, or choose an agency that supports Canadian performers and the jobs they deserve.” - Kate Ziegler, President, ACTRA Toronto ACTRA Toronto is encouraging Canadians to “Give BMO a Red Card” by contacting the bank directly and voicing their concerns publicly on social media, urging BMO to require its advertising agency to return to the National Commercial Agreement or hire an agency that will keep good Canadian jobs in the country BMO claims to support. Read ACTRA National's full statement and find out ways to contact BMO and make your voice heard: actra.ca/give-BMO-the-red-ca…