Product | @JTI_World Japan Tobacco $JAPAY has introduced three autumn limited-edition heated tobacco sticks for its Ploom platform in Japan, spanning the EVO, MEVIUS and CAMEL brands. The seasonal launches expand Ploom’s tobacco stick portfolio across three brands, reflecting JT’s continued use of limited-edition products to diversify its heated tobacco offerings in the Japanese market. #JAPAY #JapanTobacco #JT #Ploom #EVO #MEVIUS #CAMEL #HeatedTobacco #JapanMarket #2Firsts 2firsts.com/news/product--jt…

The U.S. Food and Drug Administration (@FDA ) has appointed Jessica Zeller, a former deputy in tobacco compliance and enforcement, as director of the Office of Compliance and Enforcement at its Center for Tobacco Products (CTP)@FDATobacco . The leadership appointment comes as the FDA considers changes to its Premarket Tobacco Product Application (PMTA) framework and continues efforts to strengthen enforcement against unauthorized tobacco and nicotine products. Zeller will oversee a key office responsible for tobacco regulatory compliance and enforcement. #FDA #CTP #JessicaZeller #PMTA #TobaccoRegulation #VapeRegulation #Compliance #Enforcement #USMarket #2Firsts 2firsts.com/news/fda-appoint…

Global nicotine pouch e-commerce group @HayppGroup $HAYPP is shutting down its Swedish Snusnetto platform over age-verification requirements. The closure highlights how identity verification is becoming a critical part of nicotine product e-commerce infrastructure, with implications for operating costs, compliance systems and online retail strategies. #HAYPP #HayppGroup #Snusnetto #Sweden #NicotinePouches #AgeVerification #Ecommerce #RetailCompliance #2Firsts 2firsts.com/news/lobal-nicot…

Pennsylvania has listed 163 vape products eligible for sale, including Vuse products from @RAI_News Reynolds American, a subsidiary of British American Tobacco $BTI , and products from @JUULvapor UUUL Labs. Enforcement against unlisted products begins October 19, 2026. Previously pending Chinese brands such as OXBAR remain absent from the directory, while unlisted products including GEEK BAR face enforcement. The updated list highlights differences in market access among vape brands under U.S. state-level regulations. #Pennsylvania #VapeDirectory #ReynoldsAmerican #BTI #Vuse #JUUL #OXBAR #GEEKBAR #VapeRegulation #MarketAccess #2Firsts 2firsts.com/news/pennsylvani…

Germany’s Bundestag has passed tobacco tax increases that would raise e-cigarette liquid duty to €0.44 per milliliter, increase taxes on heated tobacco products and push cigarette prices toward €12 per pack. The measures cover cigarettes, vaping liquids and heated tobacco products, signaling higher tax burdens across multiple nicotine categories. The legislation marks a significant development for manufacturers, retailers and consumers in one of Europe’s largest tobacco markets. #Germany #Bundestag #TobaccoTax #Vaping #HeatedTobacco #Cigarettes #ExciseTax #EuropeanMarket #2Firsts 2firsts.com/news/german-bund…

Product | @JUULvapor has launched an upgraded JUUL2 starter kit in the UK, priced at £9.99 and including four nicotine pods and USB-C charging. The updated kit combines a rechargeable device with a four-pod package, offering a revised entry-level option for adult smokers in the UK market. #JUULLabs #JUUL2 #ProductLaunch #Vaping #UKMarket #USBCharging #NicotineProducts #2Firsts 2firsts.com/news/product--ju…

Latest UK Office for National Statistics (ONS) data show that 54% of adult vapers in Great Britain in 2025 were former cigarette smokers, while 26% also smoked cigarettes and 20% had never smoked regularly. The findings highlight the diverse smoking histories of e-cigarette users, with former smokers accounting for the largest share. They also provide insight into dual use and vaping among adults without a history of regular cigarette smoking. #UK #ONS #Vaping #SmokingCessation #DualUse #Cigarettes #PublicHealth #TobaccoData #2Firsts 2firsts.com/news/latest-uk-o…

Latest UK Office for National Statistics (ONS) data show that vaping prevalence among adults in Great Britain edged down to 9.9% in 2025, one year after e-cigarette use overtook cigarette smoking. An estimated 5.4 million adults used e-cigarettes in 2025, broadly unchanged from 2024. The figures suggest that vaping prevalence has stabilised following years of growth, while e-cigarettes remain more widely used than conventional cigarettes. #UK #ONS #Vaping #Cigarettes #Smoking #TobaccoMarket #ConsumerTrends #PublicHealth #2Firsts 2firsts.com/news/latest-uk-o…

Spain’s cigarette sales volumes fell 5.2% year-on-year in August 2026, with British American Tobacco $BTI recording a 14.5% decline, while Japan Tobacco $JAPAY gained market share. In France, cigarette volumes declined 8.3% on an adjusted basis. The figures point to continued pressure on cigarette sales across two major European tobacco markets, alongside differences in performance among manufacturers. #Spain #France #BAT #JTI #BTI #JAPAY #Cigarettes #TobaccoMarket #MarketShare #2Firsts 2firsts.com/news/spain-cigar…

The Philippines has introduced mandatory safety certification for nicotine pouches, giving manufacturers and importers 12 months to comply with the new requirements. The measure adds product safety certification to the country’s nicotine pouch regulatory framework, creating new compliance obligations for companies seeking access to the Philippine market. #Philippines #NicotinePouches #ProductSafety #Certification #Regulation #Compliance #MarketAccess #2Firsts 2firsts.com/news/philippines…

Japan Tobacco $JAPAY has introduced PERLZ, fully dissolvable sublingual nicotine pearls, in the UK, expanding its oral nicotine portfolio beyond conventional nicotine pouches. Available in 1 mg/g and 2 mg/g strengths, PERLZ comes in 30-pearl dispensers and 10-pearl sachets, offering a new nicotine delivery format and packaging options. #JAPAY #JTI #PERLZ #NicotinePearls #OralNicotine #NicotineInnovation #UK #SmokeFree #2Firsts 2firsts.com/news/product--jt…

A Japanese survey found that 49.5% of respondents would reduce tobacco consumption if prices increased, while 64.6% expressed interest in nicotine-free alternatives. The findings highlight price sensitivity among Japanese tobacco consumers and potential demand for nicotine-free products as the market evolves. #Japan #Tobacco #NicotineFree #ConsumerSurvey #TobaccoTax #ConsumerBehavior #MarketTrends #2Firsts 2firsts.com/news/japan-surve…

2Firsts First Look | China will eliminate VAT export rebates on vape devices and nicotine from April 2027, following earlier rebate removals for heated tobacco devices and nicotine-containing vapes. The policy change marks a further adjustment to China’s export tax framework for next-generation nicotine products, with potential implications for manufacturers’ costs, export pricing and global supply chains. #2FirstsFirstLook #China #Vape #Nicotine #VAT #ExportRebates #TaxPolicy #ChinaVape #SupplyChain #2Firsts 2firsts.com/news/2firsts-fir…

Market Case｜One year after Wisconsin introduced its vape product directory, a retailer reports closing four stores and cutting 70 jobs amid tighter restrictions on vape sales. The reported impact highlights growing concerns among retailers over how state-level product directories affect store operations, product availability and employment. #Wisconsin #Vape #VapeDirectory #Retail #Compliance #TobaccoRegulation #USMarket #2Firsts 2firsts.com/news/wisconsin-v…

A U.S. federal judge has stayed Altria $MO subsidiaries Helix Innovations and NJOY’s lawsuit challenging the FDA’s 2021 PMTA rule, as the agency prepares to reconsider its regulatory framework. The October 8 order pauses the litigation pending further developments in FDA rulemaking. The parties must submit joint status reports every 45 days, while Reynolds American companies under British American Tobacco $BTI are seeking to intervene. #MO #BTI #Altria #NJOY #Helix #ReynoldsAmerican #FDA #PMTA #Vape #TobaccoRegulation #2Firsts @AltriaNews @FDATobacco @BATplc 2firsts.com/news/us-judge-st…

The UK will extend its age-18 sales restrictions to zero-nicotine vapes and nicotine pouches from October 29, while banning vape vending machines and free promotional giveaways. The measures expand youth-access controls beyond nicotine-containing vapes, introducing tighter restrictions on retail sales, automated distribution and promotional activities. #UK #Vape #NicotinePouches #ZeroNicotine #VendingMachines #AgeRestrictions #TobaccoRegulation #2Firsts 2firsts.com/news/uk-extends-…

At #NACSShow2026, Altria ($MO) displayed Ploom alongside Marlboro-branded heated tobacco imagery, plus RIOT Energy and Proper Wild products. Its on! PLUS 12 mg pouches were absent from the FDA's public authorization list as of Oct. 9, 2026. 2firsts.com/news/altria-show…

At #NACSShow, 2Firsts found some ZYN products displayed by PMI ($PM) were not on the FDA's authorized list. A PMI representative said IQOS is sold in 3 U.S. states, while ILUMA remains under FDA review. #ZYN #IQOS 2firsts.com/news/pmi-showcas…

U.S. public health groups are seeking to overturn the FDA’s enforcement discretion for nicotine products with pending PMTAs, as Altria $MO subsidiaries Helix and NJOY, along with the @VaporAmerican (AVM), move to intervene in the lawsuit. The dispute centers on the FDA’s authority to exercise enforcement discretion while marketing applications remain under review, with significant implications for the U.S. vape and nicotine pouch markets. #MO #Altria #NJOY #Helix #AVM #FDA #PMTA #Vape #NicotinePouches #TobaccoRegulation #2Firsts 2firsts.com/news/us-health-g…