Sooraj (@zipview) header
Sooraj (@zipview) profile picture

B2B Tech Marketer | Ex: @Lenovo, @Infosys, @TCS | Award-Winning Content Creator

Bengaluru, India
Joined May 2009
Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)Photo by Sooraj (@zipview)
Sooraj retweeted
Marketers & founders in Bangalore get ready for an exciting time decoding brand building in the modern era. Join me and my friends @zipview and Harish Venkatesh at BHIVE Church Street alongside @_sairamkrishnan of @BlumeVentures konfhub.com/brand-conference
2
54
$52M seed round. 15M+ users. But this is what we're most proud of yet. Introducing Drama 3: the most emotive and controllable TTS model in the world And yes, it's open-weight. You can now control how even a single word should sound, change its tone, and shift your voice mid-sentence. Uncle Roger was impressed too. Try it here: s.fish.audio/rqh0l8 Comment “DRAMA” within the next 48 hours for 1 month free. If you're an enterprise your first month is on us: s.fish.audio/qz9r0t
8,210
1,644
858
16,544
13,066,369
The legendary @KSChithra announces the launch of Malayalam dashboard, this Onam. The update is coming soon via OTA release
16
11
3
129
20,132
This Independence Day 🇮🇳, I asked, "What will the next century of young Indians look like?" $0.01 Drone Deliveries. UAVs that never land. Groceries in under 10 minutes. Meet The 22nd Century Indian. A Documentary on a New India.
412
1,294
463
6,335
1,401,489
Researchers show that Claude Code is 98% not AI. Anthropic never gave us the architecture for Claude Code. There were no docs. Just a tool that every developer is currently obsessing over. Until it leaked recently. A research team pulled the source code, analyzed all 500,000 lines, and found something ridiculous. Only 1.6% of the codebase actually interacts with the AI model. The core of Claude Code is literally just a simple while-loop. It asks the model what to do, runs a tool, and repeats. So what is the other 98.4%? It is hardcore, traditional software engineering. The researchers found a massive, complex infrastructure designed entirely to babysit the AI and keep it from hallucinating or destroying your computer: - A 7-mode permission system acting as a security bouncer. - A 5-layer context compaction pipeline so the AI doesn't forget its goal. - A subagent delegation mechanism with strict worktree isolation. - Four different extensibility hooks to manage external tools safely. Every startup right now is trying to build a better AI model to get better results. Anthropic did the exact opposite. They took an existing model and built a fortress of deterministic software around it. They realized that the AI doesn't need to be smarter. It needs to be managed.
157
400
89
2,079
194,004
DESIGN: THE FIRST AI CASUALTY I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis. Instead of hiring FT designers, startups are hiring / will hire design consultants to create a design system that the founder likes (this takes a few weeks max). Once the design system is finalized, PM/Eng feed it into their AI tool of choice to generate prototypes. The design system is refreshed annually by the same consultant. Larger companies will likely not backfill design roles and will do some targeted attrition to reduce the design department to 20% the size it is today. If you're a designer, I think you have two choices: 1. Become an entrepreneur: Start a design agency and become the go-to resource for design systems for startups and even larger companies. This can be a good recurring revenue business. 2. Become a builder: Add PM/Eng responsibilities to become a product builder. Would suggest you embrace this proactively vs waiting for the other shoe to drop. I'm really sorry about this - some of my best friends and the people I admire most and have learnt the most from are designers - but it seems inevitable.
286
81
200
1,091
768,245
"In the next 12-24 months, we're going to see massive shedding of staff, and then a massive rehiring. You might see a company shed 30,000 and hire 8,000. But the 8,000 people they're gonna hire are going to all be AI-first."
"The ones who were the best at working in the past, the ones who mastered the old game, will find it the hardest to go through this reinvention stage." Every PM needs to listen to today's episode with @nikhyl. This is the most honest, real-talk conversation I've had about what's actually happening to PM careers right now. We discuss: 🔸 Why the next 2 years will be the most chaotic in PM history 🔸 Why half of today's PMs won't survive the shift 🔸 Why the fancy logos on your resume now matter less than ever 🔸 The 'smiling exhaustion' he's seeing across top PMs 🔸 His prediction: companies shed 30,000, rehire 8,000 — all AI-first Full episode here on X 👇 Also find it on: • YouTube: youtu.be/yUohoaC8_Hs • Spotify: open.spotify.com/episode/6OO… • Apple: podcasts.apple.com/us/podcas… Thank you to our sponsors for supporting the podcast: 🏆 @WorkOS — Modern identity platform for B2B SaaS, free up to 1 million MAUs: workos.com/lenny 🏆 @TrustVanta — automate compliance, manage risk, and accelerate trust with AI: .
30
18
4
208
98,949
Sooraj retweeted
We’re launching a brand new, full-stack vibe coding experience in @GoogleAIStudio, made possible by integrations with the @Antigravity coding agent and @Firebase backends. This unlocks: — Full-stack multiplayer experiences: Create complex, multiplayer apps with fully-featured UIs and backends directly within AI Studio — Connection to real-world services: Build applications that connect to live data sources, databases, or payment processors and the Antigravity agent will securely store your API credentials for you — A smarter agent that works even when you don't: By maintaining a deeper understanding of your project structure and chat history, the agent can execute multi-step code edits from simpler prompts. It also remembers where you left off and completes your tasks while you’re away, so you can seamlessly resume your builds from anywhere — Configuration of database connections and authentication flows: Add Firebase integration to provision Cloud Firestore for databases and Firebase authentication for secure sign-in This demo displays what can be built in the new vibe coding experience in AI Studio. Geoseeker is a full-stack application that manages real-time multiplayer states, compass-based logic, and an external API integration with @GoogleMaps 🕹️
487
1,489
606
11,976
4,760,231
One of life’s newfound joys is getting locked out of Claude because you’ve used up all your credits.
25
A free web mentions API? - Yes, please! @Ahrefs just launched Firehose. And it's kind of a big deal. 👉 firehose.com/ It captures updates from across the web, filters them using rules you define, and delivers results via API (for bots and agents) or a frontend UI (for humans). Under the hood, it's powered by @Ahrefs' massive crawler infrastructure (one of the largest on the web), so the coverage is legitimately impressive. Now that AI has made coding accessible to everyone, there's no excuse not to spin up a free Firehose account and start experimenting. Track brand mentions, monitor competitors, catch keyword trends — whatever you want. Want more ideas? Just feed the API docs to Claude Code and ask it what to build: 👉 firehose.com/api-docs Happy building! P.S. Firehose is free until further notice.
70
73
34
1,083
219,719
Introducing Perplexity Computer. Computer unifies every current AI capability into one system. It can research, design, code, deploy, and manage any project end-to-end.
1,678
5,025
3,332
45,802
38,292,538
Sooraj retweeted
Introducing Claude Code Security, now in limited research preview. It scans codebases for vulnerabilities and suggests targeted software patches for human review, allowing teams to find and fix issues that traditional tools often miss. Learn more: anthropic.com/news/claude-co…
1,873
5,524
4,278
48,677
26,270,727
Sooraj retweeted
This is Claude Sonnet 4.6: our most capable Sonnet model yet. It’s a full upgrade across coding, computer use, long-context reasoning, agent planning, knowledge work, and design. It also features a 1M token context window in beta.
1,068
2,425
1,568
21,765
7,612,497
Gokul explains why outcome-based software companies like Zendesk are more exposed to AI than systems of record like NetSuite, and why public markets are not distinguishing between the two. He argues that the only way AI-native startups can disrupt systems of record is by spending 1-2 years building migration tools to get data off of incumbent platforms. "The software companies that should be the most worried right now is where they are pricing the product based on utility. Zendesk is a good example. Instead of paying for 50 Zendesk seats, you can pay for 20 and I can have 30 AI agents sitting next to Zendesk. For these companies you need to change your pricing model to be based on outcome. It's going to be hard for them to stay public. The companies that are less exposed are ones based on data that has been collected and captured over a period of time. ERP is a great example. There is no compelling reason for someone to put their career at stake by ripping out NetSuite. NetSuite has more time to build AI agents on top of it because they have the data, they can train the AI agent on top of it and bundle it. I think the public markets do not distinguish between these two types of companies."
.@gokulr is one of the most prolific product builders and investors of the last 20 years. He helped build the core ads and product businesses at Google, Facebook, Square, and DoorDash, working directly with many of this generation's best founders and CEOs. He's also invested in more than 700 companies giving him an unusually broad view into how products are built and scaled. Gokul has an incredible ability to give precise and prescriptive advice on how to build products, particularly in AI, and he explains his thinking so clearly that you come away knowing exactly how to apply it. We talk about why judgment is the only thing he believes is truly AI-proof, why Zendesk and Slack are more exposed than Salesforce and NetSuite, and what AI-native startups must do to move customers and their data off legacy systems. We cover everything he's learned from building the most important ads businesses, including the only three ways an ad business can make money, and why ChatGPT may be even more powerful than Google or Facebook for highly targeted ads. He also shares inside stories from Larry and Sergey, Zuck, Jack Dorsey, and Tony Xu, about how each of them approaches product, design, and communication. Enjoy! Timestamps: 0:00 Intro 0:35 The Changing Nature of Product Development 4:09 The Merger of Product and Design 4:54 Managing Non-Deterministic Software 9:06 Judgment: The Future-Proof Human Skill 10:41 Building Durable AI Applications 16:43 The Risk to Legacy Software Companies 21:20 Sources of Stickiness in the Age of AI 23:43 Leadership Lessons from Google 27:41 Learning from Mark Zuckerberg 31:16 Jack Dorsey and the Philosophy of Great Design 35:48 The Product Manager as Editor 40:44 Three Pillars of a Successful Ads Business 49:03 Selecting North Star and Check Metrics 56:04 Hiring Functional Experts for the AI Era 1:00:06 Advice for Managing a Career 1:01:33 Evaluating Founder Authenticity 1:05:20 Best Practices for Board Management 1:11:15 The Kindest Thing
67
132
38
1,321
394,633
Indeed! For ten years now I have run a RoundTable on Air Pollution without getting the political traction i had hoped for. Finally i am relieved that the issue has broken through in public consciousness this year and is now also getting global attention. We need a #SwachhVayuAbhiyan with an Air Quality Czar who can whip all concerned departments into focused action. Hope @PMOIndia is thinking seriously about such an approach.
How not-to-settle-a-business-in-India situation it must be for people who really want to be here, Dr @ShashiTharoor sir? Listen to @GitaGopinath - you may put the pollution problem as the 'biggest' that India is facing
253
791
42
4,621
149,654
Honestly, Ben Affleck actually knowing AI and the landscape caught me off guard, but as a writer, makes sense. Great takes across the board.
1,646
9,162
1,892
107,882
16,319,049