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I watched a coworker lose a deal and couldn’t figure out why.
Everything seemed fine.
Then the customer left.
My coworker looked at me confused.
Nothing obvious went wrong.
That’s what made it interesting.
Most deals don’t fall apart for clear reasons.
They slip in small moments people don’t notice.
A hesitation they don’t explore.
An objection answered too fast.
A close that lands slightly off.
I started paying attention to these moments while selling every day.
Same product.
Different results depending on how the conversation was handled.
It’s not what you sell.
It’s how the buyer experiences the conversation.
Now I break down those moments and show where deals are actually lost.
Scripts are vibe killers.
So boring.
Don't use a script on video calls.
Follow a track so you know where the conversation needs to go, but scripts are just ugly to watch.
Honestly surprised how many people still use them.
Yeah, people will disagree with me on this one.
I've been on a lot of calls that went nowhere.
No one's fault.
They just weren't ready.
And I spent way too much time thinking they were.
Before you spend serious time with someone, you need three things to be yes.
They ACTUALLY have the problem.
They KNOW they have it.
They PAY for the solution.
If two of those are no, it's a waste of time.
A full calendar of people who aren't ready is not a good calendar guys.
Do not get on a call and start prescribing before you've even diagnosed.
Ask questions to understand IF and WHERE you can help.
And specific questions do 2 things.
They help you understand if you can actually help.
AND make you look like you actually know what you're doing.
Big tip for calls.
Write down what the other person tells you.
Feels really good when they don't have to repeat it next week because you actually remember.
It's one of those small thing that makes a huge difference.
Small reminder that time is running out.
It's true, there's time, but there's always less.
Don't treat your life without urgency.
For most stuff there's a deadline.
Health.
Relationships.
Opportunities.
Experiences.
They all have a deadline.
The time to act isn't next week and it's not when you have a perfect plan.
Don't live like you have unlimited time.
The clock won't wait for you.
I was looking at DMs with a client and saw a perfect lesson for a post.
Don't promise more than you deliver.
If your money only comes from closing, you'll say whatever closes the deal.
Then refunds come, cancellations, and so on.
Not good.
Nobody wins if you do that.
You can consume every course, book and strategy out there.
Or you can jump on a call and have one conversation that changes things.
Knowledge alone doesn't move the needle.
Action does.
If this resonated, my DMs are open.
Also opened a few slots to analyze sales conversations and deals, or just for networking.
calendly.com/zizzocalls
Something I noticed on a client call.
A guy asks "Can I be honest with you?" then pulls back and says something safer.
The prospect already felt the direct energy.
They were ready for it!!!
Then he softens it and they feel him backing away.
You don't need to analyze calls for work to see this.
It's weird to watch when it happens.
That's the real problem.
It's not that he wasn't honest enough.
It's that they watched him second guess himself right in front of them.
And he killed his own credibility.
I watched a young guy close his e-commerce shop.
He said it was over.
I realized he didn't understand.
There's no one attempt.
Everyone who built something real failed first.
The difference was that they TRIED AGAIN.
What's that one thing you know that if you did it TODAY, would make life better for your future self?
I'm genuinely curious
Most people think their job is closing deals.
I DON'T LIKE THAT.
Why not make sure the deal DOESN'T NEED CLOSING in the first place.
If your prospects keep asking the same questions over and over.
Things like
Why you
what's the offer
will this actually work
Then you need to understand something.
Your marketing is not doing its job.
It's letting sales fix what should've been fixed before the meeting.
Bad marketing creates objections.
A good one KILLS THEM before they're born.
Marriage is a scam.
Work just drains you.
Learning is pointless.
Met a guy today who'd complained his way completely out of hope.
Complaining was just who he was at this point.
Couldn't tell if he'd lost faith in good things or just never had it.
Either way, he's giving himself a life sentence.
That's the trap nobody warns you about.
Not bad luck or the market.
Just the slow weight of deciding nothing's worth trying.
I was coaching a client through a sales call.
His prospect said he had no time.
But we prepared for that.
He asked: "Is it a priority thing?"
Turns out it wasn't time.
And it was in fact priorities.
The prospect didn't see how it fit.
So my client asked: "What would need to change for this to make sense?"
The prospect started talking.
Built the case himself.
My client just listened.
The difference between a closed deal and a lost one was asking the right question and then shutting up.
Most people hear "no" and think it's over.
They don't realize "no" usually means "I don't see it yet."
The job isn't to convince them.
It's to help them see what they're looking for.
Once they see it, everything is downhill.
If this resonated, my DMs are open.
Also opened a few slots to analyze sales conversations and deals, or just for networking.
calendly.com/zizzocalls
I've seen silence used wrong way too many times.
Making things awkward and weird instead of creating space.
It's powerful .... when you use it right.
But get the timing wrong and it does the complete opposite.
People need something to feel alive.
Not just work, home, scrolling tiktok and repeat.
There's gotta be something else.
Movement.
Learning.
Building.
ANYTHING that makes you feel like you're growing!!!
Like damn why live a colorless life if you can choose.
If this resonated, my DMs are open.
Also opened a few slots to analyze sales conversations and deals, or just for networking.
calendly.com/zizzocalls
