🔥 All those “Apple just banned paywall testing” hot takes are wrong 🔥 Bunch of FUD about remotely changing and testing paywalls after Apple updated its App Review guidelines to: “clarify long-standing policy on hidden, dormant, or undocumented features, formerly covered in Guideline 2.3.1.” The new guideline reads: “Don’t include any hidden, dormant, or undocumented features in your app; your app’s functionality should be clear to end users and App Review. Attempting to hide undocumented features in your app binary, such as through code obfuscation or other methods, is grounds for removal of your app from the App Store and termination of your developer account.” The only addition is that second sentence: “Attempting to hide…” Two words matter here: “Undocumented” “Features” Undocumented When you’re testing or changing features, document it in your review notes. If you’ve disclosed it for review, you’re not hiding an undocumented feature Features Designs are not features If they were, apps like MLB or Netflix, with different paywalls depending on where you are or what content you consume, would need to submit 500 paywall designs for review. They’d also need to ship an app update every time new content was added A different paywall usually isn’t a different feature What IS a feature change? Going from a freemium app with a soft paywall to a premium app with a hard paywall That changes your business model. It changes how people can use your app. And it changes how you need to describe it: you have to disclose that functionality requires a paid subscription Getting one version through review and then swapping it for the other is a no-go, unless you’ve documented that change for App Review