Turning complex challenges into transacting customers for #fintech companies for 10+ years with #performancemarketing. Division of @envisionitagency.
Chicago
Joined December 2021
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In 2023, you need a marketing framework that allows you to strategically pivot your business.
Too often, marketers approach goals with a "set it and forget it" mentality. They lock in their OKRs but don't track them enough or adjust them based on results. There's a better way 👇
Having a solid, goal-oriented plan with built-in flexibility is only half the battle. How you plan and assess progress is what determines success.
Read our latest article: "Fintech Marketing Plans & Budgets: Short-Term Strategies for Long-Term Visions."
It details the Vision Traction Organizer (VTO) planning framework and the Zero-Based Budgeting accounting method. Get it here: bit.ly/marketingVTO
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#fintechmarketingagency #fintechmarketing #fintechdigitalmarketing #paymentsmarketing #cryptomarketing
We often see marketers bypass significant performance results because they’re:
A) Not tracking goals & budgets often enough, or
B) Not adjusting goals & budgets for what’s working and not working
Get results that are worth your efforts with a VTO framework 👇
To get more detail on how to map out your fintech marketing strategy, catch our latest article here: bit.ly/marketingVTO
That's a wrap!
If you enjoyed this thread:
1. Follow us @yourcrue for more fintech digital marketing guidance
2. RT the tweet below to share this thread with your audience if they could benefit from these executive marketing insights
Some of the most brilliant digital marketing analysts we’ve worked with have asked the best questions:
Specific questions on:
•Data storage
•CRM fields
•DMP advantages
•API limitations
Make sure your analysts weigh in with a strong POV on the following 7 questions:
🧵👇
>>> Learn the best way to structure your fintech marketing team in the “Upgrade Your Fintech Digital Marketing” playbook, linked right here: yourcrue.com/playbook
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#fintechmarketing #fintechmarketingagency #fintechdigitalmarketing #digitalmarketinganalysts
That's a wrap!
If you enjoyed this thread:
1. Follow us @yourcrue for more fintech digital marketing tips
2. RT the tweet below to share this thread with your audience if they could benefit from these analyst insights
Trying to build & manage an in-house fintech marketing team can be complicated.
Numerous roles
Limited budget
Abundant opportunity
Don’t worry though. A few upgrades make it way better.
Here are 5 in-house rules to get you to that fintech marketing dream team, faster. 🧵👇
Bonus: You'll get a definitive list of hybrid model swimlanes plus roles & responsibilities to delineate
Read it here: bit.ly/fintechteam
That's a wrap!
If you enjoyed this thread:
1. Follow us @yourcrue for more fintech marketing strategery
2. RT the tweet below to share this thread with your community