Complete fireside chat with @wardchristianj CDO of @yext. A fascinating area of AI is to consider the impact it will have on the way we find more of what we want, what we need etc. aka "Demand" and the other side of that equation aka "Supply" and of course how those two come together in this new AI enabled world. If that’s intriguing to you like it is to me and others including @werdelin, I think you’re going to dig this chat. My top 3 takeaways and quotes below from Christian. 1: Dial up your Data Science quotient. “So it's not like work over here in classic search isn't gonna benefit you in AI search." "It's the same approach because it's not really SEO, it's Data Science." "And so the more data, the deeper depth, the more consistency, those things work in AI just like in classic search.” 2: Think and do like a Hedge Fund PM. “Make sure you're updating that data frequently." "These are signals you're sending because search, very similar to the way hedge funds and financial services companies analyze investments, it's called ‘signal processing.’” 3: No one can compete with you at being you aka “compete on what makes you different.” “That's the type of thing that's happening." "And I actually think that's good because instead of trying to rank in someone else's algorithm, what's happening is what's important to the human, to the consumer becomes its own ranking method." "And that's good for businesses because you can't compete as a smaller business with a lot of the budgets, and the SEO strategies and the SEM strategies of these other platforms, but you can compete on what makes you different.” “How do you feed the machines the data they need so that they are providing the best answers to the humans on the other side?” “Any question that you think someone might ask, make sure that data is out there.”