"Niching down" versus "Problem solving"... A lot of people think that niching down will get them more business. "If I say I help doctors... I will get more doctor clients." But this is incorrect. Otherwise we could all start saying we only work with billionaires. What you really need is a reputation as a problem solver. If someone has X problem... YOU are the person to go to. This should be your marketing goal #1. And then after that - you overlap your problem solving reputation with the different groups of people that you solve that problem for the best (or who you want to work with the most). In short: get known for thing -> then get in front of the right people. The problem solving part comes first. The reason is people aren't buying who you want to work with. They are buying what you can do for them. So first you get their attention with your ability to help - them you show proof you have worked with people just like them. I have used this approach myself. I wanted to be known as the sales and sales funnel guy. And I spent the last year building that reputation. You can easily do the same - pick one problem that you want to be THE expert on. Focus on building that up for 6-12 months. Watch your business compound month after month.