@yb_effect
Account based inUnited States
About this account
- Account based in
- United States
- Connected via
- United States App Store
Account-level information from X, not a live location or the device used for a specific post.
helping frontier founders shape their company's narrative
NYC
Joined May 2021
- Tweets6.7K
- Following4.4K
- Followers22.2K
- Likes27.5K
Pinned Tweet
Does anyone in my network know (or is) an early stage founder that needs help shaping their company's narrative?
I'm looking to help technical teams better articulate why their companies matter.
Work samples & testimonials in the notion below - would appreciate any intros!
YB retweeted
We're hiring for
- Full-stack eng
- Account Manager
- Product Manager - Growth
- Product Marketer
- Content Manager
- Social Media
- Designer
- Creative Producer
-Creator Manager
- Community Manager
- Paid Media
- Video Editor
DM me if interested
YB retweeted
The Breakout List is a great resource for understanding the best high-growth companies to join in the current moment.
For people looking for roles at these companies, I aggregated all their careers pages into a Breakout List job board: breakoutlist.work/
I made a list of great startups to join. It's called the Breakout List.
The list has 92 companies. These are the 20 with 25 or fewer employees:
- Hone (@moritz_stephan, @CarloWillem, @oqbrady)
- Normal (@ansonyuu, @hudzah)
- Standard Intelligence (@G413N, @devanshpandey)
- Tacit Labs (@ninklefitz, @AmDroste)
- American Terawatt (@atroyn, @rslparker, @aranibatta)
- Conduit (@clemvonstengel, @riopopper)
- Convergent (Omkar Savant, Vivek Katara, @debnilsur)
- Core Automation (@MillionInt, @_arohan_)
- Engram (@dan_biderman, @EyubogluSabri, @realJessyLin)
- Instinct (@noahrshinn)
- Keenable (@styskin, Matthias Petri)
- Lumaril (Mark Elliot, Ben Duffield)
- Neion Bio (@Dimkell, Sam Levin)
- Pangram Labs (@max_spero_, @bradley_emi)
- Quadrillion (@echinaceous)
- Re (@karnsaroya, @AnandDhillon, @thecliffwhite, @benaneesh)
- Ricursive (@annadgoldie, @Azaliamirh)
- Sail Research (@neilmovva, @blintzbase)
- Trajectory (@rronak_, @michaelelabd, @QuantumArjun)
- Watney Robotics (Sean Cheong, Ryan Gannon)
Picks from Elad Gil, Charlie Songhurst, Keith Rabois, Mike Vernal, Alana Goyal, Sonya Huang, Ramtin Naimi, Marc Bhargava, Cory Levy, Aashay Sanghvi, Konstantine Buhler, John Luttig, Varun Gupta, Ray Tonsing and Avichal Garg.
Disclosure: I'm a small investor in American Terawatt, Convergent, Standard Intelligence and Trajectory (in this post), and in Factory, Physical Intelligence and SF Compute (elsewhere on the list). I didn't vote.
The full list is on Breakout List.
YB retweeted
The future of computing is voice-first, screen-minimal interfaces for orchestrating agents in the cloud
So I built Jo, a proof-of-concept wearable robot companion that does exactly that, built on top of @openai's GPT-Live and @NousResearch Hermes.
Here's me talking to Jo to build a website and execute a Bitcoin swap:
YB retweeted
chicago L ad: north dakota is lovely this time of year
nyc subway ad: you should use this ai agent to replace your family
After seeing the success of Tome, I was surprised to see @keithpeiris and @hliriani sunset the product.
They had 25 million users...why were the pivoting to such a boring vertical?
Only after going deep into the history of CRMs and understanding @lightfld's architecture did I realize that legacy sales tooling could not be retrofitted to make the most of frontier intelligence.
In order to be truly AI native, you have to rebuild the system around customer context from scratch.
Going forward, the smartest thing a founder can do is give high agency employees access to a world model of their business: a real time representation of their customers, how those relationships developed, and where they might go next.
In doing so, founders can effectively use frontier intelligence to better understand potential outcomes and create a culture where the whole company is learning from its users.
The teams that win will be the ones that move past customer categorization and learn how to weave together every customer touchpoint into evolving stories that help shape what they build next.
Lightfield co-founder and CEO Keith Peiris on how they got 10 startups to use a product they didn't ask for:
"First, we built a go-to-market assistant. We got people to like it, and then we couldn't get anyone to pay for it... We had all of these AEs using it every day, but we had no pricing power because it wasn't our data."
"We decided to shrink the team, start from scratch, and reimagine the CRM from first principles."
"We built in the dark for about four months. Then we needed to find people to use our CRM, and it turns out no one wants to use your four-month-old CRM."
"We looked at the only asset we had left, which was this giant office space we couldn't get rid of. We were like, 'I'm going to post on X and LinkedIn: You can sit in our office space if you use our CRM.'"
"We found 10 startups to come use the product... they were in it every day. They were mad about everything missing. They were mad about how slow it was, but they were in it every day, and they were giving us Slack feedback about it every two hours."
"We have this barely working, barely finished product that people are in all the time, where they care about it so much they're going to give us feedback about it on an hourly basis."
@keithpeiris @joeschmidtiv @arampell
the crm space for the longest time has been a battle amongst Salesforce, HubSpot, Zoho.
i came across @lightfld a month ago and it was impressive how they gave new life to a tool that is traditionally clunky and utilitarian (read: you can make beautiful products)
very excited to see a team be so intentional about the world they’re building in a problem space that everyone’s written off
YB retweeted
This is a good history lesson on the CRM category and managing customer relationships in general. It's also a nice "why now" for why companies need machines for continuous learning from the market (eg. the business world model).
Thanks to @yb_effect for doing all of the research and writing about us.
YB retweeted
I don’t use Muse but I feel enormous respect for this guy for pretty much fighting this unholy war all on his own on behalf of Meta
YB retweeted
Founders start with a theory on how the world changes if they build their company.
Then they bring that theory to market and start iterating. @yb_effect has a clear take on why this has been hard in the past, and what can be done differently now.
YB retweeted
Thought this was an incredibly well thought-out take on where the CRM market is going and on what @lightfld is building.
YB retweeted
i recently went through the hiring process for storytelling roles in san francisco tech and spoke to ~20 companies. my biggest takeaway was tech definitely knows storytelling matters, but still has a fuzzy idea of what the function actually is
'storyteller' currently lumps together content creators, social media managers, comms, creative directors, brand strategists, and people operating much closer to company strategy
storytelling is often seen as downstream work. the company does something, then the storyteller explains it through content like a video or blogpost. those artefacts definitely matter, but that’s only one layer
at its highest leverage, i think storytelling goes beyond just describing the company, and rather helps constitute it. narrative gives coherence to what a company believes. from there, it shapes what the outside world comes to understand and feel
this all made me realise we probably need a better field guide for hiring storytellers in tech